• Mar 4th 2010 at 4:58PM
  • 41
Historically, Toyota has been the automaker with the Midas touch... everything it did seemed to turn to gold. But, in light of Toyota's recent safety and recall woes, if you were compiling a short list of companies that you admire today – as in right now – would the Big Red T make the cut?

That's the question raised by Fortune's annual list of the World's Most Admired Companies. Toyota comes in at number seven on the list, ahead of such highly respected automakers as BMW, Honda and Volkswagen (in that order, for what it's worth). But that ranking comes with a caveat: voting ended and results were compiled before Toyota's recent round of gas pedal recalls, stop sales and Congressional hearings.

So, the question is, Where will Toyota land in the rankings in exactly one year's time? Well, we'll find out 12 months from now, but, deservedly or not, we'd certainly expect them to fall at least a few rungs down the ladder. Anyone care to disagree?

[Source: Fortune | Image: David McNew/Getty]


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    • 1 Second Ago
  • 41 Comments
      • 5 Years Ago
      Toyotadiehard, you are nothing more than a low-brow, low-life Toyota sycophant. In other words, a mental midget Toyota butt kisser. Pray you never have to do business with me, because I will throw you out on your narrow minded ass.
      danno
      • 5 Years Ago
      Whats wrong with this story? As a beloved buyer of all asian made products..my family and I feel very safe in our new toyota and nissan..so I see no reason why this great company should be held accountable for these 56 deaths attibuted to them..I mean come-on its only 56 whats the big deal?..Every-one who is in business gets a little bad press now and then..so lets move on my fellow asian buyers...
      • 5 Years Ago
      i think the survey was jacked....
        • 5 Years Ago
        I guess bland is highly admirable...as well as cover ups. This was clearly led by the Nixon Appreciation Group.
      • 5 Years Ago
      52 complaints were reported today to NHTSA on Toyota's that had been recalled & received the required repairs. 3 were involved in crashes, all 52 cases involved were unintended sudden acceleration. The state of Texas in which there is litigation involving Toyota's has stated that they, Toyota, has refused to release requested information contained in "black boxes" with Toyota's involved in mishaps in the state of Texas. Sounds as though Toyota & Darth Vader are on in the same.
      • 5 Years Ago
      VW is 50th. No surprise here. Boring cars that are shaped not designed, average in every class, in every category, beige sterility squared, mediocre quality and reliability at best, sub-par engines. History in hushing up recalls and ignoring problems (DSG, frozen water inside doors) and pricing that borders on stealing.

      The core of Toyota gas pedal issue was a part manufactured by a US parts supplier. There you go.
        • 5 Years Ago
        R-i-g-h-t. That's why they had the same recall in Europe, nearly a year earlier, with a part manufactured in a Europe by a Toyota subsidiary. Your post is that of another Toyota butt kisser. Hope all that Toyota @ss tastes good to you.
      Robert
      • 5 Years Ago
      Can sum it up in two words......."TOYOTA SUCKS".
      jmoney
      • 5 Years Ago
      everyone wants a shot at the champ.....thats all this really is
      • 5 Years Ago
      Wonder where it will rank on next years list.
      Ginny Sinclair
      • 5 Years Ago
      We have a Toyota 05 Avalon and have had no problems with it. Have had the recall fixed. Not because we had a problem but because it seemed the thing to do. I think the media overblow it because the government and the UAW own most of the American made cars. And that's what they want to sell, not Toyota. Our politics including the media are so corrupt.
      • 5 Years Ago
      It's amazing how the foreign car owners are so sensitive when you bad mouth their junk. For years they trashed the domestics about quality but I can guarantee you there are still more domestics from the sixties registered than toyotas from the eighties. Maybe people aren't aware of it but in Toyotas early days they actually came to the U.S. and studied Fords operation and then duplicated it. V.W. no style Toyota no excitement purely utilitarian.
      • 5 Years Ago
      it's an amazing thing about car makers quality. toyota's gas pedals are made by an american company. gm's power steering motors are made by a japanese company, partly owned by toyota.


      seems like there is not much difference in any car maker.
      • 5 Years Ago
      Since the 1960's, I've owned two Chevys, one Dodge, one Ford, two Nissans, and four Toyotas . . . . . presently, my wife and I both drive Toyotas. For years we supported / purchased American automobiles, but our devotion was rewarded with problems, problems, problems. If we weren't experiencing mechanical troubles, we were beset with administrative roadblocks (non honoring of warranty).

      Then, we decided to give Nissans, and Toyotas a chance . . . . . in that order. We have since grown to place our total trust in Toyotas. They are reliable, easily maintained, cheap on gas, and we have never experienced administrative "red tape".

      Until we are convinced otherwise, Toyota will continue being our car of choice.
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