• Feb 24, 2010
2010 Chevrolet Colorado – Click above for high-res image gallery

The future of the small pickup truck market in the United States doesn't look good. A new global Ford Ranger is in the works, though we have good reason to doubt that will replace the model currently available in North America. For its part, Chrysler has plans to nix the Dodge Dakota next year, and new reports suggest that the Chevrolet Colorado and GMC Canyon twins may have their plugs pulled, as well.

In speaking with General Motors vice chairmain Bob Lutz, PickupTrucks.com asked about plans to kill off the two models, with Lutz responding, "It's uncertain at this point...They may well [go away]."

GM has not announced any official plans to update or kill off the Colorado and Canyon, but we won't be surprised if these two dated models meet that Great Car Crusher in the sky over the next couple of years.



[Source: PickupTrucks.com]


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    • 1 Second Ago
  • 59 Comments
      • 4 Years Ago
      That headline is perfect!
      • 4 Years Ago
      Maybe the small truck segment is dying because: 1. There aren't many tasty, fresh choices, and 2. When a full size truck (selling on the same lot) costs only $2k more (in some instances) then the consumer thinks he's getting a better value in bypassing the little truck for the larger, more capable full-sizer.

      • 4 Years Ago
      I bought an '04 Colorado new and still have it. It has been a good truck for me. When I bought it in '04, it had the most available horsepower of the small/midsize trucks, save for the gas sucking supercharged Frontier. I picked it over the Frontier because it had more room in the back seat. I picked it over the Tacoma because I did not want a bone-jarring ride and a $4k premium. It has had a few minor first-year type issues (heat shield vibration, A/C whistle), but has been a very reliable truck. It has adequate horsepower for what it is. I get around just fine and anything I have pulled it has done so in stride. If I was in the market today for the same type of truck, would I buy one again? Nope, because both the Tacoma and Frontier have been updated since I bought my Colorado.
      • 4 Years Ago
      Way back in the early 80's, compact trucks replaced El Camino type cars because CAFE regulations were easier on trucks than cars. With today's marketplace though, I think that every manufacturer may want to return to those car/truck models by following the Australian style of having a large RWD sedan and accompanying "Ute". Would make sense since the CAFE regulations that created the compact pickup truck has all but dissapeared and with the car business hurting it would make sense to globalize models. Not to mention that if you add a "Wagon" version you've just created a crossover. All on the same platform.

      Wouldn't be surprised to see the return of the El Camino, Ranchero and Rampage within the next decade.
      • 4 Years Ago
      The Canyon/Colorado aren't really compact trucks, and whats more is they're horrible underpowered and lack a proper transmission. I test drove one, and passed it up for those reasons.

      The Ranger is the only remaining compact in the market, and it's design dates back to the 1980's. While it is a good truck, it lacks the refinement most people want (in other words, soft squishiness that would be suited for a car). The Dakota is a full size truck, period. It's only a couple hundred pounds off a Ram 1500, and only lacks the Hemi engine.

      The company that comes out with a $16k compact truck, a REAL compact truck, will own the market. 30mpg is easily possible out of a compact with today's technology. And that's ignoring a diesel engine option.

      My grandfather's old Isuzu with a turbo diesel got 50-55mpg day in, day out, driven in the city half the time. Put highway, he got around 65. Then he gave it to my brother, who got 45 steady (with someone who got 14 steady in a Sentra) before trading it off. I still see it running around, and it had 450,000 miles on it back then.

      Sadly, as much as I dislike the wiring nightmare that is a VW, they'll probably be my only option for my next car. Diesel + manual transmission. No manual, no sale, period.
      • 4 Years Ago
      I have owned 5 S-10 pickups and one Colorado, a first-year Z71 4X4 extended cab with 5 cylinder and manual transmission. I was getting 19-23 mpg with it, and it was not babied. I had it for 3 years to the day and 42k miles, and the extent of my warranty repairs were for a sunvisor clip and a radio replacement. When GM redesigned their full-size trucks for '07, I foolishly sold it and bought a 2WD 1500 Sierra reg cab shortbed. Beautiful truck indeed, but I was lucky to get 15-18 mpg with the 5.3L AFM. I should have kept my Colorado, I was very happy with the size and function of it. In Sept of '08, I traded the Sierra for an '09 Cobalt in an effort to economize. The Cobalt has been a fine little car for me, but I am a truck man. I plan on factory-ordering a 2010 Colorado this Spring. Since I bought my first one, there have been some small but meaningful updates (maybe not enough updates, but it is still an agreeable truck). The Canyon/Colorado, with the 242-hp 5 cylinder, offer better fuel mileage ratings than Tacoma, Frontier and Ranger V6s. I believe, as others have said here, that by not updating the small, maneuverable pickup truck, Ford and GM have sacrificed compact pickup truck customers in the name of big profit, fuel-guzzling fullsize trucks. I prefer a small pickup, and hope Mr. Lutz and others at GM see fit to keep the GMT355 around until a new, body-on-frame compact truck can be brought to market in the USA.
      • 4 Years Ago
      My company used to buy Ford Rangers. But then we switched to the F150 when we realized the truck lasted longer, was just as fuel efficient, more comfortable, was similar priced and had some value left after several years of brutal service.

