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2011 Hyundai Sonata SE – Click above for high-res image gallery

When we got our first in-person look at the 2011 Hyundai Sonata at the Los Angeles Auto Show, we were pretty impressed with what we saw. The Korean automaker delivered on expressive design for its all-important midsize offering while promising a potent 198 horsepower, 2.4-liter four-cylinder engine with a class-leading 35 miles per gallon highway. But the promises didn't end there. Hyundai also mentioned that it would utilize a turbocharged and direct-injected four in place of a V6 offering, and a hybrid version of the Sonata that utilizes technologically advanced lithium polymer batteries. But we haven't heard much about the turbo or hybrid models post-LA, until now.

Product Planning head Scott Margason reportedly popped onto Hyundai's official twitter page to inform us that the 2011 Sonata Turbo and Hybrid would make their grand entrance at the 2010 New York Auto Show. With three distinct variants of the Sonata and a price of entry under $20,000, Hyundai could stand to gain quite a bit of street cred (and market share) in the hyper-competitive midsize segment. We can't wait for details on specs, but with the media days at the New York show scheduled to start March 31, we reckon we'll know soon enough.



[Source: Twitter]


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  • 67 Comments
      • 5 Years Ago
      Who would've thought I'd ever like any Hyundai car as muchas I like the new Sonata... It's just such an impressive design

      I just saw that car in the streets a few hours ago, I really really wish it was bigger though, the size doesn't do justice to such an attention-seeking style!
      • 5 Years Ago
      I'll be relatively kind in my review of the vehicle from the photo, until I can actually see one in person. The deep teardrop lights and side creases just don't do anything for the overall design, in my opinion. I do like the wheels thought, which give the car a sportier appearance. Mileage figures look good with a strong base motor, as well as the initial pricing. Hyundai has been on a sales roll, which I am sure will continue, especially with Toyota stumbling. By pricing their product under the Japanese, they will continue to build a strong base here in the US.
      • 5 Years Ago
      Unleash ghost bloggers!!
        • 5 Years Ago
        I LOLed at your comment.

        Anyways, for those logically challenged, it doesn't take much to sniff out these many many ghost posters. Just take a look at their posting histories and you'll quickly see the patterns of their comment posting; promoting products from certain brands/countries on related threads while excessively bashing products from their competitors.

        I mean really, does it get anymore obvious?
        • 5 Years Ago
        @Altima guy:
        Sorry mate, but I think you underestimate the influence of such a way of marketing.
        You're right about only a small percent of visitors here are on the market for buying a car, but, what's quite obvious, they're car enthusiasts of some sort. Therefore when their average friend/family member wants to buy a car, he comes for an advice to our enthusiast.
        I'm not saying this is as effective as a spot on the tv, but considering how small the costs are, it really works great.
        Funny thing about you is that you claim that Hyundai's too big and rich to care about ghost blogging/posting, or however you like it, but you seem to believe that McG is a Toyota ghost, oh well...
        Anyways, cheers to you and your coming-to-a-complete-stop Hyundai i'm off to get some sleep.
        • 5 Years Ago
        @dr.pro
        wow, at least i had some respect for you for standing up for urself but that last one was just low man. Have you ever heard the saying "If you dont have anything good to day, dont say it"
        • 5 Years Ago
        @49w5
        good research. Really enjoy reading those.



        I will not drive my hyundai else where, i will park it right here because at least my hyundai can come to a complete stop. (sorry for that, its just a joke.. nothing more)
        Also Ghost blogging is when a writer is of the blog is getting paid not the commentor. Also Ghost blogging is for small companies that cannot send millions on commercials and advertisements to get their service or product noticed, so they get a will know blogger to post a good thing about their product, nothing to do with comments. And im pretty sure if Hyundai has money and resources to have air time on Super Bowl, im pretty sure they dont care about a blogging site that many times is filled with non-potential customers. So just b/c someone is saying something good about a company, it does not mean that person is a ghost commentor, it just means that they are showing their respect for a certain company they like. please grow up and get some fresh air....
        • 5 Years Ago
        Yeah I notice the pattern here:

        When someone says good thing about Japanese Brands = Of course! Japanese Cars are invincible! Those recalls are totally cause US government is jealous and it's a huge conspiracy!

        When someone says good thing about American or Korean Brands = Oh my god you stupid ghost blogger (commenter)!!! American or Korean brands are worthless! Nobody cares about them and they should shoot themselves in the head!

        I have favorable view of Ford, Hyundai, Infiniti, I believe these brands stand out for something/s that I like, because I personally had good experience with them: I will have a pattern of saying good things about them when there's a positive post in the websites or in RL or anywhere else. Am I a ghostblogger (or ghost-commenter) too? If I am, please tell me where I can receive my proper payment. Extra cash is always, always nice ;) Maybe it will even help me to get that BMW 335d that I am currently saving up for.
        • 5 Years Ago
        Dr.Pro

        Glad someone else has been paying attention.

