• Feb 24, 2010
Abarth 500C (above) and Punto Evo (below right) – Click either for high-res image galleries

Fiat's plucky Abarth performance division manages to do a whole lot with very little. The in-house tuning garage has based their entire lineup on two Fiat hatchbacks: the Punto and the 500. So when Fiat rolled out new versions of both, it was only a matter of time until Abarth got their hands on them, and both are slated to make their debut at the fast-approaching Geneva Motor Show.

First up is the 500C. The pseudo-convertible version of the popular (and soon to be U.S.-bound) retro mini, the 500C features a retractable roof section sliding between solid roof rails. The base Fiat version is doubtlessly a fun ride, but doesn't look much like a performance driving tool. Abarth, however, seems to have done a lot to rectify that shortcoming. First, the goods: a 140-horsepower 1.4-liter turbo four mated to a five-speed robotized manual, complete with paddleshifters, drive the hot open hatch to 62 miles-per-hour in 7.9 seconds. Complementing the added oomph are bigger wheels and brakes, a sportier suspension, an aggressive body kit and a two-tone paint scheme that, to our eyes, does the shape some big favors in the attitude department.

The second model starts with the new Punto Evo – a recently revised version of Fiat's bread-and-butter hatchback – and gives it a shot of adrenaline, courtesy of a 165-hp 1.4-liter turbocharged MultiAir four. A 178-hp Esse-Esse version of the Abarth Punto Evo will be available from launch as well, but buyers looking for the added boost in retro-cabrio form will presumably have to wait a little longer for the Abarth 500C Esse-Esse to come along. Press release after the jump, and images in the galleries below.




[Source: Abarth]
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PRESS RELEASE:

Abarth at the 80th International Motor Show in Geneva

Abarth is presenting a number of important new products at Geneva in response to intense public interest, and to confirm the Fiat Group's investment in Abarth. In particular, at this year's Geneva show, the house of the scorpion will be presenting the Abarth Punto Evo and the Abarth 500C, the latest two performance cars based on already popular and acclaimed Fiat models.

The Abarth Punto Evo is the sporty, high-tech version of the Punto Evo that Fiat introduced last September. Abarth is aiming, with this model, to reinforce its standing with young enthusiastic drivers, a process begun with the Grande Punto, which has sold best to customers in the 18 to 30 age group.

A great deal of curiosity has also been built up ahead of the launch of the Abarth 500C, the first convertible to be launched by the renewed Abarth company. This elegant and dynamic car is packed with Abarth racing spirit and the latest performance technology. The Abarth 500C is more than just a developed version of its Fiat counterpart. On the contrary, it represents a strategic choice by Abarth. With it, the company is making clear advances towards those members of the female public who are seeking not only design and elegance but a good dose of sports performance too.

Both new models will go on sale over the next few months through Abarth's official dealer network in Europe and Japan, closely followed by other markets, and boosting the company's already excellent results for 2009.

Proof that the direction taken by Abarth is the right one comes from the statistics. These announce quite clearly that the brand is experiencing continuous growth: from 2008 to the present day, Abarth has sold 20,000 cars, including 8,400 Abarth 500s and 2,700 Abarth Grande Puntos, to say nothing of 4,600 performance kits. So it is no wonder that this impressive commercial success has led to an equally rapid growth in the number of dealers and official performance centres associated with the marque.

As well as consolidating its existing markets, Abarth is also extending its network in strategic European towns and cities like Amsterdam and Paris, and expanding into east European markets like Rumania, as well as Mediterranean basin markets like Israel.

The Abarth distribution network is already unique, boasting 141 showrooms, 140 official performance centres and 300 service centres in Europe. These figures do not take account of the recently established "Abarth Racing" performance tuning network, which already boasts 6 centres holding exclusive sales and assistance rights for customers purchasing Abarth's race-ready models.

The stand at the Geneva show Abarth's stand at the 2010 edition of the Geneva motor show has been completely redesigned to provide a worthy stage for the international debut of two new models.

The concept behind the new stand is one of simplicity: the stand's design is not a means of communication in itself, but serves only to drawing attention to the values of the Abarth brand. Wherever its cars are found, Abarth is such a clearly recognised protagonist that it can afford to present itself to the public without frills, in its most essential form. This year's more essential stand helps focus on the two new Abarths making their world debut in Geneva and destined to enrich the Abarth range.

Abarth's stage for presenting itself to the world consists of a spacious stand divided into two main illuminated areas, each focusing on one of the new cars.

A huge pane of glass in the centre of the space carries the instantly recognisable Abarth logo, while a large LED display creates a backdrop to the new cars and functions as a central feature in the stand's design.

The entire stand is based on symmetric, straight lines, right angles and neutral, almost unnoticeable materials. White structural components and an abundance of transparent materials eliminate visual "noise" and focus clearly on content.

