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2010 Chrysler Sebring – Click above for high-res image gallery

New products seem to be a scarce commodity at Chrysler, but a recent raft of reports emanating from Auburn Hills and, perhaps more importantly Turin, Italy, shows that storm clouds are gathering near The Pentastar's new product desert.

Chrysler brass recently gave members of the Economic Club of Chicago luncheon a sneak peak at the new Chrysler 300 and Dodge Charger, along with information about the arrival of the Fiat 500 by the end of 2010. Now the Detroit Free Press reports that Fiat/Chrysler CEO Sergio Marchionne is talking major refresh for the Dodge Avenger and the Chrysler Sebring by the end of the year. And that's not all.

The Freep quotes Chrysler's multi-tasking CEO as saying that the Avenger/Sebring architecture has been torn apart and "You'll see a completely different animal. We're having a discussion about what name this animal should have. The jury is still out." The report goes on to say that it will be the Sebring that receives the name change, which makes sense considering the fact that Avenger sales have held up considerably (and relatively) better than the Sebring since both vehicles launched. Chrysler claims that the goal is to make changes where midsize customers will notice.

Stephanie Brinley at AutoPacific Group in Troy reportedly told the Free Press that Chrysler is somewhat limited in what it can accomplish with a refresh, but changes to ride and handling could be significant – and there's plenty of room for improvement. Another positive change could come under the hood of both vehicles, as Chrysler is working with Fiat on new engine technology, including the Italian automaker's Multiair tech, which may or may not find its way into the downtrodden sedans.

We have no idea if changing the name of the Sebring will wash away all the pain inflicted by a truly bad sedan, but we're thinking that at this point no changes could hurt more than the status quo. We're hoping the refresh is thorough enough to get us interested in The Pentastar's midsize offerings, but we're going to have to take a Missouri-style "show me" stance before believing it.

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    • 1 Second Ago
      • 5 Years Ago
      Give both versions a classic name from the brand's past, give the design team a name and image to live up to, don't give it some new no-name or alphabet soup combo.

      300, Charger, Challenger, Wrangler, all conjure up images of what those vehicles should be and should look like.

      Use this opportunity to do the same and produce something special.
      • 5 Years Ago
      Chrysler needs to be a luxury marque like Lexus & Toyota. No cloth but all leather seats and stop with warmed over Dodge cars. Even getting to the Lincoln & Ford level would be good for Chrysler. The 300C is a good start.
      • 5 Years Ago
      Chrysler should drop itself too while they are at it....what a waste of time.
        • 5 Years Ago
        Right, we'd all benefit with less choice in automobiles.

        No doubt Toyota and Honda would instantly step up to the plate and start selling RWD coupes and sedans to replace the Charger, Challenger, 300C, etc.
      • 5 Years Ago
      Great example of how not to build a car, Chrysler employees should be given Sonata and required to drive so that they understand how far behind they are in mid size car segment.
      • 5 Years Ago
      the sedan has too short of a trunk, thats one reason it looks so bad. the convertible actually adds 3.2 inches, which according to the chrysler site has 13.1 cubic feet vs. the sedas 13.6
      • 5 Years Ago
      Smart choice to drop Sebring, the name is a renter car classic

      i would guess to look most likely for more numbers...Like the 200c or something to that effect.
        • 5 Years Ago
        IMO they should hold the 200 name for the all new platform that will arrive in 2013. For the refresh they can dust off an older, less damaged, Chrysler name like LeBaron or even Cirrus.
      • 5 Years Ago
      I could go for any of the following names:


      Sebring needs to be retired. The cars haven't done the racing circuit of the same name any justice.
      • 5 Years Ago
      "Vo-lah-ray! Vo-oh-oh-oh..."

      /sergio franchi
      • 5 Years Ago
      Drop the name Chrysler all together that will fix it.
      • 5 Years Ago
      That's the only type of "refresh"t his car deserves...cancellation.
      • 5 Years Ago
      I would change the 'Sebring' name to.....

      'Newport Royale Imperial Custom Brougham SEL Sport'.

      • 5 Years Ago
      I had a 1963 Valiant (company car that I chose).
      That Valiant was an excellent car.
      Had a '68 Dodge Charger, too; also among the best at that time.
      Too bad Chrysler went down the dumper except for vans and trucks.
      Best to replace current crap with rebranded Fiats and Alfas now.
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