• Feb 22, 2010
2011 Kia Magentis sketch – Click above for high-res image gallery

Kia is all set to debut the latest version of its Magentis midsize sedan at the New York Auto Show in April. Not familiar with the Magentis? Actually, you likely are – the Magentis is known as the Optima here in the States. We just saw spy shots of the next-gen Magentis earlier this month, and the Korean automaker has now seen fit to tease the car with some sketches that "[embody] a bold, athletic and sporty visual energy," which, unsurprisingly, is not unlike the new Sonata from parent company Hyundai – though we're sure the Optima will get its own unique look courtesy of designer Peter Schreyer.

Kia also tells us that its next midsize machine will be longer, lower and wider than the current car with a significantly longer wheelbase that affords "considerably more space for both people and luggage." The 2011 Kia Optima will go on sale here in the U.S. this autumn while the European Magentis will hit the market in the spring of 2011. Check out the high-res teaser images below and hit the jump for the brief official press release.



[Source: Kia]
Show full PR text
WORLD DEBUT FOR NEXT KIA MAGENTIS AT NEW YORK

The next generation Kia Magentis will make its public world premiere at the New York International Auto Show on Friday 2 April 2010.

A fresh design from the ground up, Kia's all-new version of its popular mid-size saloon is completely transformed and embodies a bold, athletic and sporty visual energy.

Longer, lower and wider than the previous model, the new Magentis features a significantly longer wheelbase and will offer considerably more space for both people and luggage.

The new Magentis will go on sale in the USA and in non-European markets – where it is known as Optima - from autumn 2010, while sales in Europe are expected to begin in the Spring of 2011. No on-sale date for the UK has yet been announced – keep an eye on www.kia.co.uk for details in due course.

The world premiere of the next generation Magentis will take place at the Kia Stand on Level 1 of the 'Jacob Javits Center' located between 34-39 Streets on 11th Avenue in New York City.


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  • 39 Comments
      • 4 Years Ago
      Nothing special, but not horrible. Sidevents, though, are really played out.
        • 4 Years Ago
        The difference is that the sidevents are almost certainly not functional. It's just a visual cue that I think has run its course, and in this case doesn't work with the rest of the design.
        • 4 Years Ago
        Yep, like steering wheels, rearview mirrors etc. Oh the whining...... If this comes to fruition, this is yet another dagger in Toyota's back. I like this even better than the Sonata.
      • 4 Years Ago
      Not that we can really trust these sketches, but man. If this is Kia's take on the Sonata's coupe-ish styling, it could be a real looker. "Longer, lower, and wider" already make it sound promising.
        • 4 Years Ago
        @RowFive: I am familiar with idea of brand design language, tyvm, I just don't think this particular one has enough potential to keep 3 models interesting.
        • 4 Years Ago
        I am LOVING this. The sketches look dead sexy and the spy photos I've seen are gorgeous (especially since that reverse-sonata-chrome-strip-thing on the back made it to production).

        Whatever people say - headlights are stolen from blablabla... - this car has its OWN presence, and I see minuscule "thefts" from other cars other than other Kias/Hyundais. WOOT
        • 4 Years Ago
        To Yaroukh's point, the front fascia does resemble that on the new Sorento and Forte. But that was Schreyer's intention: to give a family appearance to the Kia lineup. I don't think that's a bad thing. BMW has taken the same tactic for years, and Ford as well to a lesser degree. It works. The downside is that it's an all-eggs-in-one-basket proposition. If your "family design" is attractive and well-proportioned on all models, it's a success. If not, it fails across the entire lineup.

        What I find more interesting is that-- while I feel they are original enough in their own right-- the Kias are taking more of a Honda slant, while the Hyundais look more related to Toyota designs. Likewise with the chassis/suspension setups. Not a bad strategy, IMO, though because I feel Toyota styling is heinous, I prefer the Kias.
        • 4 Years Ago
        Longer, lower and wider is exactly what you need to forget/ignore when looking at any concept sketches. And when you do what's left is the front fascia we've already seen two times - Sorento and Koup. (I like both of them, very much indeed, but two times is enough already.)
        We'll see...
        • 4 Years Ago
        Meh I meant I don't see any thefts...
      • 4 Years Ago
      There is nothing new under the sun. Face it, accept it, and then realize that good design is good design. If a car were required to look like nothing current or previous, before being built, Everybody would be driving all the same cars anyway.

      The sketches and the mule shots... the C-pillar is going to be the distinctiveness here, and I find it interesting that they are giving a 4 door a side window graphic somewhat similar to a Porsche 924/944. At least it is interesting, and Kia seems to be trying to pull it off well.

      At least they are working with style and not just shoving out boring product, like some other companies seem to do. There are worse companies to draw talent from than Audi.
      • 4 Years Ago
      Very Jaguar XF'ish! Amazing looking car none the less. I take it Audi's designer that KIA employed is doing his job well.
      • 4 Years Ago
      As bwzd7p2 noted, Autoblog still insisting that car frolicking in the snow's still the Optima?
      • 4 Years Ago
      OMG

      Side vents that are not functional !!!!!!!
      They look good, ad styling. Get over it if you don't like it.

      I dare anyone to go up to a beautiful woman and tell her the lip stick she is wearing is non-functional and does nothing for her.
      Then duck...
      • 4 Years Ago
      I really dont get where hyundai and kia are doing these day. I thought that Kia was supposed to be the more sporty looking car and hyundai be more classy can luxury car. But with the new Sonata and its cuv, its my guess that kia and hyundai both look pretty sporty to me. i guess its not a bad thing because its selling.
      • 4 Years Ago
      they should not have hired Peter Schreyer.... too much Audiness in its design.... he really cant pull off anything different can he?
      • 4 Years Ago
      Thank you for sharing
      • 4 Years Ago
      So is AB ready to admit now that the photos they first claimed were the Azera are in fact of the Azera?
        • 4 Years Ago
        are you saying what you are saying? O.o
        • 4 Years Ago
        Remember the pics they said were of the next Azera, then came out with another post claiming they were in fact the Optima?
        • 4 Years Ago
        i missed the Optima part, therefore your comment did not make much sense to me :)
      • 4 Years Ago
      Anyone using these concept SKETCHES to compare it to actually production cars is absolutely clueless to the realities of the automotive world.

      Yeah, these sketches look pretty darn nice, but Hyundai and Kia has historically had extremely optimistic renderings and sketches compared to what their production counterparts really look like. While I am sure that the next-gen Optima will look pretty nice, it's not going to look even remotely as cool as these sketches make it out to be.
        • 4 Years Ago
        which car company doesn't? every sketches like these are exaggerated. it's not just hyundai/kia.

        but if you look at the Equus, sonata, and tucson drawings it's much closer than you think. basically same elements without exaggeration.

        i can already see how the real world Optima would look like from this drawing.

      • 4 Years Ago
      Its a total ripoff of the Volkswagen CC, look, it has 4 wheels, head and tail lights, 4 doors, a sloping roofline and their both cars!

      /sarcasm

      This actually looks decent, headlights have a hint of the Volt.
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