        • 4 Years Ago
        But those things are just because Ranger dropped the ball so completely, while F150 continued to be renovated, improved, and priced competitively.

        If the Ranger had innovated, and improved on a similar schedule, within it's role... it would probably be outselling it's competition by head and shoulders, if not more.
      • 4 Years Ago
      The state of the compact/midsize pickup segment is so frustrating. It has declined over the years because no manufacturer has a vision for this segment. The trucks have morphed from formerly efficient (economical and capable of carrying load) to highly inefficient (low fuel economy and minimal payload). We should welcome trucks like the Mahindra TR20 and TR40 to this mix. It is a return to what the segment was meant to be: High fuel economy and payload much closer to an F-150 than a Ranger. Can’t wait for a test drive.
      • 4 Years Ago
      I had a 1988 Jeep Comanche 4X4 for 13 years that got 24mpg waiting for someone to come out with something better, still waiting 10 years later after I sold it. So in 23 years the trucks have gotten bigger but gas mileage has gone down. All Chevy needs to do is put the 4cylinder in the Colorado they put in the Equinox znd V6 that is in the Taverse and would probably sell quite a few. I really do not care if they cost almost as much s a full size tuck, I will pay the extra for somethnig I need and want.

      FYI: The Colorado/Canyon are assembled in the US but they were designed by Izuzu using an Izuzu engine and transmission, just like the GM Terrain that ws designed by the same overseas grp that designed the Pontiac Aztec, as the Terrain was to be a Pontiac badge vehicle until Pontiac went away.
        • 4 Years Ago
        The engine in the Colorado/Canyon is the problem. If they had better engines, they could be a contender. The former S10 sold for years without an update because the engines were nice.
      • 4 Years Ago
      People don't want to buy a rebadged Isuzu. Chevy and GMC, make your own smaller trucks.
        • 4 Years Ago
        The Chevrolet Colorado is not an Isuzu. The Chevy LUV was an Isuzu. From the introduction of the S10 in 1982 Chevrolet and GMC compact (and later mid-sized) trucks have been American in every sense. They are built in a GM plant in Shreveport LA. Because of tariffs imposed by the US government there are no more Japanese built pickups in the US. Toyota and Nissan build their compact pickups here, and they bear little resemblance to their Asian counterparts. The smaller Japanese players could not make a business case for US production; therefore, Isuzu went to a re-badged Chevy, Mazda a re-badged Ranger and Mitsubishi a Dakota based truck.
        • 4 Years Ago
        Nobody knows that other then savvy bloggers. Its not whats keeping this truck from being successful. Its just not a very good fit for the American market. In some part of the world this is all people want or need. The Tacoma you love is made for our market. Toyota uses a different vehicle for every where else.
      • 4 Years Ago
      Mid size trucks are pointless. Ford could kick some butt if they can get a 4 cylinder updated Ranger 4X4 offered with a manual tranny under $20,000 with a 25+ mpg HWY.

      I just saw a sticker on a Ranger 4X4- $27000 16-19 MPG V6 Auto.
      Why not buy a F150?

      Toyota guys want the old Tacoma back.

      Chevy guys want the old S10 back.

      Heres your chance Ford. Build a stripped down Ranger with a good price, good gas mileage, with four wheel drive, offered with a manual transmission.
      Stick with a body on frame with a 4000 pound towing capacity.

      Not everyone needs a huge truck. A mid size truck was a blur between compact and full size with out room or economy.
      • 4 Years Ago
      Both Ford, Chrysler, and GM are making the same bad move, just like in the good old days. After Detroit completely abandons the compact/midsize truck segment, Toyota and Nissan will completely own it.
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