- Feb 22, 2010
Fisker hires Lambesis as ad agency of record; we expect the sex will sell
Fisker Karma – Click above for high-res image gallery
We've already seen at least one TV ad from Fisker Automotive, a minute-long spot that aired in the Los Angeles area almost a year ago (watch it here). Fisker recently consolidated its operations in California (sorry, Michigan), a move the company said would allow "greater efficiency and speeds up development of our new plug-in hybrids." The latest sign that development is indeed moving forward is news that the plug-in vehicle start-up has hired the independent advertising agency Lambesis as its agency of record.
As you might know (we didn't), Lambesis is the force behind recent campaigns for SKYY Vodka, Grand Marnier and Dasani. If the company's clips are a sign of things to come, we expect we'll see leggy models draped over the Karma's already sexy curves in no time. Apart from advertisements, Lambesis will also redesign Fisker's corporate Web site, a project that should be done by this fall.
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[Source: Green Car Advisor, Automotive News – Sub. Req'd]