• Feb 25th 2010 at 1:08PM
  • 44
According to a report by the Wall Street Journal, General Motors is taking a second look at two previous offers for Hummer after the deal to sell the ailing sports utility brand finally succumbed to a slow death yesterday.

The WSJ doesn't divulge which companies are in the offing to purchase Hummer, only saying that GM had rejected offers from the two firms last year.

The original deal to offload the brand onto China's Sichuan Tengzhong Heavy Industrial Machinery for $150 million was apparently rejected by the Chinese government, although the reason for the rejection is still in question.

It's hard not draw comparisons to the Saab saga that played out over the course of the last year, with GM finally selling the brand to Spyker after prolonged negotiations. Then again, we could have a Pontiac or Saturn situation on our hands, with Hummer set to go the way of the Dodo if a deal isn't reached within the next few months.


Introduction in Desert Storm
  • Introduction in Desert Storm
  • This aggression will not stand! Discounting Panama and top secret counter insurgency ops in other Central American countries, America hadn't been to war since Vietnam. As you might remember, that particular war didn't go so well.

    And while most Americans wanted to get this Saddam guy real bad, we were a little trepidatious. But thanks to you, High Mobility Multipurpose Wheeled Vehicle (a.k.a. HMMWV or Humvee), our fears were cast aside and we opened a can of whoop-ass on the Iraqis, forcing them back to Baghdad in just three short weeks. Nicely played.
  • Image Credit: photo by DOD
  • Arnold Gets One
  • Yes, well, if you're going to sell a manly truck to the masses, you're going to need the uber male to get 'er done. Enter Arnold Schwarzenegger, six-time Mr. Olympia winner and king of the Eighties action movie box office. Hey, if you're going to sell a truck all pumped up on steroids, why not pitch it with a man that knows the drill?

    The very first civilian Hummer went to the future governor of California. And then he bought several more. This proved to be something of an Achilles Heel during his campaign for governor, as by that point in time, Hummers were known as wasteful, mega-polluters and symbols of obnoxious, conspicuous consumption. No problem - Arnold had one of his converted to run on veggie-diesel.

    Funny foot note: Jello Biafra (and the Melvins) recorded an updated version of the Dead Kennedys' classic "California Uber Alles" in 2006 all about Governor Schwarzenegger. Some lines include, "I'll run you over with my Hummer baby, und I vill Terminate you!"
  • Image Credit: Photo by Chris Weeks/Liaison
  • GM buys Hummer, H2 Arrives
  • It may seem absurd in 2009, but back in the day, SUVs were the key to easy money if you were a carmaker. And hey, the bigger, the better. Thanks to our totally insane tax code, if you bought a vehicle weighing more than 6,000 pounds and used it for work (i.e. you're a farmer and need a tractor) you didn't have to pay as much in taxes. Car companies decided to ride that loophole all the way to the pot of gold at the end of the rainbow.

    Still, H1 Hummers cost well over $100,000 and the margins were low. But, what if you could take a $25,000 truck, pack on 1,500 hundred pounds of extra weight and sell it for $50,000? Meet the H2, a veritable cash cow for GM in the early part of this decade. Emphasis on cow, of course. Er... on cash, too.
  • The Official Ride of Prom
  • Just look at this thing. Could any car be more American? It's almost perfect, as it follows the unwritten rule of American luxury. We don't really want anything too nice, but we want lots of it. Luxury by the pound, or in this case, by the foot. In many ways, big old Hummer limos are in fact the heirs to the giant Caddy limousines of yore. What better car to load up with hormone ravaged teenagers a few short months before they enter dull old adulthood?
  • Hummers Vandalized En Masse
  • As this decade wore on, people started to take a look around and see a few problems with Hummers. Like why, more often than not, is a three-ton vehicle being driven one-handed by a solo dude with spiky hair, a hockey jersey and a cell phone stuck to his ear? Even more sinister, some people felt the Hummer was a symbol for wretched excess and conspicuous consumption.

