• Feb 17, 2010
Buick Velite Concept – Click above for high-res image gallery

The Buick lineup was all but dead just a couple years ago, but the past year has been a bit of a boon for the struggling marquee. In the second half of 2009, General Motors added the LaCrosse to the Buick lineup, and for the most part early returns have been positive. The Buick lineup gets even more interesting in the next couple months as the 2011 Regal enters the product mix. There are also reportedly plans for a crossover that slots under the Enclave and a Cruze-sized sedan in the next 12 months as well. But what's missing? John Cafaro, director of design for Buick and Chevrolet, thinks the Tri-Shield could use some more products to signify the brands new youthful image, and a coupe may be just what the doctor director ordered.

In an interview with Automotive News, Cafaro reportedly described his role in the recreation of Buick as "being a zealot for getting Buick more youthful, more spirited and probing ideas for coupes, more expressive vehicles." Cafaro also insists that Buick needs more products to be competitive, even with the upcoming small sedan and crossover.

We're wondering from where Buick could get a coupe in the General's current product portfolio, and we have come up with a good option: a rear-wheel-drive drive coupe based off of the Chevrolet Camaro platform. Probably wishful thinking, right? But at the very least adding another vehicle to the Zeta platform would likely go a long way toward paying for tooling and keeping the line in Oshawa busy. Hopefully we'll find out in the next 12 to 18 months.



[Source: Automotive News – sub. req.]


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    • 1 Second Ago
  • 85 Comments
      • 4 Years Ago
      Here's what we want at rivperformance.com -

      New RIVIERA, with GS or GN performance option package.

      Build it off the same platform as the Camaro, whether it's the current platform or the alpha platform. Tapping into the aftermarket for the Regal GS and Gran Prix GTP has worked wonders for us. Tapping into the Camaro aftermarket will be even better (though we can do that to a small extent with the 8th gen Riv too).

      There's a photochop of the Chinese Riv concept with a boattail instead of the hatchback (no hatchback please!). This is how the new Riv should look.

      We're split on whether the high end motor should be a TT 6, or a new 455 V8. If it's easier to share a high end V8 with the Camaro, that's fine with me.
      • 4 Years Ago
      The ragtop sketch looks like it was solstice based, which probably wouldn,t be a bad idea if the trunk space was amended in the process.
      • 4 Years Ago
      Please...this HAS to be a hint for an upcoming Opel Coupe. There wasn't any big coupe since the calibra which died in 1996.
        • 4 Years Ago
        I just figured Lutz was behind it trying to revive the Solstice or Sky as a Buick.
      • 4 Years Ago
      Bring back the Kappa platform!
      • 4 Years Ago
      Step 1.) DUMP,STOP wasting money on useless endorsements,esp Cheater Woods . Focus on promoting the strengthens of their cars etc (this they seem to have been doing very well recently, the new Lacrosse and am sure they will do the same with the new Regal.

      Step 2.) Keep the SUV (Enclave),it's a money maker.

      Step 3.) I think Buick should keep their forever loyal buyers/drivers ,but also have new offering to drew in those MUCH YOUNGER/more Youthful (depends on what Buick defines as youthful, i would Assume under 40 years of ages i might be wrong considering the average Buick driver/buyer is in their 60s (very loyal base). Esp people in their 30s-40s,since they have the more money to spend compared to the under 30s.

      Anyhow they need a cruiser large med-size RWD/AWD (ala Chrysler 300C),lets say they bring a new version of the Wildcat (with a name like that,its already a seller),semi-luxury but semi sporty (MORE sporty than the LaCrosse and Regal),has to be Rear wheel driver,doesn't have to be space age but its need the goods (ie handling,quality build like the new LaCrosse). Should be able to fit 22in wheels lol.

      A affordable sporty series, ala Mazda-3 meets Mitsu EVO meet Ford Focus RS meets BMW 335I . Must be be tunable,engine,good chassis,light weight ( there a massive amount of money to be made in the aftermarket industry). Light weight model,forget about all the

      Then again maybe what i want is Pontiac,since Pontiac was once about afforable performance cars . Like Hackman said " I don't believe it is necessary for Buick to attract serious twenty something buyers. What Buick needs is to have an aspirational image such that twenty somethings *want* to buy a Buick even if they cannot afford one."

      • 4 Years Ago
      Want the youth market? Don't call it a Buick.
      • 4 Years Ago
      Crossing out "doctor" from the "...just what the doctor ordered..." line was brilliant, given that Buick's positioning in the 50s and 60s was as "the doctor's car"... a clear change from the direction Cafaro's looking into.
      • 4 Years Ago
      I was sorry to see Oldsmobile and now Pontiac discontinued but it's nice that GM is bulking up the Buick line-up again. A sport/luxury coupe/convertible (perhaps reviving the "Riviera" nameplate) would be a nice addition. A premium luxury sedan ("Electra"?) would be another welcome addition and hopefully they will move forward with plans for a sports version of the Regal (GS).
      • 4 Years Ago
      How about an elongated Kappa based car? They still own all that mess and people loved the Kappa cars.
      • 4 Years Ago
      This one should be a no-brainer for GM. Take the Regal, leave Opel's 325hp V6 Turbo in it, and eliminate two doors, call it a Grand National.
      • 4 Years Ago
      satrurn skye reborn as buick ?
      • 4 Years Ago
      Quote" ""
      The Buick lineup was all but dead just a couple years ago, ""




      No, that's complete B.S., Buick was matching the sales numbers for brands like Acura, Infinity, Subaru, Scion, and etc. a few years ago, as they do today in many cases.

      Get past your "If it's D3 it must suck" mindset.
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