• Mar 4, 2010
Historically, Toyota has been the automaker with the Midas touch... everything it did seemed to turn to gold. But, in light of Toyota's recent safety and recall woes, if you were compiling a short list of companies that you admire today – as in right now – would the Big Red T make the cut?

That's the question raised by Fortune's annual list of the World's Most Admired Companies. Toyota comes in at number seven on the list, ahead of such highly respected automakers as BMW, Honda and Volkswagen (in that order, for what it's worth). But that ranking comes with a caveat: voting ended and results were compiled before Toyota's recent round of gas pedal recalls, stop sales and Congressional hearings.

So, the question is, Where will Toyota land in the rankings in exactly one year's time? Well, we'll find out 12 months from now, but, deservedly or not, we'd certainly expect them to fall at least a few rungs down the ladder. Anyone care to disagree?

[Source: Fortune | Image: David McNew/Getty]


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  • 41 Comments
      • 4 Years Ago
      Toyotadiehard, you are nothing more than a low-brow, low-life Toyota sycophant. In other words, a mental midget Toyota butt kisser. Pray you never have to do business with me, because I will throw you out on your narrow minded ass.
      danno
      • 4 Years Ago
      Whats wrong with this story? As a beloved buyer of all asian made products..my family and I feel very safe in our new toyota and nissan..so I see no reason why this great company should be held accountable for these 56 deaths attibuted to them..I mean come-on its only 56 whats the big deal?..Every-one who is in business gets a little bad press now and then..so lets move on my fellow asian buyers...
      • 4 Years Ago
      i think the survey was jacked....
        • 4 Years Ago
        I guess bland is highly admirable...as well as cover ups. This was clearly led by the Nixon Appreciation Group.
      • 4 Years Ago
      52 complaints were reported today to NHTSA on Toyota's that had been recalled & received the required repairs. 3 were involved in crashes, all 52 cases involved were unintended sudden acceleration. The state of Texas in which there is litigation involving Toyota's has stated that they, Toyota, has refused to release requested information contained in "black boxes" with Toyota's involved in mishaps in the state of Texas. Sounds as though Toyota & Darth Vader are on in the same.
      • 4 Years Ago
      VW is 50th. No surprise here. Boring cars that are shaped not designed, average in every class, in every category, beige sterility squared, mediocre quality and reliability at best, sub-par engines. History in hushing up recalls and ignoring problems (DSG, frozen water inside doors) and pricing that borders on stealing.

      The core of Toyota gas pedal issue was a part manufactured by a US parts supplier. There you go.
        • 4 Years Ago
        R-i-g-h-t. That's why they had the same recall in Europe, nearly a year earlier, with a part manufactured in a Europe by a Toyota subsidiary. Your post is that of another Toyota butt kisser. Hope all that Toyota @ss tastes good to you.
      Robert
      • 4 Years Ago
      Can sum it up in two words......."TOYOTA SUCKS".
      jmoney
      • 4 Years Ago
      everyone wants a shot at the champ.....thats all this really is
      • 4 Years Ago
      Wonder where it will rank on next years list.
      • 4 Years Ago
      Since the 1960's, I've owned two Chevys, one Dodge, one Ford, two Nissans, and four Toyotas . . . . . presently, my wife and I both drive Toyotas. For years we supported / purchased American automobiles, but our devotion was rewarded with problems, problems, problems. If we weren't experiencing mechanical troubles, we were beset with administrative roadblocks (non honoring of warranty).

      Then, we decided to give Nissans, and Toyotas a chance . . . . . in that order. We have since grown to place our total trust in Toyotas. They are reliable, easily maintained, cheap on gas, and we have never experienced administrative "red tape".

      Until we are convinced otherwise, Toyota will continue being our car of choice.
      roger
      • 4 Years Ago
      Those that seem to be the most angry are toyota owners who are finding out that they have been deceived by toyota and all their bragging about they thought were superior cars are now finding that they have been lied to by toyota and are now very emberassed to find out that what they have is a pile of junk. I can understand how you feel but that is no reason to bash great qualith American cars that are now on the road today. I love my Fords and Chevys .I haven't had any problems with them. I am on my second Corvette in 5 years completel trouble free, 2005 Ford freestsyle 5 rountrips to California completely free (from Minnnesota) 1982 Ford bronco 182,000 miles no repairs except a new carbuetaor 10 years ago, runs fine. My wife drive a 2003 Jaguar built by Ford no problems runs great she loves it. Settle down Ford and GM are building great new cars give them a break and try one.You just might like them. you can't beat a Ford or Chevy truck no matter what you say !!!!!!!!!!!!!!!!
        • 4 Years Ago
        @roger
        kix3300 has copied and pasted the same comments, in two different threads, in response to anyone who criticizes either Toyota or Honda. Hey, kix3300, you little jagoff, grow up already.
      • 4 Years Ago
      If Toyota really was such junk, why did every mechanic I talked to before buying a car recommend Toyota -or at the least another Japanese automaker? I've had 2 Toyotas since, a 2002 Highlander and a 2004 Sienna. Recalls have never bothered me, because they always got fixed right away, and they happen to all car manufacturers. BUT what DID bother me royally was Mr. Toyoda sitting there stonefaced at the hearing trying to tell people that floor mats had been at fault for all those crashes -when one person had stowed them in the TRUNK! How can this man, who makes millions of people who expect a quality product, LIE so boldfacedly about a mistake his company made? A mistake that cost several people's lives no less. I sold my Highlander years ago when I needed a larger vehicle and am still driving my Sienna, but I doubt I will buying anything from Toyota again. Not because of the recalls, but because he lied. This shows me how much his customers mean to him. I had planned on retiring my van in a few years and get a hybrid, but I can't do that if I don't know if it's going to be a safe car. Toyota has lost my trust, and I think, not just mine.
      • 4 Years Ago
      If Toyota is in your top ten for most admired company, you are a hopeless idiot.
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