• Mar 2nd 2010 at 4:14PM
  • 13
Audi A3 TDI – Click above for high-res image gallery

So far, 2010 has been a very good year for Audi in the U.S. market and diesel engines are playing a part in the surge. Right now, Audi is only offering two TDI models in this market: the big Q7 SUV and the compact A3. In both cases, diesel market share is far exceeding initial projections. Audi had expected diesels to account for about 18-20 percent of the sales of those models, but the TDI made up 56 percent of all A3 sales in February. The Q7 is now up to 40 percent TDI after several months in the low 30 percent range.

In the first two months of 2010, sales of the A3 have more than doubled compared to the same period a year ago with almost all of the extra sales being diesels. Like most other SUVs, the Q7 is down for the year but the availability of the TDI has definitely cushioned the blow. Perhaps the success of the A3 and Q7 will prompt Audi to expand the diesel lineup here, including their biggest volume model the A4.

Photos Copyright ©2009 Sam Abuelsamid / Weblogs, Inc.

[Source: Audi]


Audi maintains momentum with 33.6% February sales increase in U.S. market
- Demand for best-selling A4/S4 models rose nearly 21% for the month
- Audi Q5 and A5/S5 models continued to show consumer appeal
- TDI clean diesel models made up nearly half of all A3 and Q7 sales

HERNDON, Va., Mar 2, 2010 - Audi today reported its February U.S. sales rose 33.6% from a year earlier, led by strong demand for the brand's best-selling A4/S4 models and the continuing popularity of the Audi Q5 crossover, TDI clean diesel technology and the sporty A5/S5 models.

For the month, Audi recorded 6,216 sales compared to 4,653 in February 2009. Through the first two months of 2010, Audi sales increased 35.7% to 12,726 cars and SUVs from 9,375 vehicles sold over the same period in 2009.

"Audi continues to build on the positive U.S. sales momentum gathered throughout 2009," said Johan de Nysschen, President, Audi of America. "We are confident that the months ahead will continue to validate how the Audi brand captured the imagination of American premium car consumers."

Among the signs of Audi sales momentum in February:

• The cornerstone of Audi sales – the A4/S4 lineup – turned in a solid month with sales increasing 20.8% from February 2009. February 2009 A4 sales included the A4 cabriolet, which was discontinued last year when the convertible model moved to the A5/S5 lineup.

• TDI clean diesel demand continued to outpace expectations. In February, the Audi A3 TDI constituted 56% of total A3 sales, while the Q7 TDI made up 40% of total Q7 sales. Original forecasts called for TDI models to equal 18-20% of the sales mix for both models. Combined TDI mix for the two models offering the fuel-efficient technology comes to 49% of total sales. Sales of the A3 lineup rose 126% in February – two months after the A3 TDI won the 2010 Green Car of the Year award at the Los Angeles Auto Show.

• The Q5 crossover maintained its strong sales pace from last year and finished as the second-best selling model in the Audi lineup in February despite tight inventories. Inventories of unsold Q5 models stood at a lean 19 days' supply for the month. Typically a 60 days' selling rate is considered average in the automotive industry.

• Sales of the popular A5 coupe rose 41% from February 2009 levels. Overall A5 sales increased 108.3% because of the addition of new cabriolet models late last year.

The inventory of unsold vehicles for Audi in the U.S. market stood at 46 days' supply for all cars and a 22 days' supply for all SUVs.

Audi Certified Pre-Owned (CPO) sales fell 27.2% in February from a year earlier largely due to tight supplies of used Audi vehicles.

Audi of America, Inc. and its 270 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

Model Line Feb-10 Actual Feb-09 Actual Yr/Yr % change Feb-10 YTD Actual Feb-09 YTD Actual Yr/Yr % change
A3 434 192 126.0 902 419 115.3
A4 2,660 2,202 20.8 5,423 4,260 27.3
A5 1,029 494 108.3 2,080 1,097 89.6
A6 507 445 13.9 1,014 1,221 -17.0
A8 34 75 -54.7 86 170 -49.4
Audi Q5 1,060 627 69.1 2,110 658 220.7
Audi Q7 366 438 -16.4 839 1,106 -24.1
R8 34 47 -27.7 77 154 -50.0
TT 92 133 -30.8 195 290 -32.8
Total Audi Sales 6,216 4,653 33.6% 12,726 9,375 35.7%

- 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
- 2010 A5 numbers include Audi A5 cabriolet and coupe and S5 cabriolet coupe models. 2009 A5 numbers do not include the cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe' and TT roadster models.

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    • 1 Second Ago
      • 8 Months Ago
      I am glad to see the TDI's taking off finally, hopefully it will mean that performance TDI's can make it aswell?
      • 8 Months Ago
      LOVE driving my Jetta TDI! The torquey diesel is just so much more fun. VW loaned me a Passat CC for a weekend which was great to drive, but I missed my diesel behavior, not to mention the extra 10 mpg.
      • 8 Months Ago
      Has anyone seen of heard of this unit/manufacturer? My audi a6 does not have the factory navigation and this seems like a reasonable option, besides a regular tom tom etc. It was made by Qualir Item# QL-ADI846 and have found a few online distributors. Any ideas or thoughts?

      • 8 Months Ago
      Message to BMW NA:

      Note how small 4cyl entry-level luxury cars like the TDI version of the Audi A3 ARE CLEANING YOUR CLOCK!!!

