• Feb 26, 2010
2011 Volkswagen Touareg Hybrid – Click above for high-res image gallery

Volkswagen is apparently content to sell lots and lots of diesel Touaregs and sees no need to market the new hybrid model as a loss leader to get market share. While U.S. pricing for the 2011 Touareg has yet to be announced, the new configurator is up on VW's German retail site. On that side of the world, the Touareg will be available with either a 3.0-liter V6 or 4.2-liter V8 diesel in addition to the hybrid. The 3.0 starts at €50,700 (approx $68,400) which includes the hefty value added taxes paid in Europe, so it's not directly comparable to what we paid here.

Those that need extra acceleration and towing power can get the V8 TDI for €70,800. If you want that limited electric drive capability, you'll have to fork over a minimum of €73,500 (approx. $99,100) for the privilege. That's a premium of over $30,000. With our limited command of German, we're not sure how they match up on a comparably equipped basis, but it's obviously going to take several lifetimes of ownership to make that up in fuel savings over the V6 diesel.



[Source: Volkswagen]


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    • 1 Second Ago
  • 27 Comments
      Jvijil
      • 4 Years Ago
      That better not be the case here I hope
        Jvijil
        • 4 Years Ago
        @Jvijil
        Mind you I currently have the MY09 touareg and at 43k, it was expensive. I can't imagine myself paying over fifty thousand on a volkswagen...
        invisiblepigeon3
        • 4 Years Ago
        @Jvijil
        That's exactly why the Phaeton(which the Bentley Continental is based on) didn't sell, even though it was cheaper and better than the competition. The Bentley sold like hotcakes though.

        Ferdinand Piech's and Bernd Piechstrider's cars are really some of the best in history. The Touareg W12 would be awesome. I think they should keep true to those men's vision for the VW group, because, overall VW has the best brand and car portfolio right now.

        I like the old Touareg's styling better, and I think the hybrid thing is getting old. Put the W12 in it instead.
        • 4 Years Ago
        @Jvijil
        It will be. It's faster than the outgoing Cayenne S. It's being marketed as a Cayanne S Hybrid in porsche form. I'm thinking closer to the V10 TDI we had, but not that extreme. It can't be too cheap otherwise it'll poach a number of sales from Cayanne S Hybrid buyers (not all, but enough).
      • 4 Years Ago
      People's car my butt
        • 4 Years Ago
        Volkswagen hasn't been "the people's car" for quite some time now, since VW Group became the GM of Europe in Piech's 1990's acquisition spree and brand restructuring. Skoda is economy (like Chevrolet), Seat is cheap and sporty/design-y (like Pontiac was), Volkswagen is conservative near-luxury (like Buick), Audi is luxury (like Cadillac), and Bentley, Lamborghini, and Bugatti round out the super-premium and exotic niches.

        So, no, Volkswagen is positioned as a high-quality upper-mid level brand for those who want something a little more understated (less performance, less bling, less avant-garde).

        In interviews I read with Piech, he thought that German consumers had prejudices against Audi and could never TRULY take it seriously as a luxury brand alongside BMW and Mercedes. He actually said it would be easier to makeover VW into a luxury competitor rather than change perceptions of Audi, and that was what he set out to do. I remember reading that and thinking, "Uhhh, really?!" And then his pet Phaeton was introduced and bombed... Shocker...

        If you ask me, I think VW has suffered from a bit of a "neither-nor" identity crisis ever since, stuck in the middle... What the heck is "near-luxury," anyway? Not that it's bad, but who really wants or aspires to that?! Hope Buick will be spared the same ambiguous fate!
      • 4 Years Ago
      Living in Germany and pretty much understanding the demand of the people here i'd say... i won't be seeing many hybrid touaregs on the street anytime soon. why should i? tdi has been the predominant label on all vws and audis here, and this won't change it.
      • 4 Years Ago
      HAHAHAHAHAHAHAHAHAH!.....
      • 4 Years Ago
      lol, we're posting this... now? vw's had that info out for two weeks now. oh wells, might as well fill the weekend with something.

      anywho, it's pricey, but it's bascially the new R50 so it should be, after all, porsche's calling the thing the cayenne S hybrid (because it's so fast) so the premium doesn't seem like a shocker to me. not that i'd buy one at that price.
      • 4 Years Ago
      If it took toyota 10 years to make a profit on hybrids, I can't see VW doing it in 1 year, hence the unsubsidized battery price.
      • 4 Years Ago
      Wow, fail. Looks good at least.
      • 4 Years Ago
      If that's the case here then it will fail. It will end up like the Phaeton that was like 60-80 grand new and didn't sell.
      • 4 Years Ago
      A good example of how nonsensical a hybrid vehicle is. It makes no sense financially and no sense environmentally when you can get equal or better mileage from a conventional efficient diesel engine without wasteful battery production and ultimately disposal. The environmental movement is more about feeling good than actually accomplishing something.
        • 4 Years Ago
        Yep, you sure can. By using a less powerful, slower Diesel, you can get better mpg. And if you used a less powerful, slower hybrid you'd get even better mpg.

