• Mar 5, 2010
The Zero DS steps into the spotlight – Click above for high-res image gallery

You may have read our latest report regarding the future of recently canned Buell Motorcycles. Everyone's favorite American sportbike company hit the chopping block a few months back at the hand of industry giant Harley-Davidson, and its cropping of the division has led Erik Buell to forge ahead with his competitively obsessed Erik Buell Racing brand. However, a key player in the now defunct company may have sparked a bright future with another American motorcycle company.

Zero Motorcycles, the little electric motorcycle manufacturer that could, has announced the hiring of former Buell Vice President of Engineering Abe Askenazi. Coming off of a 14-year stretch with Buell, Askenazi will no doubt bring a level of experience and insight to Zero beyond its years. With funding at an all time high and the obvious future in electric vehicles, the transition from combustion to current should be rewarding for both Askenazi and Zero. Click past the break to view the complete press release.



[Source: Asphalt & Rubber]
Show full PR text
Santa Cruz, CA (Feb. 25) – Zero Motorcycles today announced that Abe Askenazi has joined the company as Vice President of Engineering. Askenazi, who comes to Zero from Buell Motorcycle Company will lead Zero's engineering and design teams. Askenazi has more than 14 years of product and technology experience in the motorcycle industry, and was previously Senior Director of Analysis, Test and Engineering Process at Buell Motorcycle Co.

"Abe is a seasoned leader and engineer and is an excellent addition to our management team," said Gene Banman, CEO of Zero Motorcycles. "He impressed us with his vast experience and many successes at Buell and we are looking forward to working with Abe in his new capacity at Zero Motorcycles."

Askenazi has a Master's of Science degree in Mechanical Engineering from UC Berkeley and often shared his knowledge of motorcycles and design in technical articles as part of his regular "Ask Abe" column in "Fuell Magazine." During his tenure at Buell, Askenazi led his team to develop 26 motorcycle models from concept to production across four different platforms, which attributed to more than one billion dollars in sales. Other notable accomplishments credited to Askenazi include patents for front brake rotor mounting, lightweight wheels, spoke arrangement, and an integral fuel storage unit with a breakaway steering head currently featured on several Buell motorcycles.

You can find out more about Zero Motorcycles product line and general information on Zero Motorcycles' website, www.zeromotorcycles.com.


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    • 1 Second Ago
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      • 4 Years Ago
      Abe Askenazi? That's really his name?

      I wish them the best of luck. It would be nice to put some of that expertise from Buell back to work.