• Feb 25, 2010

Click above to watch the video after the jump

It has been a very long time since Volvo has introduced an all-new sedan. Actually, the last all-new Volvo sedan was the S80, a model that debuted back in late 2006. That explains why we've been seeing the continuous unveiling of the new-for-2011 S60 over the past year, even though the official unveiling in Geneva is still over a week away.

To get prospective buyers primed up for the new S60, Volvo has launched a myriad of video teasers and pics of the highly anticipated midsize offering. The newest 90-second video includes drifter extraordinaire (and one-time Volvo test driver) Sam Hubinette as he takes the S60 off the beaten path and onto some fun-looking sand. Hit the jump to watch the video for yourself. We were already interested in trying out the 300 horsepower, 325 pound feet of torque T6 S60, and this video has done little, if anything, to quench that thirst.



[Source: Volvo via YouTube]



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    • 1 Second Ago
  • 13 Comments
      • 4 Years Ago
      I'm all for artistic expression, but that trailer was just dumbfounding and non inspirational in anyway. I suppose just like the experience of driving a volvo.
        • 4 Years Ago

        You took the words right out of my mouth - well spoken Krowe.

        And Volvo - heed these words (and yes your reading Autoblog comments [like all good Auto manufacturers do]): "Don't take yourself so seriously !" Sure you guys are not making the safest cars in the world anymore (I bet you'd like to go back to those days though eh?) And we as auto aficionados know how painful the transition can be to go from an image of safety to an image of semi-sportiness. But do you really need some dude decked out in black leather, wearing an oversized Bluetooth headset, driving your car in mostly straight lines, with some herky / jerky video editing and way overdone shots of horizons at dusk and time lapse night/day imagery ?? = FAIL

        You know what would have sold this video to me and probably most other Autobloggers. Re-edit the video not showing the driver at all....until the very - very end and you show an elderly lady step out of the car maybe straighten her (very long) skirt, and have her make a small grimace as she walks away from the car with the dust still settling in the background. Some people would laugh - but just think how you'd be empowering one of your biggest markets - elderly people - with the notion that they too can be cool, sophisticated, and yes even sporty ?
      • 4 Years Ago
      This video just follows the latest "thing" for advertising front wheel drive cars. Jerking the car left and right to resemble some thing that looks like power slides. Damn it, the old Volvo 940 commercials is more sporty than this.
      • 4 Years Ago
      The closing door at the end of the tunnel/warehouse? The leather? The Bluetooth? The instant transportation to a desert? Sunglasses at night?

      Did Ford sell Volvo to Geely yet?
      • 4 Years Ago
      Hello Buick Lucerne! Why does the Volvo front look like a cross between an anteater with a hooknose and a cross-eyed aardvark?
      • 4 Years Ago
      I'm going to be honest...

      That commercial made no sense to me.
        • 4 Years Ago
        I like the way volvo is doing on the safety techS
        • 4 Years Ago
        most commericals stopped making sense a long time ago.
      • 4 Years Ago
      Damn this car is ugly!
      • 4 Years Ago
      WTF was that? At least we know that yes, it will indeed understeer just like the last S60.
      • 4 Years Ago
      I like the car. But seriously that color. *shudder*
      • 4 Years Ago
      this is the trailer autoblog should be talking about

      http://www.youtube.com/watch?v=9Bd_EXKXkAQ
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