• Feb 28, 2010
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Toyota
is bracing for lower February sales as its massive recall and the ensuing media storm have cast a shadow over the automaker. Just how low can Toyota go? The Detroit Free Press says it could see its lowest US market share in over five years this month, with about 12 percent of U.S. sales.

Most analysts anticipate that Toyota will have a very rough month, but the big question on their minds is which automakers stand to gain the most from Toyota's pain. Edmunds and TruCar reportedly think that winner will be Ford, as they estimate that the Oval will see a 35-percent sales increase. If correct, that'll vastly outpace the nine to 14 percent increase for the month that was previously forecasted.

Despite Ford's anticipated performance and projected double-digit gains for the industry as a whole, the market is still struggling. After all, these February 2010 sales projections are increases in relation to the dismal February 2009 numbers, which came as the recession helped deliver the industry its lowest sales levels in 30 years. February 2010 sales are also expected to be generally lower because of the multiple east coast snowstorms that kept customers out of dealerships for much of the month.



[Source: The Detroit Free Press]


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  • 51 Comments
      • 4 Years Ago
      It simply never ceases to amaze me how steadfast the Toyota shills are, even in the face of insurmountable evidence of wrongdoing. That is simply the definition of stupidity. It's about time that my fellow Americans realized just how culturally-ingrained it is in Japanese zaibatsus to lie, cheat and steal. This is the utterly predictable behavior of the Japanese and their code of "honor".

      Congratulations to Ford and GM for showing the Japanese how to make a superior automobile, and, I might add, without the need for deceit or cheat.
      • 4 Years Ago
      I don't know about the rest of you, but I wouldn't bet against a company who's gonna make sure that this doesn't repeat again and people don't knock their quality again in the future. In 6 years when it's time to buy a new car, I'm sure many people will be looking at Toyota again.
      ej
      • 4 Years Ago
      HOW MANY MASSIVE RECALLS HAVE FORD .GM AND CHRYSLER HAD IN THE YEARS PAST?
      • 4 Years Ago
      Well my family and I helped Ford out yesterday! Bought a new mustang and an F150. But we are American car people anyways, so it really does not related to Toyota's troubles. But we still helped Ford!
      • 4 Years Ago
      Well this is certainly good news for the Blue Oval. We all knew Toyota's sales would fall, and with how well cars like the Fusion and Focus do in their respective classes, Ford would probably benefit well. However, I'm sure Toyota will recover....somehow.....as much as I do not like the brand at all....because people will believe the malarkey that Toyota is "committed to quality." Anyways, I could rant for hours on that topic, but just to sum it up....hopefully this report will come close or even better than predictions. Good luck to Ford.
        • 4 Years Ago
        FYI, the Focus competes with the Cobalt, not the Aveo. Ford's bringing us the Fiesta to compete with (read take every sale from) the Aveo. Although the new one looks rather good. The current Focus, no matter how fugly is it, is not as bad as people think because it is affordable and gets pretty good gas mileage. Sync is a nice option to have on it as well.
        • 4 Years Ago
        "and with how well cars like the Fusion and Focus do in their respective classes"

        Fusion? Sure, it's a great car, but the Focus? What are you smoking? The (current) Focus is one of the biggest POS on the market today... right down there with the Aveo. Too bad the new Focus is still many months away from hitting our shores or it might have benefited from this.
      • 4 Years Ago
      Ironically, both automakers are sharing similar experiences on their vehicles with recent paint failures. Ford lost a Small Claims Paint Peeling Court Action last week. Hundreds of Toyota owners have signed a petition concerning issues associated with Toyota Paint. It is also our understanding that Mitsubishi had a settlement last year with their vehicles that were painted black. It appears that the industry reliance on suppliers for quality control and assistance is leaving them vulnerable to market share loss.
      • 4 Years Ago
      Toyota should take some lumps over this mess and apparently they are, but I think somebody else should too, and that's "Consumer Reports". They never met a Toyota they didn't love. Why didn't their "testing" turn up some of these problems? Maybe they have, I don't know, I quit reading their stupid magazine ages ago.
      • 4 Years Ago
      @merlot066
      I'm sure that there were fatalities so maybe the numbers you were looking at were for a subset of recalls since Ford broke the recall up into several recalls. But people did burn to death in their houses. I don't think there were too many fatalities since even when your house catches on fire a lot of people managed to get out in time. I remember seeing a news piece with an old man crying because his wife had burned to death after their f-150 caught fire though so there were definitely fatalities.
      • 4 Years Ago
      Oh brother. Fighting misinformation with more misinformation is a losing strategy.

      @Aznauto: you are reporting on projected sales, not actual sales. Those numbers are frequently wrong. This story is about Ford, not Chrysler. And what really matters is how Toyota sales hold up over many months, not how they do this one month.

      @Brian: Did you actually read the TTAC article you linked to? It is all based on word of mouth and Google searches. US-market Toyotas are not the same as the ones in Europe and Japan, and the mix of features (esp automatic transmissions) here is very different.

      Double fail.

      Based on what we know about past examples of unintended acceleration, it's likely that driver behavior is responsible for some, perhaps most, of the problem. On the other hand, Toyota received information about the problem from multiple sources. The proper response to such information is to investigate it openly and to address the problem as effectively as possible. Dismissing, hiding, and evading the problem is not the behavior of a responsible corporation. Based on the current evidence, Toyotas at the very least seem to have a stuck-throttle problem that has spooked drivers into panic behavior that led to crashes.

      The classic example of crisis avoidance is Johnson & Johnson's handling of poisoned bottles of Tylenol. The company was in no way responsible for the problem. Nevertheless, it didn't stonewall and didn't protest its innocence. It recognized that there was a way to prevent the problem from recurring and it conducted a huge recall--immediately, with no government mandate--to set things right. Toyota certainly fails that standard.
      • 4 Years Ago
      Amazing that the Toyota defenders still are persisting.
      • 4 Years Ago
      And to be honest even with less fatalities it kinda sucks to have your house burnt down, lol.
      • 4 Years Ago
      Okay .. Edmond's is trying to fuel conspiracy paranoia.

      CLEARLY the enormous winner is going to be Hyundai .. my Grandmother could have guessed that.

      Edmond's is creeping me out these days.
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