While Quattro began as a single all-wheel-drive coupe for Audi thirty years ago, it has since become the common appellation for all the brand's models that drive both axles. Similarly, the E-tron badge will adorn all electrically driven models from Ingolstadt. Speaking in Spain, Audi CEO Rupert Stadler announced the common branding strategy.
Stadler told a Spanish audience that the first 100 production cars based on the first E-tron concept from last year's Frankfurt Motor Show will be built in 2012, with production volumes ramping up after that. Nothing has been announced about the smaller second concept that appeared in Detroit. That concept is expected to spawn an internal combustion sports car possibly called the R4.
Over the next decade, Audi plans to roll out an increasing number of vehicles with alternative powertrains including micro and strong hybrids, as well as pure battery EVs.