        Just waiting for MondayMorning to show some Hyundai love right about now. Maybe he's too busy moderating that GenCoupe.com fanboi site.

        Jessica, if you're really serious about it, I can point you in the right direction. Marketing firms are hiring right now (not specifically automotive related) Just scan your local Craigslist and you'd be surprised at what's out there (if you live in a major metro area)
        • 5 Years Ago

        McG(=Luis)'s comment
        http://www.autoblog.com/profile/3533779/

        Feb 17th 2010 1:02PM
        "Okay, you all win. You're all absolutely right. Keep drinking the Korean Kool aid"

        Jan 21st 2010 2:58PM
        "the Lexus is really getting to be known for quality and reliability "


        Jan 19th 2010 3:38PM "Toyota is becoming irrelevant in the automotive world"
        That's probably the most asinine thing I've read on AB today.
        ------------------------------------------

        Like theedude said, "Just take a look at their posting histories and you'll quickly see the patterns of their comment posting; promoting products from certain brands/countries on related threads while excessively bashing products from their competitors."
        • 5 Years Ago
        Please, marketing is the most important thing for Korean brands now and believe me unofficial internet marketing is getting more and more popular and it's relatively cheap, so please go drive your hyundai somewhere else.
        • 5 Years Ago
        @dr. Pro
        lol i never said anything about anyone being a ghost blogger.. lol read my comments before commenting please. and yes please take all ur accounts and put them to sleep while ur going to sleep.
        • 5 Years Ago
        49W5

        Did I mention how nice it is to have you back?

        • 5 Years Ago
        theedude said: "Anyways, for those logically challenged, it doesn't take much to sniff out these many many ghost posters. Just take a look at their posting histories and you'll quickly see the patterns of their comment posting"

        So I took your advice and I looked at McG's recent posting history and the ENTIRE FIRST PAGE is full of him bashing Hyundai/Kia. Go look for yourself before he changes it. So who's paying him off? He DID say he worked in marketing...
        • 5 Years Ago
        MondayMorning! So nice to see you back too!

        Wow, you've been here a whole 24 hours (signed up yesterday) Sorry about the snipe at your precious Hyundai, I was really trying to get a rise out of 49W5 (he's been here a week) and a few others.

        Anyway, it's happy hour so I'll see you all tomorrow.
        • 5 Years Ago
        do you even know what Ghost blogging is??? it has nothing to do with people that comment, its all about the blog... Learn your facts and stop embarrassing yourself. And im pretty sure companies like Hyundai/kia has better ways to spend their money than to pay people to say good things about their company.
        P.S IF there is such a job, please let me know where i can apply, i need some quick cash and im ready to bash or exaggerate as much as they want me to. lol
        • 5 Years Ago

        This is quite interesting.

        I NEVER, even my familty, NEVER relation with hyundai. (If I am a hyundai employee, I

        really happy about it.)
        Of course, i am NOT a ghostblogger of them as McG(toyota ghostblogger) saying.

        McG have a quite similar mentality with NA,ZI fas,cism. (I feel like he is a ethnic

        japanese)
        "If you like Hyundai, You are ghostblogger of them. You are enemy of us"
        He try to BLOCK all of good comments to H/K at autoblog.

        I think administrator of Autoblog should decide to block McG.
        • 5 Years Ago
        Dr.Pro : "Hyundai i'm off to get some sleep."
        Feb 17th 2010 "8:05PM"
        http://www.autoblog.com/profile/3392840/


        McG : "it's happy hour so I'll see you all tomorrow."
        Feb 17th 2010 "8:02PM"
        http://www.autoblog.com/profile/3533779/


        ---------------------------------
        Go to sleep at the 'same time'.
        McG = Dr.Pro

        • 5 Years Ago
        Good morning dimwits! (49W5 and MondayMorning) So funny that I kept you up all night, I bet you went through all my posts since last year...you really like quoting me and I'm flattered that you took time out of your day to read my nonsense.

        Here's what you want to know:

        Yes, I've got a marketing firm, yes an automaker is a client (European BTW, an NDA forbids me from disclosing anything else --sorry) It's very early stage, just a consulting gig since they mostly use high dollar monster firms and we're just a boutique company specializing in niche marketing. Just researching what's out there and honestly this sandbox isn't the right fit. They're doing a lot of the right things with behavioural and social media marketing but a lot of their marketing funds are being wasted on some unnecessary areas which could potentially damage their reputation long term (i.e. the wild wild west known as open forums)

        Zzzzzzz, I know, boring stuff but it's a living. It's been slow at the office the last couple of days and it's nothing personal, it's just fun to push people's buttons.

        Just so you know, happy hour means after work drinks. Not bedtime.

