• Feb 24, 2010
Although it has been evident for some time that General Motors' sale of its Hummer brand to Sichuan Tengzhong Heavy Industrial Machines Co., Ltd., we didn't expect for word to come down today that the negotiations are dead and the brand will be wound down. Unfortunately, judging by a press release just issued by GM, that's exactly what will be happening. According to John Smith, GM's vice president of corporate planning and alliances,

"One year ago, General Motors announced that we were going to divest Hummer, as part of focusing our efforts on Chevrolet, Buick, GMC and Cadillac going forward. We have since considered a number of possibilities for Hummer along the way, and we are disappointed that the deal with Tengzhong could not be completed."


As we learned from the Saab sale saga, GM announcing that the brand will be wound down does not completely extinguish hope for another buyer to slip in in the 11th hour, but it does seem highly improbable that a new party will pick up where the negotiations with China's Tengzhong left off.

In the statement available after the jump, GM does not specify what killed the planned sale of the brand, but rumors in recent months suggested that the Chinese government was not keen to sign off on the deal. At the moment, it is unclear what will happen to Hummer's H2 and H3/H3T models, but it is likely that the tooling and manufacturing rights will be sold off to other companies. It is also unclear how many employees will be out of work as a result of the closure.

As with the wind-down of its Saturn and Pontiac brands, GM has pledged to honor Hummer warranties and continue to supply service and parts.



[Source: General Motors | Image: Scott Olson/Getty]

PRESS RELEASE

HUMMER Sale to Tengzhong Cannot be Completed
Wind down of HUMMER business to begin


2010-02-24

DETROIT – General Motors today announced that Sichuan Tengzhong Heavy Industrial Machines Co., Ltd. (Tengzhong) was unable to complete the acquisition of HUMMER. As a result, GM will begin the orderly wind-down of the HUMMER operations.

"One year ago, General Motors announced that we were going to divest HUMMER, as part of focusing our efforts on Chevrolet, Buick, GMC and Cadillac going forward. We have since considered a number of possibilities for HUMMER along the way, and we are disappointed that the deal with Tengzhong could not be completed," said John Smith GM vice president of corporate planning and alliances. "GM will now work closely with HUMMER employees, dealers and suppliers to wind down the business in an orderly and responsible manner."

GM will continue to honor HUMMER warranties, while providing service support and spare parts to current HUMMER owners around the world.

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    • 1 Second Ago
  • 104 Comments
      • 4 Years Ago
      Too bad we can't see GM keep the brand and
      use it to lead the way with more relevant SUVs such as
      applying lessons learned on the Volt to the
      SUV segment . . . Sort of a "new Hummer" from a
      "new GM".
        • 4 Years Ago
        I agree - it'd be amazing to see someone take a brand that is synonymous with 'conspicuous consumption,' and turn it into something that champions both off-road quality and efficient operating technology.
      • 4 Years Ago
      Great.
      Now GM can spend more money on upgrading their Trailblazers, Tahoes, Suburbans and Escalades to compete with "Trail Rated" Jeeps.
      Good luck. :(

      I guess GM considers the military a poor customer due to the way they trash all those Humvees.
      Perhaps the Aussies can pick up the tab and make them on the Zeta II platform alongside the new police PPV?Impala?Caprice?Commodore? or whatever.
      • 4 Years Ago
      I liked the Hummer grill more the first time, when it was called JEEP.

      Now that we got this whack pretender in the ground, can we PLEASE give Jeep the respect the brand deserves? There is still nothing truly wrong with a well designed 4x4 - that is one designed for a purpose, not a "lifestyle."

        • 4 Years Ago
        Spare me... Jeep lost their lawsuit. Deal with it (& this coming from a person who worked for Chrysler for a decade)
        • 4 Years Ago
        There was a lawsuit? Lol I had no idea! I was just saying I think the Jeep brand is all the super-off-road uber brand the US really needs. What goes on behind those doors however is a completely different story and I differ to current and former Chrysler employees and pundits on the best way forward.
      • 4 Years Ago
      Yay, now excessive greed will end!

      Uh huh.
      • 4 Years Ago
      This is terrible news. An absolutely huge blow to the automotive
      community.

