• Mar 4th 2010 at 5:57PM
  • 23
Marketing campaign for Suzuki Kizashi – Click above to watch the video after the jump

Unlike Hyundai, Suzuki isn't featuring any lesbians in its marketing campaign for the all-new Kizashi. Nope, Suzuki is instead relying on another proven technique for attention keeping: Killer snowmen.

Actually, Suzuki already has a rather large marketing campaign in play that not only includes the Killer Snowman commercial for the all-wheel drive version of the Kizashi, but another TV ad playing up the car's prowess compared to more expensive sport sedans, as well as a radio spot, print and web advertisements. The cool thing? Autoblog's actually quoted in a couple of them, specifically the radio spot and dual-page print ad that you may have already seen in the buff books this month.

Check out the whole kit 'n kaboodle after the jump, but if you really want to be sold on a Kizashi, just go drive one.

"Wicked Weather"
%Video-1079%

"Rich Guys"
%Video-1078%

Radio Ad: "Best Kept Secret"



Click above to enlarge



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    • 1 Second Ago
  • 23 Comments
      • 5 Years Ago
      Wow, totally forgot that this car existed.
      Doesn't look like anything special other than having cheap AWD. Doesn't seem very competitive..
        • 5 Years Ago
        also the dealers are having trouble keeping these on the lots! they are selling real well! expect to seen them on the streets for sure!
        • 5 Years Ago
        Dude, what are you talking about? I don't blame anyone for having a low opinion of suzuki as an automobile brand, myself included, but the Kizashi is as much a departure/improvement for them as the genesis sedan was for hyundai. Read up on it, it has a lot of pros to it! Getting lots of good reviews.
        • 5 Years Ago
        It's only a matter of time. Selling those rebadged Daewoos was a really bad choice... i wonder if they're still doing that.

        Looks like Mitsubishi is on the chopping block too.
        You gotta do something unique and do it well..
        • 5 Years Ago
        "also the dealers are having trouble keeping these on the lots! they are selling real well! expect to seen them on the streets for sure!"

        Is this a fact or are you just making sh|t up? If a fact, please provide a source. If not, keep the bs to yourself.
        • 5 Years Ago
        it has been called "the best handeling front wheel drive sedan ever"

        its certainly worth a look
        • 5 Years Ago
        Well, Suzuki was down 61% last month from the same time last year, so yeah its not likely you will see one around. I'm not sure this car will be enough to save them. I think they will be another brand casualty soon.
        • 5 Years Ago
        Well, thanks for informing me.
        I had a '98 Suzuki Esteem back in the day but forgot about them since. I haven't seen any of the newer ones ( other than the aerio ) on the road for years now.
      • 5 Years Ago
      Whaat... I was expecting the driver to smash the snowmen by driving into them.

      I'm slightly disappointed. awesome advertising, though.
      • 5 Years Ago
      AB and nearly all other publications really liked the car, especially the enthausist pubs.. I'm not sure what to make of the M/T reviews. I mean they did award the PT Cruiser, the '02 T-Bird and the current generation Camry as their "Car of the Year"... Autoweek said "Most impressive was the stability afforded by the chassis…through quick transitions and fast sweeping corners, the suspension kept the car planted and quickly helps build driver confidence…brake performance is also strong with a firm pedal feel...Kizashi is the best handling and most composed FWD sedan we've driven."... I guess I'll have wait to drive the car myself to judge.


      • 5 Years Ago
      I prefer lesbians to snowmen.
        • 5 Years Ago
        Why not lesbian killer snowmen? Sounds like a great grindhouse movie plot.
      • 5 Years Ago
      Calvin and Hobbes could not be reached for comment.
      • 5 Years Ago
      did i miss something or does the Kizashi resemble a VW in the front end?
      • 5 Years Ago
      Not sure who has driven one. I did and was relatively impressed. Even with the CVT, the Kizashi is set up VERY similar to the 1st gen Acura TSX (Euro Accord)...The size is great - not too big, not too small - and the I-4 has decent power and mates well with the CVT (haven't driven a manual). The interior materials and fit n finish are excellent. The ability to defeat the AWD is a nice touch for the summer months (although you are still hauling around the AWD hardware). It's a good value but the comments on the dealer network killing it are correct...Here in metro Buffalo, we have 3 Suzuki dealers and they struggle for anything resembling market share. They are extremely desperate to move the Kizashi or any Suzuki (and this is a good market for AWD). I know of only 1 unit sold at the dealer I test drove at. On problem is the it does get expensive when loaded up, has no nav option and is still in the "who will pay for a 4 cylinder entry level luxury car" (other than an Audi A4).
      • 5 Years Ago
      I thought the killer snowmen was a referenced for pulling the plug on Suzuki USA.

      On a serious note, Suzuki should have stayed true to its roots and continued to sell decent, small and very fuel-efficient cars in this market. When gas was $4/gallon it was their time to shine, rather they had some inefficient Daewoos and big SUVs such as the XL-7. At a time Geo Metros were being traded for serious money on Ebay, had Suzuki being offering a very decent Swift it would have sold out.
      • 5 Years Ago
      Their horrible dealer network will kill this car.... and anything else they put out.
      My local Suzuki dealers barely carry any Suzuki's. the one that had new Suzuki's had them behind the building. Kinda scary that they hide cars of the brand they are supposed to be carrying??? I would definitely consider this car if I was sure I would be able to get it serviced if it needed it.
        • 5 Years Ago
        wow that is not good a dealer needs to place their new car right in front not the back of the dealership.
        • 5 Years Ago
        haha, same exact thing happened to me too when I visited a dealership once inquiring about the kizashi. They had more used cars for sale out in front than new suzukis in the back!
      • 5 Years Ago
      Thie Kizashi is on my list of cars to own at somepoint in time I think it would a great car with all the reviews and talk of how tuneable it is and the looks one of the best as far as sedans go. Love the marketing the Suzuki is doing and I hope they can finally catch on in N/A.
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