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Kyle Busch, reigning NASCAR Nationwide Series champ and the polesitter for today's 2010 season opener in Daytona, has a bone to pick with the media. Busch is irked that the overwhelming majority of the Nationwide Series TV coverage during the runup to the 2010 season kickoff has focused primarily (and not at all unexpectedly) on Danica Patrick's impending stock car debut. He calls the lopsided coverage "horrible," according to SceneDaily.com.

Busch has no issue with Danica herself; in fact, he's quoted as saying she's doing well. The problem, as he sees it, is that the avalanche of attention being given to Patrick is wildly disproportionate to what her actual participation in the series will be. Remember that despite all the media noise surrounding her arrival in NASCAR, Danica Patrick is a part-time driver who will appear in fewer than half the races on the 2010 Nationwide Series calendar. IndyCar remains her first priority, and she's racing that full schedule. Busch feels the media is doing the other full-time Nationwide drivers a great disservice by not affording them some of the giant spotlight that the series finds itself under this week.

While some will doubtless view Busch's comments as sour grapes, he makes a valid point in that there are surely other drivers who would stand to benefit from some media love, particularly given all the extra attention that has followed Danica to Daytona. It's also a prime opportunity for casual observers to potentially learn more about the Nationwide Series itself, which puts on an entertaining show and offers up some interesting differences from the top-tier Sprint Cup series. (Did you know that the Nationwide teams bring rain tires and windshield wipers to the dates at Mexico City and Montreal? Now you do.)

Now, Busch's media criticism may be well-intentioned, but he shouldn't look this gift horse in the mouth. The gigantic amount of press that Danica Patrick has generated for the Nationwide Series this week can only be viewed as a good thing for everyone involved. It's likely to carry over to her second race in Las Vegas two weeks from now as well. After that, Danica vanishes from NASCAR until late June in order to focus on IndyCar.

So here's the deal: Danica Patrick (and the media swarm that's following her) brings fresh sets of eyes to the NASCAR Nationwide Series this month. Eyes that might not otherwise tune in on Saturdays. What's the single best thing that Kyle Busch and all the other every-week series regulars can do? Once March rolls around and Danica heads back to her day job: keep 'em.

[Source: SceneDaily.com | Image: Jonathan Ferrey/Getty]

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    • 1 Second Ago
      • 5 Years Ago
      I feel that way about her whole career.
      • 5 Years Ago
      I think Kurt's still ticked it isn't the Bush series any more.

      I watched.. Most of it anyway, because she was racing. I wouldn't have otherwise.

      It's more than "she's a girl", heck the first person out of the race was a girl - I haven't heard one thing about the other girl in the race until she crashed.
      • 5 Years Ago
      This jealous cry baby needs to get a life. What did he expect? All of the media attention on him? Evidently he did or he wouldn't have said anything to try to draw attention to himself. It's "bushwackers" like Kyle who make the Nationwide series boring. I for one will be watching because I am a Danica fan. I just wish NASCAR would do something for the Nationwide regulars who have money and points taken from them because of these "bushwackers".
      • 5 Years Ago
      Kyle shouldn't be jealous of the airtime Danica gets. He never wants to talk to the camera unless he wins a race. Seems to be happening less often too.
      • 5 Years Ago
      She has bigger boobies than him, of course she is getting more attention, duh.
        • 5 Years Ago
        I dunno - Kyle's kinda chunked up in the last year.

        But his fiancee is way hotter than Danica, so I'm pretty sure that's not his angle.
      • 5 Years Ago
      How come I had a feeling she was going to crash. Maybe she was applying her makeup?
      • 5 Years Ago
      How tough can you be when you look like a giant banana?
      • 5 Years Ago
      Okay, Kylie. Let's talk about Toyota's problems with unintended acceleration, faulty brakes, rust and sludge .... Shall I go on?

      Having the press focus on Danica isn't as bad as you thought, is it?
      • 5 Years Ago
      I don't usually comment on NASCAR posts. I truly could care less. Danica, is the catalyst. Take my comment for what it's worth.

      IF there was a beautiful, Cup winning, hell, race winning ( with consistency, not ramdomly )

      Maria Sharapova, for example.

      Would you still pay attention a train wreck, Anna Kournikova ( the hot, mostly talentless one )..

      Like Danica?

      In Maxim magazine or on the track? Seriously. She's a shock value driver with looks, a rack, and a wet spot. No one freaking cares if she can drive or not.

      I'm the opposite. I'd actually like the driver I root for to, you know, WIN races. SO happy she's not infecting F1 with her BS.
      • 5 Years Ago
      So what's the matter Elf Jr. jealous that someone else is getting attention. Prove that you can go a season without wrecking a car every third race and get a championship like your big bro and people might give you more attention.
      • 5 Years Ago
      Sorry Kyle, she's the only semi-attractive woman that seems to be into racing. She could come in last place every single race and the cameras will still be on her. Sucks, but that's how it goes.
        • 5 Years Ago
        Um, it is called media. Media is a business based on the generation of advertising dollars, that are based on the size of the audience taking in that media. Danica generates audience interest so, media follows. Duh. Does he think they are providing some sort of public service? Drive man, drive. And shut your pretty little mouth.
      • 5 Years Ago
      NASCAR blows, i'll be watching F1 practice in Spain anyway.
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