• Mar 1, 2010
Click above to view the video after the jump

The relentless run-up to the Audi A1's official introduction at the Geneva Motor Show continues unabated, this time with a video of Markus Winkelhock taking the A1 for a spin around Audi's test track in Neustadt, Germany.

The current DTM pilot for Audi gushes about the A1's communicative steering and compliant suspension, while Dr. Horst Glaser, Audi's Head of Chassis Development, hypes up the lightweight construction and quick 14.8:1 steering ratio. It's not the most compelling video, but it's nice to see the premium hatch finally on the road. And we've got to admit that the A1 looks noticeably better blacked out, without the slightly contrived aluminum roof trim. See for yourself after the jump.






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    • 1 Second Ago
  • 22 Comments
      • 4 Years Ago
      Somehow--at least in terms of exterior design--this doesn't seem as "premium" as the MINI. The black model here looks somewhat generic, and I'm sure would blend in the moment it hits public streets.
        • 4 Years Ago
        the black is brand, and feels cheaper than the mini, for sure. but an all black mini looks just as cheap and looses all it's kitsh appeal when the distinctive flashes of colors are wiped away from the frame.
        • 4 Years Ago
        I have to disagree. The head/rear lights look significantly better than those on a mini, if not in a different class. I've seen many minis with various color jobs but I was generally underwhelmed by their cheap motorcycle-like interior, and this is an exciting alternative imo. Of course, it all comes down to personal choice, but I can't wait for this one to come stateside. Bring a pearl white exterior w/TT interior and I'm sold.

        Too bad we won't see it happening anytime soon, though.
        • 4 Years Ago
        ...I think even an all-black MINI Cooper retains more character than an all-black A1:
        http://farm3.static.flickr.com/2353/2106692398_878114e647.jpg

        Now the MINI in black with white roof, mirrors, and wheels looks pretty sweet... :)
        • 4 Years Ago
        I get that feeling too...and coupled with those awful wheels, the entire car just looks...like a plastic toy. Feels weird, coming from an Audi.
      • 4 Years Ago
      in black it reminds me of the b3 audi 80, though the headlights could be better.
      • 4 Years Ago
      Not saying its not a great car (I expect it to be) but whats the point of this video? Did anyone expect them to trash their own car?
        • 4 Years Ago
        nope, it's a marketing piece, just like bmw puts out or anyone else with the release of a new car.
        • 4 Years Ago
        Lame video. All they did was talk some marketing crap and drive down a road with some music dubbed over it. May as well have been a polished TV commercial for all the information that actually came out of it.
      • 4 Years Ago
      I really hope this thing shows up in North America.
      • 4 Years Ago
      Nice interior. Pretty clean. Could lose the nav screen, though.
        • 4 Years Ago
        @.alan

        Yeah but everyone else with Audi avatars and BMW avatars and fan alias' can talk about how much better their coveted cars on every thread. Yet if I criticize the aesthetic aspect of ANY car, even the ones I'm a fan of, the whole thread gets their panties in a bunch.
        • 4 Years Ago
        I guess only a select few people can make comments on autoblog...
        • 4 Years Ago
        No everyone is welcome to make comments. I (and others I assume, by your rankings) would just appreciate it if you would stop talking about how much you hate nav screens.

        Personally I like nav screens and think it actually reduces clutter and gives a more "mnmlist" look when implemented correctly.
      • 4 Years Ago
      Just curious as to why this is gonna be in the US but VWoA refuses to bring the Polo. Seems like a Polo would sell MUCH better than the A1, as premium brand small cars USUALLY don't do well in the US.
        • 4 Years Ago
        Actually I emailed VW lamenting the same, and they said the Polo *will* be coming stateside, due to change in market demand for fuel efficient cars or something to that effect. So I hope they make good on that, and bring on the Polo GTI (the coolest hatch imo)
      • 4 Years Ago
      Anybody asking for too much power out of such a small car should watch the W12 GTI segment on Top Gear.
      • 4 Years Ago
      "Just over a (metric) ton"...

      Hmmmmmm. That definitely got my attention. Wonder how power/weight/price will be against the Abarth 500 and the MINI Cooper S?
      • 4 Years Ago
      Bring over the Polo GTi. Loaded out the door just under $20k.

      Would VW call it the GTi mini, or GTi junior?
        • 4 Years Ago
        I'd love them to, the car looks a lot better than the a1, but i doubt they can make a business case for it.
      • 4 Years Ago
      So, Audi, bringing it into the US?
      • 4 Years Ago
      I actually prefer that silver trim, it gives it that quirkiness that the Mini has, with out it...It just looks like a plain Jane Hyundai Accent...
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