        The hybrid is much more powerful than the 3.0L Diesel, it's comparable in power to the 4.2L Diesel but gets 10% better mpg.
        • 4 Years Ago
        .... I don't get it. VW's going to offer a three pronged approach.

        - petrol: for someone who wants this thing on the cheap
        - diesel: for someone who cares mostly about highway mpg
        - hybrid: for people who buy quicker suvs, and want good mpg, have your cake and eat it too

        and we're decrying vw for catering to all three customer groups? lmao. This thing gets the same mileage as my hybrid highlander and hits sixty as quick as my weekend car (r32) that's a fair amount of win in my book. I'm thinking it'll hit here between 50 and 60, which makes sense, S4 engine, Hybrid Highlander MPG, better than Porsche Cayenne S performance, why would any expect that package to cost dramatically less than the Cayenne S? I can sincerely say this appeals more than the R50 which, given it's spec and mileage, it very clearly will replace.

        I'm still shaking my head. Cayenne S bettering performance, almost double the fuel economy, and offered in concert with a V6 TDI and petrol engine in north america and people are complaining we're getting this option in addition to the others. lmao, note to vw, when covering all your bases you still won't please everyone.
        invisiblepigeon3
        • 4 Years Ago
        The TT V10 diesel, the V6 and the W12 are all good engines for this SUV. I really don't see a big advantage to putting a hybrid system in this. The last generation was a proper SUV with offroad cred.
        • 4 Years Ago
        @why not the LS2LS7? well sure, you *could* put the 2.0TDI in a 4500lb car... but really, I'm trying to get why their three pronged approach is so bad. over 30mpg highway for the TDI is wonderful, better combined mpg than my hybrid suv and better performance than a cayman S is wonderful, the petrol, meh, whatever. Point is, the 3.0TDI option will be there, right next to this, for less coin, for those that don't need to hit sixty in 6 seconds and want better highway mileage.

        It seems like, being the only automaker i know of in north america to offer such choices (petrol, diesel, hybrid luxury suv) I dont get the deficiency
        • 4 Years Ago
        zamafir:
        you aren't making the same point as the original poster. the original poster says the presence of the 3.0TDi makes the hybrid nonsensical. That's not true.

        He says the Diesel gets better mpg, but it doesn't for comparable performance.

        I agree with you, there is a distinct market for the 3 of them. I expect the hybrid will sell the fewest copies, but I don't feel it looks pointless next to the Diesel.

        BTW, they'll sell quite a few of these once the offer it for England. Hybrids partially or fully evade the London congestion charge (for right or wrong). So it will make sense to people there and some will buy it.
      • 4 Years Ago
      That thing's looking more and more like the Porsche with every model change...love those LEDs in the headlights.

      Saw some on an Audi S5 today...:drool:
      • 4 Years Ago
      Economies of Greece, Spain,Portugal imploding...probabaly Italy soon, too. In Germany 10% unemployment in considered low. Huge VAT taxes on everything, France being overrun by North Africa...Europe is in the pooper...I really don't understand how everything costs so much there....
        • 4 Years Ago
        10% unemployment is NOT considered low and I can't remember when it was that high. Where do you get your facts?!

        • 4 Years Ago
        @ Hamhock , you forgot to mention the UK is being invaded by Viking hordes !
        • 4 Years Ago
        France being overrun by North Africa ? Seriously ? Are you kidding me with this ? People blow my mind on a daily basis...
      • 4 Years Ago
      I do not understand this vehicle and I never had. VW should compete with Toyota, Honda, Nissan, and be a premium over the Hyundai, Fords and GM products. This is a premium over everything the brand is otherwise lined up pretty well with. this really needs to be in the $35-45 range top to bottom. Just like a 4Runner, Pilot, Pathfinder. We have Audi and Porsche versions for this price point.
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