• Mar 3, 2010

ItalDesign-Giugiargo Proton Emas – Click above for high-res image gallery

If Proton is going to make it on the global scene amidst the big players, it's going to need some help. Fortunately for the Malaysian state-owned automaker, help isn't far behind.

With the world's major carmakers bringing more and more of their design and manufacturing work in-house, firms like ItalDesign Giugiaro have been left scrounging for new clients. Proton is one such, and this is what they came up with: the Emas city car concept.

A sharp design – rendered in five-door, three-door and outback-style Country forms – will get Proton only so far. For the mechanical side of things, they had but to turn to their (relatively) recent acquisition, Lotus. The British engineering firm developed the Lotus Range Extender hybrid powertrain propelling the Emas – to say nothing of the new Evora 414E hybrid – and by all indications had a hand in the chassis development as well, a traditional core competence for the makers of the Elise and Exige.

Will the spritely Proton make it to production? There's no official confirmation yet, but you don't bring in ringers – some of the best in the field at that – unless you're planning on making a run for the pennant. While the regular season is in progress, why not have a look at our live shots in the gallery below.




Photos by Noah Joseph / Copyright ©2010 Weblogs, Inc.
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Italdesign Giugiaro Revolutionises Traditional Market Segmentation

At the eightieth edition of the Geneva International Motor show (4-14 March 2010), Italdesign Giugiaro is introducing Emas, a family of low environmental impact cars that is set to revolutionise traditional segmentation in the car market.

The design, created with the Malaysian manufacturer PROTON is based on a plug-in hybrid drive system designed with Lotus Engineering and was developed with the aim of optimising the available on-board space and car access ergonomics.

"We have created a family of models in different configurations but all offering the passenger room of a medium-category car while maintaining the exterior dimensions of a compact mini. The architecture has been designed in such a way as to allow us to outfit an infinite number of variants without compromising the car's great comfort and extensive interior space" explained Giorgetto Giugiaro, Chairman of Italdesign Giugiaro.

With 25 years in the automotive sector PROTON has produced 15 car models to date that have sold more than 3 million units throughout the world and is now ready to expand its horizons with a range of revolutionary cars that meet international standards.

The name, Emas, meaning "gold" in Malay, is the acronym for Eco Mobility Advanced Solutions.


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    • 1 Second Ago
  • 4 Comments
      • 4 Years Ago
      I can't get past that sweeping greenhouse. It's too small of a car for that...
      • 4 Years Ago
      That is easily the least ugly car of its size.
      • 4 Years Ago
      Theres something IQ about it, plus some Civic type R. I'm not sure what to make of it.
      • 4 Years Ago
      A smarter smart, on steroids. I'll take two!