Technical drawings of Abarth vehicles are displayed under the glass floor. This intelligent solution makes the drawings easily visible to all visitors, reflecting the era when Abarth cars used to have partly raised engine covers to display their performance parts.

Intangible content like light, sound, and digital media is used not as a mere accessory, but to help identify the stand's focal points in a more integrated and coordinated manner, and to create a sense of dynamism and movement. The neutral and minimalist space is filled and coloured by scenes representing a sequence of Abarth values: challenge, passion, ingenuity, Italian style, participation, determination, and authenticity.

The stand creates a fascinating and warm welcome to the world of Abarth and provides an ideal context for presenting the two latest expressions of the marque of the scorpion: the Abarth Punto Evo and the Abarth 500C.


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    • 1 Second Ago
  • 34 Comments
      • 4 Years Ago
      140 hp on 1900 lbs does not equall slow. Its not going to be fast, but definitely not slow.
      • 4 Years Ago
      With cars this small, 165 hp can make for some great times! I have a MINI Cooper S and can't wait to compare mine to these. I'll take them down though. 250 wtq here i come!
      • 4 Years Ago
      The Punto looks sweet, but come on... 165hp?
      • 4 Years Ago
      Both are beautiful. I would take either one as a daily driver.

      ..
      • 4 Years Ago
      Nice Chyslers
        • 4 Years Ago
        all cars are overweight today, all cars
        • 4 Years Ago
        That was supposed to read 'cars of old'.
        • 4 Years Ago
        Maybe you were not born yet, but do you remember most of the 70's and 80's, automotively speaking? Power levels and performance shot way down. It took almost a couple of decades to work back up to where we are now, but in the end, modern cars have eclipsed the so-called powerful cars old. The same thing will happen again.
      • 4 Years Ago
      I still think they should shoe-horn the 300HP Caliber SRT4 engine inside those.
      • 4 Years Ago
      abarth 500c? yes. ill take one yesterday.

      next question, why no diesel abarth 500? ala the GTD. Fiat certainly has the know how in terms of... well... everything.
        • 4 Years Ago
        Nope, a vw, hence the mentioning of the GTD. I can't think of a compelling reason not to.
        • 4 Years Ago
        Yes, Fiat certainly has great know-how on Diesel engines, however AFAIK Abath has no history of doing Diesels. You're saying they should pull a Porsche?
      • 4 Years Ago
      Now... to stay under $24k...
        • 4 Years Ago
        @zam: Therein lies the problem: Expectation. If you expect it to 24K then yeah I'm sure it'll meet that and people will buy it. If we, as whole, refuse to buy at that price, the price will surely have to drop. We've been weaned to pay higher and higher for econocars. That's why we are forking out 20K plus for a Honda Civic(with options of course). That's outrageous. The base Hyundai Elantra Touring, at under 10K, is refreshing. You can't get a Honda Civic at that price, not even a base model.
      • 4 Years Ago
      I must'v missed the new pocket rocket memo because I'm having trouble with "..to 62 miles-per-hour in 7.9 seconds" as being very 2010 let alone 'rocket'. Especially when 'hot hatches' in the early 90's were laying down these 'times' with less bhp and sophistication or big wheels, decals, and spoilers. Having said; the car looks great, should deliver a great drive, and be relatively in-expensive to own. I guess that's enough these days.
        • 4 Years Ago
        With larger engines using more fuel and emitting more pollutants. Whether you like it or not, this is the new game and all of the automakers are playing by the new rules. More from less.

        But give it time. There was of a course a time when a 100 hp VW GTI was considered a 'hot hatch' and a Corvette with a 5.7 liter engine only made 205 hp. Remember your automotive history much? Give the technology time to progress, and we'll soon be at the point where a 1.4 liter turbo will be doing 250 hp in economy mode, getting 50+ mpg and spitting out less than a 100 g/km of CO2.
      • 4 Years Ago
      agree eleventy billion percent.
      • 4 Years Ago
      The 500 looks nice, but oh man, that Punto looks awesome.

      These would make some awesome Dodges for the small car segment.
      • 4 Years Ago
      The Abarth had better come with a real manual.
        • 4 Years Ago
        The wrong colour code for wiring! *facepalm*

        My fav is the Alfa Milano manual, which when identifying the source for squealing tires, goes through a list of the usual suspects such as tires, alignment, brakes, etc. It finally states that should the problem persist, that one should drive less enthusiastically.
        • 4 Years Ago
        Gemtrader:
        Why, do you have a problem with a .pdf file on a CD? LOL!!!!!!!!!!!!!!

        Har har har!

        Actually, the translated manuals for my Alfas makes for hilarious reading if not very clear on how to work on the car.
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