        I'm in SoCal, PST. This is an AOL site which is on the East coast (EST) the time stamp is the same wherever you are, get it now? I have no idea and really don't care where everyone is.

        Also, believe what you want, there is only one McG (like Highlander, there can be only ONE!)

        • 5 Years Ago
        @49W5:
        At first the didn't pay me much, really, but after i managed to trick them into beliving i'm 3 different person it has improved. But now that u've ruined my mascarade, ill get fired:(
        Guess ill have to become a Hyundai boy now.

        So there are no ghost bloggers, Hyundai products speaks for themselves, no need for marketing.
        Sonata isn't a CLS rip-off, just a friendly pointer from Hyundai designers to Germans, showing how their coupe really should've looked like.
        And yes, pictures really don't show the attractiveness of the front of the car, propably the camera used to take those pictures was japanese (bastards!)
        Now, mr. Hyundai can I have a Job please?
        • 5 Years Ago
        Interesting admission from McG:

        http://www.autoblog.com/2010/02/09/video-unlikely-drag-race-5-349-hyundai-sonata-vs-toyota-cam/

        "It's a marketing strategy that companies are using to sway public opinion by infiltrating niche areas online and many people are unaware of it. An automaker is a client of mine and uses ghostbloggers all over the place. That's actually one of the reasons I sometimes monitor the "chatter" on this site."


        So this guy says he owns a marketing company, and he admits to taking money from an automaker, but he comes on this site accusing others of being ghost bloggers? Puh-leeze!! What a hypocrite.

        McG, in the interest of full disclosure, can you name the automaker you work for? There's a pretty big conflict of interest when you are being paid by an automaker and commenting on this site. I'm guessing you work for Toyota based on your previous comments.

        I can't believe this guy ACTUALLY ADMITTED TAKING MONEY from an automaker for marketing. Combine that with his constant trashing of Hyundai/Kia and nonstop praise of Toyota on this blog and the picture becomes clear.

        • 5 Years Ago
        @McG
        do you food about urslef by bashing others with sly comments like that. Are you a child, talking about other people's mom? If you have a good point say it nicely with facts not with comments like that. That is just horrible and just lost all respect for you man.
        • 5 Years Ago
        49W5

        You think I'm ethnic Japanese? With a name like McG? Really?

        So how was your first week here? (since you changed your screename on 2/10/10) Fun stuff huh?
        • 5 Years Ago
        by the way, Luis(=McG).
        please stop disrupting at every single hyundai/kia articles.
        • 5 Years Ago
        @49w5
        im starting to believe that Dr.pro has many accounts, b/c they are always separate of each other. They seem to have exactly the same way of thinking and writing style. lol maybe he is feeling the heat right about now and making another account....lol
        • 5 Years Ago
        I'm not trying to take sides by any means, but judging from your posting history 49W5, I probably wouldn't be throwing around accusations of being ghost posting/blogging, whatever it's called.

        Anyways, I've noticed an equal number of ghost posters from Toyota and Hyundai/Kia, all of them really, truly equally annoying and apparently ignorant. The racist remarks against each other and others from both Toyota and Hyundai ghostbloggers doesn't help either, just makes you guys look even more stupid.

        You ghost posters/bloggers have really just ruined the commenting section of AB especially since the AB staff doesn't do squat to regulate against these spammers pretending to be readers. Obviously their options for doing so are limited, but like I said earlier it really isn't too difficult to sniff these guys out.

        I just have to say though, that as a consumer I really would not want to find out that my money goes into funding lowball marketing tactics like this.
      • 5 Years Ago
      Hyundai's turnaround is amazing.
      • 5 Years Ago
      I'm hoping it looks better in person, because there will be a good number of these on the road. After the Accord and Legacy, I'd seriously consider this. My only gripe so far is that silly driver outline in the middle of the dash to control airflow direction. I was ok with just buttons and dials thank you.
        • 5 Years Ago
        Gee, I wonder what actually looks more like the CLS - the Sonata or the CC? (Particularly, the greenhouse and C-pillar.)
        • 5 Years Ago
        It does, i saw one with manufacturers plates, its a CLS knockoff for sure...very attractive, only fault I saw was a WAY over the top and Fussy front grill...its as bad as the venzas...
        • 5 Years Ago
        I wouldn't have an issue with the mode selector if you could just push the part of the body you wanted the airflow to go to. But from pushing it, it seems it's a scroll-type affair (you push until the arrows to the left of it show the airflow you want). Since that's the case, I'd rather just have a knob or different buttons for the different modes.
      • 5 Years Ago
      McG said: "If I was really a ghostblogger I wouldn't be telling you to go fock yourself (yes I misspelled that in case your Engrish transration tool didn't catch it)"

      I'm pretty sure bypassing the language filter is a bannable offense.
      • 5 Years Ago
      I've read an article somewhere that the turbo engine is expected to get somewhere around 245-255hp. I was hoping more like 270hp but it may not want to eat up Azera sales completely -- and its 3.8L only goes up to 283hp, so I guess that's a fair assessment.
      Carlos
      • 5 Years Ago
      Are there any journal reviews of this car out yet? I'd really like to know dynamically this car compares to others in its class.
        • 5 Years Ago
        @Carlos
        Carlos, the official press reveal event is tomorrow. Judging from what Consumer Reports says, the embargo for reviews ends the 22nd. So expect professional reviews to start on Monday.
        • 5 Years Ago
        @Carlos
        Seriously?