    Solution? Burn them, Salem witchcraft style. Or just slash the tires, smash the windows and spray paint really mean things on the side. Like this.
  • Hummers Better for Environment than Prius?
  • Speaking of backlash, a certain segment of society had it in for the Toyota Prius. So frothy and out of control was their animosity that they decided to claim that a Prius is actually worse for the environment than a Hummer H2. As it turned out, little could be farther from the truth.
  • Merchandize It
  • Oh yes, Hummer branded products. Hey, it works for Ferrari, Lamborghini, Jeep and Porsche... why not? Well, Hummer Cologne might be one reason.
  • Helpful Hummers
  • Despite all the fun we've been having at Hummer's expense, the H1, H2 and H3 are all superbly competent off-road vehicles. Naturally then, they lend themselves nicely to a whole host of specialized uses. Like Red Cross disaster vehicles. More of this sort of thing, and less 24-inch dubs with scissor doors might have helped save the brand.
  • Mr. Bay, I'm Ready For My Closeup
  • A couple of years ago General Motors made a movie about cars that change into giant computerized piles of scrap. Wait - we mean fighting robots. Oh, and Michael Bay made the movie, not GM. And some of us never saw it because we turned 16 more than a decade ago. A Hummer played Ratchet, medic for the Autobots, or so other people who saw the movie tell us.
  • Guns + Hummers
  • If you can't beat 'em, shoot 'em. Or something like that. The actual story is that struggling Hummer dealers were desperate to sell anything, since people just aren't buying giant SUVs that get single digit MPGs during the worst recession since the Hooverville. Enter Lynch Hummer in Missouri, which combined the sale of fire arms with Hummers. A match made in Hell.
  • I Humped Your Hummer
  • For a lot of us, the good people over at ihumpedyourhummer.com were the only ones to truly make sense of this whole Hummer phenomenon. No, really.

[Source: Wall Street Journal - Sub. Req. | Image: Scott Olson/Getty]


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    • 1 Second Ago
  • 44 Comments
      • 5 Years Ago
      You know, I think there is a place for a niche brand of off-road vehicles. Not with the current lineup, of course, but what's wrong with it being Hummer? Bring the H4 out, modernize the H3, and maybe add one more. But it would take a lot of work, a partnership (or two) and I doubt anybody would really have the long-term resolved to get there. Of course, I've always been of the opinion they should have brought Pontiac under the Buick umbrella and only kept the G8 and Solstice (and maybe the Vibe, because it's probably really cheap). If any car brand deserved to be saved, it was Pontiac. G6, G5 & G3 notwithstanding...
      • 5 Years Ago
      Here we go again! Why can't GM just face the music? Let this trend brand die! People want to be able to change lanes with ease, park at malls without blocked views. Viagra sales will drop, yes, but thats a risk we have to take.
        • 5 Years Ago
        Wow, just look how many times mnmlist replied in a row.
        • 5 Years Ago
        Um.. guys.. can we be adults here?

        Or are you not adults...
        • 5 Years Ago
        MM:

        I think so too....

        I think he's curled up in a little ball in some trailer trash park with a loaded glock waiting for an invasion...all the while freeloading off of someone else's internet connection to post on Autoblog.

        I wonder if we'll also find Gc0ck23 posting on some white-power site too?

        Shhhh.....what was that noise outside the trailer?????????????????!!!!!!!!!!!!!!
        • 5 Years Ago
        @Glock:

        Maybe that's it man. Maybe your constipated. Constipated people get mad easily and become irrational.
        • 5 Years Ago
        @Glock:

        And for the record, I only like granola on parfaits. Oh and just wondering, do you have something against granola or fiber in general? Do you not like your bowels to move?
        • 5 Years Ago
        @Glock:

        I thought you had enough yesterday. Apparently, not. Do work for GM or the Hummer brand for that matter? If so man, seriously, I hope you find work after they close. Honestly. I don't like to see anyone out of work. And sell that Hummer you got man, its draining your pockets. I'm just trying to look out for ya.
        • 5 Years Ago
        The days of obese cars are officially OVER.

        Kill this POS poser brand and its useless, wasteful poser products. It's time to inject a bit of common-sense into the car industry.
        • 5 Years Ago
        No, I don't drive a Hummer, I drive an F250. Do you know why? Because I need something to tow, something able to handle back roads, and something that can haul what ever I need.

        Considering I drive it better than most people drive their cars, don't blame the vehicle, blame the driver.
        • 5 Years Ago
        Its '98 Mirage. Get it right. And I was unaware that you drove a Hummer. If you don't like to be offended then this thread is not for you. Try the one below

        www.fml.com
        • 5 Years Ago
        @pontiaclover

        If you read the comments above, I drive a '98 Mirage, which is basically a Dodge Colt(same car). Again if you read my comments before, you would know that I'm not a fan of the Prius or any other hybrid for that matter.
        • 5 Years Ago
        MM:
        You clearly have nothing better to do... you'r just bitter that you were one of those people who got sucked into that "quality" from Toytoa aren't you?

