Toyota is bracing for lower February sales as its massive recall and the ensuing media storm have cast a shadow over the automaker. Just how low can Toyota go? The Detroit Free Press says it could see its lowest US market share in over five years this month, with about 12 percent of U.S. sales.
Most analysts anticipate that Toyota will have a very rough month, but the big question on their minds is which automakers stand to gain the most from Toyota's pain. Edmunds and TruCar reportedly think that winner will be Ford, as they estimate that the Oval will see a 35-percent sales increase. If correct, that'll vastly outpace the nine to 14 percent increase for the month that was previously forecasted.
Despite Ford's anticipated performance and projected double-digit gains for the industry as a whole, the market is still struggling. After all, these February 2010 sales projections are increases in relation to the dismal February 2009 numbers, which came as the recession helped deliver the industry its lowest sales levels in 30 years. February 2010 sales are also expected to be generally lower because of the multiple east coast snowstorms that kept customers out of dealerships for much of the month.