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Tesla Roadster in Switzerland – Click above for high-res image

Before the sad news of the plane crash yesterday, Tesla Motors had two announcement about positive happenings for the company: that CEO Elon Musk won the Automotive Executive of the Year Innovator Award and that one of Tesla's largest markets (on a per capita basis) is Switzerland, where the company is hosting an event for prospective customers and the media this weekend and the Geneva Motor Show is about to start. There are 30 customers driving Roadsters in Switzerland today and the most popular color is "radiant red," pictured above. Who knew a California car with English roots could be so patriotic in the Alpine country?

About the Innovator Award, Musk said in a statement that:
It demonstrates not only the influence that a relatively small startup can have on the global auto industry, but also the speed with which other car companies and suppliers are joining Tesla in the electric vehicle revolution.

[Source: Tesla]


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  • 21 Comments
      • 5 Years Ago
      The Boyprodigy1 comment about Elon not being an engineer is complete bs. I know several people at SpaceX and they say he is a phenomenal engineer. He has a physics degree, published his first software at age 12 (see wiki) after teaching himself and is the chief designer of the Falcon 1 (first private liquid fuel rocket to reach orbit), Falcon 9 and Dragon. Unless maybe you think the real chief engineer is hiding somewhere??
      • 5 Years Ago
      Very interesting, the company with no patent nor invention won the award.
        • 5 Months Ago
        http://www.teslamotorsclub.com/technical-discussion/899-tesla-patents.html
        lists some Tesla patents. Try using Google next time.

        Here are two true statements about Elon Musk and Tesla Motors.

        1. All he's done is put a bunch of batteries in an overpriced Lotus Elise that has sold in small numbers to rich people.

        2. Tesla developed controllers for a) recharging/generating/motor control and b) electrical/thermal management of thousands of consumer laptop batteries, put them in the cheapest car with an all carbon-fiber body panels you can buy, and has produced and sold more of the resulting high-performance sports car than any other highway-legal electric vehicle, while planning an even more ambitious follow-on sedan.

        I understand why critics say #1, but I think #2 is more revealing. Congratulations to Mr. Musk.
        • 5 Months Ago
        Some companies patent, others produce... well done Mr. Musk!
      • 5 Years Ago
      With a per capita income of about $60,000 (3x that of the US), the Swiss are certainly the people to afford a Tesla.


      Congrats to Mr. Musk on the award.
        • 5 Years Ago
        The average income in America is roughly $44389 ( http://en.wikipedia.org/wiki/Household_income_in_the_United_States ) , but gasoline is too cheap and a $130,000 car just isn't in the budget of most Americans.
        • 5 Months Ago
        The way Switzerland is run is the way other countries should aspire to....oh but wait...Americans would have a fit with this because it's "social."

        • 5 Years Ago
        Average != per capita...
        • 5 Months Ago
        If Switzerland loses its banking secrecy then that's bound to change drastically..... Barack Obama and the German chancellor are hard at work to get to the money their citizens are hiding there.
        • 5 Years Ago
        The Swiss are well educated competent and wealthy. Even small farms are well cared for and prosperous. The cost of living is high, but they can afford it.
        • 5 Years Ago
        In a country where urban charging stations are becoming the norm ,
        solar panels are being fitted in all situations including along the tops
        of the crash barriers on motorways , not to mention the abundant
        electricity from hydro-power electric cars make a lot of sense.

        Buy the way the car in the picture is on German plates !

        Well done Mr Musk !
      • 5 Years Ago
      Well deserved.
      Though I have to say Tesla Motors isn't his most visionary project, that'd be SpaceX.
      Yep, his side business is building rockets ;)
      • 5 Years Ago
      Congratulations Mr. Musk!

      Please continue the innovative and marketable work you're doing.

      I want a Model S.

      • 5 Years Ago

      To all the cheerleaders,
      As far as anyone can tell, the “Mr”….biggest asset it is an extraordinary, out-of-this-world ability to take advantage of different people creativity and ingenuity and claim for him self what belongs to others. For a “bunch” of companies you mean two plus Tesla. As the others, the one where he made a substantial amount of money was not his creation or idea, whatever the “cheerleaders” told you. But don’t take my (or the cheerleaders for that matter) word for it, research and keep an open mind (if you can, or if you are a superior been like the Swiss). And by the way tell your friends that to make stupid statements about other people’s country one should at least visit it once.
        • 5 Months Ago
        I have lots of great ideas as an engineer and designer. But they don't mean anything without VC's like Musk to turn them into reality. My best idea so far .... get rid of the stupid caps lock key and move it somewhere that YOU DON'T INADVERTENTLY HIT EVERY TIME YOU TYPE. How often do you actually need to use caps lock? Once a week?
        • 5 Months Ago
        Actually you have completely misconceived the way most of us view Elon Musk. I for one KNOW that he isn't and engineer or inventor. He's just a venture capitalist with balls the size of SUVs. So no, they probably weren't his original idea, but he did see that they had potential and put forward the initial capital investment to make them happen. So you probably shouldn't trash talk the guy. He may not have had all of the ideas, but he certainly made them happen.
      • 5 Years Ago
      Look at that roadster all rough.
      • 5 Years Ago
      I think that Musk has already won his place in automotive history. If he can deliver the Model S and generate sales comparable to Jaguar or Land Rover (boutique luxury vehicles), he will be the Steve Jobs of the auto industry.

      It will be interesting to see what future historian write about Honda and Toyota's anti-EV position...
        • 5 Months Ago
        Difference between steve jobs and elon musk: Elon makes useful products.
      • 5 Years Ago
      Right on.

      Even if Tesla crashes and burns, they showed the world that a real EV car can be made available to the general public!

      Kudos to them for having the balls and means to do it.

      Next mission: make the company profitable... lol ;)
      • 5 Years Ago
      Tesla isn't Musk's only venture...........he started a bunch of companies, the first 2 of which he sold for a staggering 1.8 billion dollars just a few years after launch.

      Musk has a fantastic track record, and I applaud his involvement in cleantech and renewable energy (www.solarcity.com)
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