        Glock is right, there is a niche market for Hummer's no matter how high gas prices are or how poorly they are on fuel, there will ALWAYS be those few people who want a Hummer, or SUV or even just a body on frame vehicle.

        You must be from like, California or something eh? Always on paved roads, no snow. Yeah, most normal people need a vehicle to handle rough terrain, large amounts of snow, and for those people a Hummer (if they can afford one) is ideal.

        So go charge up your Prius, and take it to a dealership and trade it for a real vehicle... GM. Support you country, you unpatriotic ... can't finish it on hear... sorry:)
      • 5 Years Ago
      Stop futzin' around and.... FINISH HIM!!!
        • 5 Years Ago
        +1
        • 5 Years Ago
        Lol.. too bad Dubai's not doin' so well right now.
        I don't think you will see any Americans buying this brand either.... no way in hell it will meet CAFE regulations.. Unless you run it on a bloom blox, cold fusion, etc
        • 5 Years Ago
        @Noz:

        Lol!
        • 5 Years Ago
        A better idea would be selling it to a wealthy investor in Dubai, fellows in the middle east love these vehicles.
      • 5 Years Ago
      Wait, you mean Gov't Motors can't offload a product much less sell it? Hmmm...where have I heard that before!
      • 5 Years Ago
      To try to sell the brand for $150 million, is probably cheaper than having to spend $100's of millions more to close the dealer network and all the legal recourse from those dealers.
      • 5 Years Ago
      Sweet! I really hope they can find a buyer! Diesel H2 anyone?
      • 5 Years Ago
      Hummer is on life-support already, GM should just pull the plug.

      Any businessman who thinks he can craft a profitable enterprise out of a perennially money-losing company like Hummer is a fool. Hummer sales are so far in the gutter that it would take a miracle (like oil dropping down to $20 a barrel) to bring them back up again. The general public's image of the brand is tarnished to the point of no return, they should stop wasting money trying to sell the company when GM has already failed to do so.

      There are enough Hummers on the used-car market to satisfy the needs of those who actually want one. Besides, who would buy a car with the relative depreciation of a Rolls-Royce? Hummers drop immensely in value once they're driven off the lot for a very simple reason, nobody wants to buy one anymore.

      When Saab looked like it was about to go under, fans came together and showed support, pleading with GM not to kill off their beloved marque. Try finding a parade of Hummer fans driving around showing support for the brand without environmentalists throwing water balloons at them.
        • 5 Years Ago
        LOL @ hummer fans protesting.. they'd be about as popular as abortion doctors.
        • 5 Years Ago
        orly? KBB says the private party value of a 2007 H2 Sport utility with 30k miles is $33,440
        That's a ~$30,000 value drop in 3 years.

        2009 H2 Sport utility, 30k miles.. worth $43,000 ..

        So, ~$20,000 value drop in 1 year.

        I have a difficult time believing your argument. I know that private party value is less, but ...... that's f'in drastic.
        • 5 Years Ago
        @neptronix

        He said H3.
        • 5 Years Ago
        Great points! The dealer should just have a Hummer Garage Sale and let the things go for like 50 cents a piece(for the record, you couldn't GIVE me a Hummer vehicle). Just cut your losses and be done with it. I mean we all know the government isn't gonna let GM fail if they lose to much.
      • 5 Years Ago
      Well I think the Hummer looks great, both in 1:1 scale and in 1:24 scale at Toys 'R' Us.

      A pity it never received the treatment it desperately needs:

      1 Eco power from a super-clean, super-efficient turbo-supercharged diesel.
      2 Massive weight-loss program.
      3 With (2) above, attention from eg. Lotus Engineering to give it decent handling.
      4 Cleaned up styling to lose those un-aerodynamic bodywork addenda.

      Hey ho, unlikely as hell freezing over I guess.

      • 5 Years Ago
      GMC still has space to keep Hummer as a model like corvette for Chevy.

      Long Live GMC Hummer ( after birth )
      • 5 Years Ago
      There is no way it can skirt CAFE regs now that they have changed the rules. I don't see how this brand survives. GM just doesn't want to pay the money to do it. So they are looking for a sucker.
      • 5 Years Ago
      I think one of them was Mahindra from India
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