• Mar 3, 2010
If you didn't get enough of Hyundai at the Super Bowl, we've got some good news for you. You'll see even more of the Korean automaker if you're watching the Oscars this Sunday. Automotive News is reporting that Hyundai has purchased eight spots during the event at a knee-buckling cost of between $2.5 million and $2.8 million per commercial.

Hyundai's plan to become a presence at big events like the Super Bowl and the Oscars is beginning to pay off, too, as more customers are reportedly visiting Hyundai's website to find out more about the company's products. For example, the Korean automaker notes that since the Big Game, web traffic has surpassed the levels it reached during Cash for Clunkers and overall purchase consideration for the brand is up a reported 250 percent since January 2009.

While Hyundai spent big bucks on the actual air time, the automaker likely spent another small fortune bringing in big-name actors to voice the commercials. Jeff Bridges, who typically voices the Hyundai commercials, is among the actors nominated at this year's Oscars, so Hyundai had to procure some new talent. Actually, the automaker picked up four new talents, including Charlie Sheen, Richard Dryfus and Kim Basinger. Sheen will talk up the Hyundai plant in Alabama, Dryfus will voice new spots for the Sonata and Basinger will discuss safety. And the Oscar goes to...

[Source: Automotive News, sub. req. | Image: Gabriel Bouys/AFP/Getty]


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    • 1 Second Ago
  • 15 Comments
      • 4 Years Ago
      "..including Charlie Sheen, Richard Dryfus and Kim Basinger. Sheen will talk up the Hyundai plant in Alabama, Dryfus will voice new spots.."

      Chris, it's Richard Dreyfuss....

      Poor guy got his name dehydrated...twice.
      • 4 Years Ago
      bravo. i can't think of a single carmaker who's made such a massive turnaround or has such a large collection of relevant new class competitive models to be proud of. Especially in their class.
      • 4 Years Ago
      "Actually, the automaker picked up four new talents, including Charlie Sheen, Richard Dryfus and Kim Basinger."

      Who's the fourth?
      • 4 Years Ago
      In the midst of the entire GM meltdown, Toyota recall(s), and most recently announced Nissan recalls, an Asian car company manages to spend millions on commercials. Bravo Hyundai, bravo.
      • 4 Years Ago
      The UAW should organize a boycott of Hollywood, until Hollywood starts supporting fellow unions like the UAW. Aren't unions supposed to support each other? You never see anyone from Hollywood driving and American vehicle. Hollywood even talks trash about American vehicles.
      • 4 Years Ago
      Hyundai to Toyota: "Outta my way! Comin' through!"
      • 4 Years Ago
      Can you guys stop writing about Hyundai? It's embarrising to keep getting these huge boners at work.
      • 4 Years Ago
      Naive statement period....You really think a product that was known for years as turds could turn them selves around by word of mouth. The average consumer doesn't read these sites so the only go off of past experiences. Hyundai has a great wave of products and support and they are doing the right thing by riding it. Its expensive but if there product supports it (cough: unlike a super bowl ad for a 7 year old dodge) they should go ahead and do it. Hyundai is cruzin and its a good business strategy to hit a guaranteed large demographic
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