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Mercedes-Benz F800 Concept – Click above for high-res image gallery

Mercedes-Benz is diligently trying to attract new, younger customers to its AMG performance line, and one giant step forward might be the introduction of a new small coupe, set to rival small performers such as the Volkswagen Golf R, BMW 1-Series, and so on.

A report from Autocar states that this rumored new AMG coupe would be powered by a 2.0-liter turbocharged four with direct injection, mated to a seven-speed dual-clutch transmission. This engine may produce as much as 300 horsepower, putting the AMG coupe right in line with the competitive set. Fuel-efficient technologies like brake energy regeneration, stop-start and a shift indicator lamp are likely to make their way into this new model, and all-wheel drive isn't out of the question, either.

Autocar reports that the design of this entry-level AMG model will be previewed by the Mercedes-Benz F800 Style concept, set to make its debut next week at the Geneva Motor Show. Consider our interest piqued.


  • Mercedes-Benz F800 Style research vehicle.
  • Mercedes-Benz F800 Style research vehicle.
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • Mercedes-Benz F800 Style research vehicle.
  • F 800 Forschungsfahrzeug
  • Mercedes-Benz F800 Style research vehicle.
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • Mercedes-Benz F800 Style research vehicle.
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • Mercedes-Benz F800 Style research vehicle.
  • Mercedes-Benz F800 Style research vehicle.
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug
  • F 800 Forschungsfahrzeug

[Source: Autocar]


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    • 1 Second Ago
  • 28 Comments
      • 4 Years Ago
      lets be realistic here. When they say entry level. They weren't referring to you, they meant Entry Level Beverly Hills 90210 families...
      • 4 Years Ago
      Manual version please? Or no? I do believe I am in their target market though..

      too bad I'm just one person
      • 4 Years Ago
      Sign me up. The front end of that thing is AMAZING.
        • 4 Years Ago
        But according to the article the AMG Entry Level car will be designed to look like the new CLS... unless I miss-read the statement... which is entirely possible.

        Even if it's remotely similar it is still going to be amazing imho.

        • 4 Years Ago
        That front end you're looking at is for the new CLS.
      • 4 Years Ago
      Wow. This could be very interesting!
      • 4 Years Ago
      I find it a bit ironic that ze Germans are putting out cars with the biggest schnoz's on the market! :)
        • 4 Years Ago
        I think my reply was censored by autoblog or something because it never showed up. Anyways, I was saying that the grills on the new MB's are way too big to be considered an homage to MB's heritage. They are too gaudy and exaggerated.

        The latest BMW's have huge flared nostrils and Audi started the whole thing with its uber-grilles.

        The part that probably got me censored was that I was explaining the irony in my orig post a little more. You will have to figure that out for yourself.
        • 4 Years Ago
        For anyone who knows anything about MB's heritage this schnoz is reminiscient of any classic Benz. All the original and classic models had a similiar look to what's now becoming the "new" old face of Mercedes.
      • 4 Years Ago
      I'm only 26 but my view on luxury is vastly different apparently. To me, less is more. But if AMG wants to attract younger buyers, the could put thousands of buttons all over the center stack, multiple touchscreens(one dedicated solely to facebook), lights everywhere in the cabin and a 42 inch nav screen. Now that screams luxury to todays buyers. Personally i want none of that.
        • 4 Years Ago
        @mnmlist:

        While I also consider myself to myself to be a bit of a 'minimalist', it doesn't seem that you read the article, but instead were just looking for a soapbox to shout your (tired) talking point.

        If you are like me, and truly don't like clutter from the perspective of a driver or interior design, you would simply pass on anything Merc has to offer and move on to Audi and Porsche.
        • 4 Years Ago
        @audi_arena: I read the article. The point is they want to attract younger buyers. A lot of young buyers want more gadgets. Cutting edge touchscreens, tons of apps, LED's, is not all of this gadgets a cutting edge tech that young buyers want? And what point of my talking is "tired"? Is this not a comment section? Aren't we supposed to say what we like and dislike about the car featured in the post?
        • 4 Years Ago
        @audi_arena

        So your view of minimalism extends to quality controls and reliability. Awesome.
        • 4 Years Ago
        You DO understand that's what(generalize) the automotive companies do to customers, right?
      • 4 Years Ago
      i just hope it has a long wellbase thats my biggest prob with the 1 series. when you standing by one they just look short.
      • 4 Years Ago
      AWD + dual-clutch tranny + turbocharged direct injection + decent (
      • 4 Years Ago
      I can hardly wait for the announcement that they won't sell it in the US.

      Because as we've been told, Americans don't buy small luxury cars. (Or is it just luxury hatchbacks we don't buy?)
        • 4 Years Ago
        Well, we can't buy what the don't sell, right?
      • 4 Years Ago
      Okay...if AMG is designing it, apparently this "ENTRY-LEVEL" must be twice of what I earn.
      • 4 Years Ago

      This car looks pissed off !

      Not 'aggressive' styling per say. More like this car has the look of someone that just got their cornflakes pissed on. Man it looks mad.
      • 4 Years Ago
      Awesome news, looks like BMW may have to actually try when they bring the MkII M1 one out (forthcoming small car, not successor to the race car).
        • 4 Years Ago
        @Kyle yup, hence my point :). I've written the forthcoming car off, way to fat, way to heavy, way to unwieldy. If Merc can make a go at this with power square between the TT-S and TT-RS and keep weight in the same place, 3000lbs or less, I'll be quite stoked.
        • 4 Years Ago
        Z4 M Coupé > any MkII M1

        1 series is a fat pudgey car that can't get out of it's own way.
        • 4 Years Ago
        does it matter? are people buying cars like the 135i really looking for absolute speed at all other expenses? It'll be slower and more luxurious, same as the 135i, same as the S3, same as anything else in this vein.
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