      What gas-guzzling abominations are the rich d-bags in Hollywood (and
      everyone else that believes that money can buy style) going to drive
      now?

      .. and queue Dust In the Wind.
      • 4 Years Ago
      This is fking great! Time to open up that Dom Perignon...one down, a few others to go.
      JGM
      • 4 Years Ago
      Please!!!, the Hummer falling in the hands of the Chinese???? how is the Hummer, which is very different from the Humvee, sacred to US intelligence?
      • 4 Years Ago
      Did the H3 really get worse mileage than the Colorado upon which it is based? Maybe the bigger tires and blocky aero would hurt it some, but it's not like the 5 cyl in the Chevy was great.

      And likewise for the H2, it's based on Chevy trucks.

      I liked the look, but they seemed to be hard to see out of.

      If they had been offered with diesels, different story. That type of vehicle should be a diesel, only.
      • 4 Years Ago
      I hope nobody takes over production of these. This is good news ( in my mind ) but the idea of a sequel sours the epic win.
      • 4 Years Ago
      Maybe the government/military should take over operations?..



      Oh wait...........
        • 4 Years Ago
        Thanks for the history lesson, Carlos. I'm quite familiar with AM General and Hummer's history. And FYI, the H2 and H3 chassis were loosely based off the Silverado/Colorado platforms, but were significantly beefed up/changed.
        • 4 Years Ago
        @ SpaceGhost..

        I lol'ed....
        • 4 Years Ago
        The military Humvees have absolutelly nothing to do with the GM Hummer. Humvees are an American General brand and, except for a diesel motor, parts are not interchangeable among the brands. Hummers were created in order to cash in on the Iraq war popularity of the Jeep successor and are built on Chevy pickup chassis.
        • 4 Years Ago
        i c wut u did ther. :)
        • 4 Years Ago
        @Carlos: WHOOSH
      • 4 Years Ago
      This is one brand I am not unhappy to see go away, unlike Saab. It represents all that was wrong with the last decade (financial crisis-wise).
        • 4 Years Ago
        +1. Excess. Greed. It keeps us working. Its still a problem till people realize they need to downgrade instead of always "upgrading".
        • 4 Years Ago
        HUMMER was right for its times. The thing was that the 'times' were short.

        With 9/11 and the Iraq War, everyone was into protecting themselves, feeling safe and playing GI Joe. Gas prices were $1.50/gallon so driving a huge behemoth of a vehicle was not a big deal.

        We're in different times. I'm not going to miss HUMMER one bit. Other than when the big hulking SUV is in front of me and I can't see anything what's going on in my lane.
        • 4 Years Ago
        @Luis: Pay no attention to Glock. He's most likely a Hummer owner, upside down on his mortgage, and drowning in credit card debt. He just bitter.
        • 4 Years Ago
        I personally don't really like Hummers and I'm not an owner. I'm just sick of the eco elite forcing their values on me......
        • 4 Years Ago
        No need to comment now, except to express full agreement with Luis.
        • 4 Years Ago
        @glock: Alright man truce. I'm not eco elite either. We all have our opinions that's it. And nobody is forcing their values on you. Its free speech. This is America. Free speech, along with 40 hour work weeks, bailouts, Hummers, and Prii(Prius plural, i assume). I see the Prius as a rip off and the Hummer as a ripoff. They both keep people working. They are both pointless. The Hummer devours gas and the Prius is too expensive for its own good.
        • 4 Years Ago
        So I assume daddy wouldn't buy you a Hummer, hence the hate.....
        • 4 Years Ago
        Right, The capitalist company known as Hummer is to blame for that "greed" image... not the Americans who buy it. I have stated this before, The American public is the problem... not Hummer.

        Hope they dont kill it. Its simply a product of its environment (meaning us) and just because we changed out mind, doesnt make Hummer the devil all the greenies are making it out to be. Its nothing more then a Tahoe, which there are plenty of...

        I think this is why badge engineering actually works. Because people are to stupid to realizes that they can HATE hummer, and are fine with Chevy... i Bet toyota sells more massive SUV's overall then Hummer did this year.



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