• Feb 16, 2010

Lotus Evora "Naomi for Haiti" edition – Click above for high-res image gallery

If there's a silver lining to the clouds hovering over a natural disaster zone, it's that people come together when they're needed. And they've been coming from near and far to help the people of Haiti in that nation's darkest hour. Now, following such examples set by Chrysler with their celeb-signed 300C and General Motors with their special-edition Corvette Z06, Lotus has announced a benefit initiative of their own.

Teaming up with British supermodel extraordinaire Naomi Campbell, Lotus has put together eight specially made examples of its latest Evora sportscar to benefit the relief efforts in Haiti. Called the "Naomi for Haiti" edition, each features a special paint scheme bearing the Haitian flag, a unique interior treatment and comes packed with all the options.

The first example will be auctioned off during London Fashion Week, with the seven remaining examples up for grabs on a dedicated website. Winners will be announced at the upcoming Geneva Motor Show, but you can find out more in the press release after the jump and view the images in our gallery below.



[Source: Lotus]
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PRESS RELEASE

Supermodel Naomi Campbell and sports car manufacturer Lotus Cars join forces for Haiti

In response to the horrific natural disaster that has crippled the nation of Haiti, Naomi Campbell together with Lotus Cars will be auctioning eight special edition "Naomi for Haiti" Lotus Evora sports cars, with the proceeds from the auction going to help the relief effort in Haiti.

The Lotus Evora is a very desirable, multi-award winning, high performance, mid-engined sports car that presents a fantastic piece of design to bid on. The "Naomi for Haiti" Evora sports car has been specially designed by Lotus Design Director Donato Coco and reflects Naomi's design direction. The bespoke styling combines the flag of Haiti with a dramatic colour scheme and the cars include a full range of options, meaning these cars will all become desirable collectors items.

The "Naomi for Haiti" Evoras will be auctioned at Naomi Campbell's Fashion for Relief TM charity fashion show on the 18th of February at the London Fashion Week venue at Somerset House. The remaining "Naomi for Haiti" Evoras will be entered into an auction run on the "Naomi for Haiti" website www.naomiforhaiti.com and bidding will commence at 0800 GMT on the 19th of February and will end at 1200 noon GMT on 28th of February 2010.

The grand total raised for the charity and the highest bidders will be announced by Naomi Campbell at the Geneva Motorshow on the 2nd of March. There will also be a link to the "Naomi for Haiti" website from the Lotus Cars website http://www.grouplotus.com/cars/home.html.

The Fashion For Relief TM event has selected to support the White Ribbon Alliance as it campaigns for the health needs and rights of women and girls around the world, especially supporting its partners in Haiti at this time to rebuild the healthcare system for mothers and babies.

Naomi Campbell says, "I am deeply saddened by the recent tragedy in Haiti. So many have been killed and severely affected by the earthquake - women and children in particular are most vulnerable in disasters. Fashion is universal, personal and touches everyone. I am delighted that Lotus Cars is supporting my Fashion for Relief TM charity and I am sure with such generous help we will raise crucial funds to help save the lives of women and children."

Dany Bahar, CEO of Group Lotus Plc, stated, "It is a very admirable cause and we are proud to be supporting Naomi Campbell with her Fashion For Relief TM event in aid of the women and children affected by the terrible disaster in Haiti. The whole of Lotus is supporting this very deserving charity, with many working in their own time in order to raise money for the women and children affected by the earthquake in Haiti."

The Red Cross has said that the earthquake in Haiti has affected approximately 3 million people and it is reported that upwards of 200,000 people have died in the disaster. The magnitude of the earthquake combined with the local geography and house building techniques has exacerbated the destruction.


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    • 1 Second Ago
  • 28 Comments
      • 4 Years Ago
      1.Does Noami Campbell have Haitian family?
      2.The Evora looks nice with gold exhaust tips.
        • 4 Years Ago
        it looks beyond nice in any color combo. i spent a good 15 minutes just admiring lotus' work with that rear engine cover and all the subtle intakes.
      • 4 Years Ago
      Yaroukh Calm down whitey
      • 4 Years Ago
      At least it is for a good cause.
      • 4 Years Ago
      Just another excuse for Lotus to add yet ANOTHER Limited Edition car to their portfolio.
      • 4 Years Ago
      wow, what a bunch of Bitchez. What exactly have you all done to put hundreds of thousands of dollars into helping Haiti? I thought so.
        • 4 Years Ago
        "Yaroukh 8:15PM (2/16/2010)

        Here is a bit of your own medicine: Does typical black person beat ppl (who can't afford to fight back) while being on crack?"

        Yes, and as soon as I'm done hitting my crack pipe I'll understand WTF you're talking about and beat YOU down.

        I hope that answers your question. Thanks for playing, there's a years supply of Rice-A -Roni waiting for you on your way out.
        • 4 Years Ago
        Here is a bit of your own medicine: Does typical black person beat ppl (who can't afford to fight back) while being on crack?
        • 4 Years Ago
        For real they just complaining cause its a black person typical autoblog folks
      • 4 Years Ago
      So if you miss a shift in this thing, it'll launch a coke crusted cell phone out of the dash at your forehead?
      • 4 Years Ago
      Wow, this is a beautiful car in white. Gold trim is not my cup of tea, but it looks pleasant enough. Quite a striking contrast to other Lotus vehicles; not as many hard ridges, lines, and creases in the bodywork.
      • 4 Years Ago
      Wonder if the car also throws temper tantrums?
      • 4 Years Ago
      And she's a natural disaster too!

      A perfect match.
      • 4 Years Ago
      Call me crazy...

      but why should someone buy someone else's aggrandizement for charity?

      Why doesn't Naomi Campbell, and whoever would buy this... just give money to a reputable charity, and then people buy the Lotus they want?

      Instead, Naomi Campbell gets press for putting her name and a wacky paintjob on a car.

      And someone buys it, and the money goes to somewhere... Haiti, you hope.

      And you have a lotus with a wacky paint job.

      Seems like a gimmick, compared to just normal, charitable giving.
        • 4 Years Ago
        Words I never thought I'd say: I agree with you Boxer. ;-)

        The one part of the equation you're leaving out is the tax situation. Everyone along the chain here (except maybe Campbell) gets a nice tax write off for making this "donation". For some that alone might be reason enough to do it. And never underestimate the value of "star appeal" in a distracted world. Campbell's name might draw in a few additional bids.
        • 4 Years Ago
        This car is not for ppl who do help while keeping their anonymity. (I'm not judging, I'm just sayin'.)
        • 4 Years Ago
        You're crazy...
      • 4 Years Ago
      I'm surprised the rear bonnet isn't open a little bit so we can see a bit of engine...

      You know, like Naomi.
      • 4 Years Ago
      Hope they don't make a Amy Whinehouse edition... who would buy a car full of booze stains and extra filled ashtrays?

      Better to send the money directly to the Red Cross for them to buy a bunch of Unimogs.
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