      Meanwhile sales of your 1-Series entry-level luxury cars without a diesel option are languishing. You could have been a Market Leader by sending in the 123d dual sequential turbo 4-cyl diesel to the US two years ago. But no, you didn't. Now the best you can do is be a Market Follower because you sat on your hands. Well, better a Market Follower than a Market Loser. Get your act together and send us the highly fuel efficient diesels the US market is demanding!

      (This note can be applied to a few other companies too...)
        • 8 Months Ago
        Nixon, you are Spot-on.

        I just returned from South America and saw everything I want to drive. HELLO GERMANY, ANYBODY LISTENING? SEND US THE BEST SMALL DIESELS TOO!! How about aTiguan 2.0 Tdi, BMW 1 Sieries 5 door diesels, 4 cylinder C Class diesels, etc.?

        I would go out and buy a BMW diesel 120d or 123d tomorrow, or a Q5 diesel, A4 diesel, or a C class Bluetec, or the E class 250 Bluetec, but instead I'm left to choose the VWs or the A3 TDi (which is great but I've had an A3 and want something different) . . . .OR, if I want a greater selction of German diesels, I must purchase a mid to large size SUVs -- sorry, I like smaller cars.

        So, I opted for the 2010 Golf TDi which will tide me over until something more upsacle comes along. The Golf is amazing by the way (super sporty). It is easy to get 45+ MPG on the highway, and when I recently drove it hard and fast in a sealevel to 6,000 feet California road rally, I still averaged 33MPG with significant time doing over 90 MPH (try that in a Prius).

        Why not opt for the 3 series 335d? My last gasoline car (after my A3) was a 335i and I wanted to try something new and different. Plus, in So Cal, every third car is a 3 series. The BMW 3's are amazing but I would love more small size diesel choices. WAKE UP GERMANY -- Send us the diesel goods.
        • 8 Months Ago
        Hey Nixon,

        You hit the nail on the head about BMW offering a Turbo'ed 4 cylinder diesel. If there were one on the US market, I would go for it. I think the problem is that with a 1-series, BMW already has the price low for their auto line, so there is no "room" to "hide" the extra cost of a diesel powertrain. So I am betting on an X1 diesel. The X1 will have some room to hide the cost of a diesel powertrain because it will command a higher price just by virtue of being elevated (in the air I mean). And raising a vehicle's height doesn't significantly increase the production cost of a vehicle.

        If an economical diesel 123d were to come out costing between a 128 and a 135, which seems highly likely, then there isn't much of a value proposition. Especially because it will be compared constantly to VW diesels and then lose each comparison due to the price. If BMW drops a 130d or 135d on the market, it would be like the 335d - a torquey beast, but not posting the best MPGs. In either case the car will still sell, albeit not in large numbers. This is the situation with the 335d in the states right now. I think it sold about 1200 units last year and that is with a $4500 eco-credit.

        The Audi A3 TDI seemed slower than the Jetta to me, just driving it. I know it weighs a tiny bit more, but I'm not sure if it was significantly slower. Also the A3 seemed to offer the impression of "roomy" without really being that roomy of a car. Fit and finish was slightly lacking and I didn't expect any forgiveness on the sticker price.

        As it was, I ended up custom ordering a 128i over buying an A3. I just couldn't bring myself to pay a lot more $$ for the same basic powertrain as a VW with a jacked-up price tag. I was really impressed with the Jetta's auto transmission, but completely uninspired by its styling. I would have probably sprung for a Golf Diesel, but there were simply none available, at all, for months. Way to go VW.

        In the end I went for the RWD car that was a bit more peppy. I would rather have the smaller high-end car in the end.

      • 8 Months Ago
      Diesels are perfectly suited for our driving. Generally lower speeds, interstates, and the cut and thrust of the daily commute where low down torque rules the day.
        • 8 Months Ago
        I would love to see start-stop technology add aswell considering the amount of traffic most vehicles on a daily basis. Think about it the last time I was stuck in bumper to bumper traffic I would go 2-3mins atleast without moving tell me why does my motor need to be running again? ( I say last time because I now only live 10 mins from work)
      • 8 Months Ago
      Does anybody know about something for car security alarm systems? I plan to install audi A6 with an advanced security alarm systems. Currently, I am thinking about the GSM cellular alarm system, which can send me text message, when car alarm is triggered. http://www.hkvstar.com/category/gsm-alarm-system.html
      • 8 Months Ago
      Just want to thank you guys for doing your part!
      • 8 Months Ago
      Maybe somebody (anybody) out there in auto land will get a bright idea and realize that the home of the pickup truck could also use a little of that small/diesel capable truck action that the rest of the world enjoys.
      Then there is also the great little diesel cars available from just about any manufacturer selling in Europe today.
      Honestly, living in the states today is like some crazy quazi 2nd world.
      I would not equate it to the horrors which sometimes are found in the 3rd world countries in general (well... except some of our medical statistics) but it just seems like we hardly ever get the best toys here.... or at least a decent range of them to chose from.
        • 8 Months Ago
        It is nice to see the smaller cars and the big expensive cars get the diesels but I really really want a Jeep Diesel Wrangler or a T&C Mini van Diesel! Heck if you get a diesel in that VW clone mini van I might actually consider it! Still nice too see some more diesels come in.
      • 8 Months Ago
      TDI ftw!!!
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