General Motors just posted a 12-percent sales increase for the month of February, and now the automaker is hoping to continue its strong sales trend by offering 0 percent financing for 60 months on sales that occur during the month of March. Curiously, this announcement comes just a few days after Toyota started its own 0 percent campaign. GM's vice president for U.S. marketing, Susan Docherty, argues that the Toyota incentives had nothing to do with The General's decision to offer similar financing options, saying, "We're going headstrong into truck month for both Chevrolet and GMC, which is a traditional play that we have normally done during March."
GM's program will cover roughly 55 percent of all 2010 models on sale. What's more, the company is also offering 0 percent financing for 72 months on its remaining 2009 model inventory, covering about 97 percent of what's left on dealer lots.
We'll be interested to see if these incentives help boost sales for both Toyota and GM throughout the next month. We're also wondering if any other manufacturers (ahem, Ford) will follow suit.
[Source: Automotive News, sub. req.| Image: David McNew/Getty]