        This entire class of car dynamically sucks and the few times (prev gen Mazda 6) a manufacturer has been bold enough to push that a little bit the marketplace shot them down as twitchy and harshriding.

        It'll drive like a Camcord. Exactly the way it's supposed to.
        • 5 Years Ago
        @Carlos
        Sorry, Carlos, you won't find REAL car facts here, but rather the juvenile bickerings of apparent teenagers.
        • 5 Years Ago
        @Carlos
        @Dan
        Then again, Honda and Toyota have never used the Volkswagen CC and the Mercedes CLS for design inspiration... I'm holding out to see what they come up with.
      • 5 Years Ago
      I am very interested in seeing the turbo become more common in the mainstream midsize car market. Not that I'm tired of smooth V6s, but this and the Regal are both intriguing. Nothing better then to brighten up an otherwise vanilla midsize car with a few boltons to accentuate a turbo, like some hard intercooler piping and an open filter perhaps.
        • 5 Years Ago
        if this is a 2.4 di turbo it should make 300+ hp

        the performance could be significant
        • 5 Years Ago
        The turbo is said to be a 2.0L so I wouldn't be counting on 300 hp.
        • 5 Years Ago
        @Paul
        I understand DI and turbos are old tech, but so is just about everything else associated with internal combustion engines. We are just finding new and better ways to refine and put them to use. What would you suggest as being fresh?
        • 5 Years Ago
        @naggs - and could force VW into putting the Golf R's 265ish hp powerplant into the passat cc... or better yet, 2.5T @ 335hp.

        bwaahahahahaha. jk. vw would never do that. all the more reason for hyundai to offer greater power in a similar package.
        • 5 Years Ago
        DI and turbo, non-futuristic wave of the future.

        That said, would love to see both in a V6...
        • 5 Years Ago
        I think what's really exciting is how easy it is to get more power out of turbo engines in this day and age of ECU flashes ;)
        • 5 Years Ago
        a 2.0 shared across their whole range would make more sense but one can hope

        imagine a big bore built turbo 4 in a gen coupe
      • 5 Years Ago
      Thats one of the WORST front end I've ever seen in a long time....
        • 5 Years Ago
        what ?



        I'm being serious....how big are those headlights ??? They stretch as far from the middle of the hood to the freaking grill....

        The car looks like its pissed off. No way in hell is this a smooth and elegant design.
        • 5 Years Ago
        toyota ghost blogger alert.
        • 5 Years Ago
        49W5,

        Not everyone is another Luis. No one should be accusing anyone of such for merely stating their opinion about style. There's no right or wrong about style. It's just what he thinks and is neither right nor wrong. It's not really comparable to claiming no one is passionate about a Hyundai or other such drivel.
      • 5 Years Ago
      Hyundai and Kia styling often seems to be heavily influenced (practically copied from) existing products, for better or worse. It's almost as if they "PhotoShop" two or three competitor's cars together to create their own "new" design.
        • 5 Years Ago
        No that would be Honda/Acura.
        • 5 Years Ago
        I hope you're a car design major CarZ... because there are designers working at Hyundai/Kia and the head designer at Kia is Peter Schreyer(ex-Audi designer:designed previous Audi TT). If you're just judging from the exterior looks, inspiration and copying are two different things... and I'd be very sure before I accuse anyone of copying.

        I haven't gotten formal education in the field of auto-design but I think Hyundai's doing a lot of things right. Some of them are very risky and different(i.e. Hyundai Genesis Coupe or Kia Soul) and some are safer(current Hyundai Elantra) but I won't accuse them of copying unless I'm sure they did. It's just not fair to the designers who put in those hours on the drawing board, working with clay models, and computer programs, etc...
        • 5 Years Ago
        CarZ....

        Could please instruct us why many cars are exact 'COPY' of the other? Could you put up some photos with analogy explaining in detail??

        Btw... did God copy himself when he created us humans? Many of us look alike....
      • 5 Years Ago
      cannot wait to see this on the roads, many hyundai cars look better in person than on picture. Hyundais, from the original Genesis, looked good in pictures but now my family owns one.... lol so cant wait to see this on the road!
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