BMW and Audi can always be counted on for a good marketing fight. The two German luxury automakers first went kopf an kopf in European print ads, then on U.S. airwaves and next on our billboards. But after a bit of back and forth, the "good natured" ribbing appeared to have died down – at least for a while. We didn't receive an official notice in the mail stating that the ad battle between BMW and Audi was back on, but the post-jump commercial tells us everything we need to know.
Audi appears to be drawing first blood in round two of BMW v Audi, as the four-ringed automaker gives us a lesson on the dynamics of friendly competition. It appears Audi is very smitten with the fact that its vehicles won three straight Car and Driver comparisons against its German rival; smitten enough to spend bucks on a new 30-second spot to rekindle one of the more entertaining rivalries in the auto industry. We can hardly wait for BMW's response. Hit the jump to watch the video for yourself.