• Feb 11, 2010

Click above to watch the video after the jump

From our vantage point the 2010 Chevrolet Equinox is a monumental upgrade from the Bowtie brand's first generation midsize crossover. General Motors seems to be pretty proud of its work as well, as the automaker has poured cash into advertising its first post-bankruptcy success story.

One such marketing exercise involving the Equinox is captured in the General's inaugural Department 180 video. The videos seek to showcase the improved quality of Chevy-branded vehicles, with the engineers co-starring in the spots along with the cars and trucks. The Equinox gets the first turn at bat in the new series, with employees showing how they tested the crossover to ensure that it had a quiet cabin.

The first test involves filling the cabin with a thick cloud of smoke, then checking every crevice of the vehicle to ensure nothing seeps out. The second, unofficial test is slightly less scientific and you can check out both in the video after the jump.



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    • 1 Second Ago
  • 28 Comments
      • 4 Years Ago
      Very cool video. It's cool to see the people behind the vehicle. To see the engineers do what they do and have fun doing it. I hope to see more of these.
      • 4 Years Ago
      Yeah, that's a good vid - and I'm a Ford guy.
      • 4 Years Ago
      so the smokers who buy this car can drive in complete guilt free comfort knowing that their second hand smoke will be inhaled completely by Equinox's occupants.
      • 4 Years Ago
      Its good to be an engineer. That is going to be a lot of ping pong balls to pick up!
        • 4 Years Ago
        You could always engineer a vacuum-like ping pong ball collector and just suck them all up! How much fun would that be!
      • 4 Years Ago
      Completely BS ! and non-sense advertisement on a flop car.
        • 4 Years Ago
        RacewithFerrari: December 2009 sales numbers 12,711. That with its stablemate the GMC Terrain swiping 5,547 possible customers. BTW: Ford sold 9,463 Edges in the same period.


        • 4 Years Ago
        Flop cars usually need to add shifts to the assembly lines to meet demand? That's a new one, ROFL!
      • 4 Years Ago
      Ah, the perfect car for the Mobile Dutch Oven.
      • 4 Years Ago
      Perfect for drug dealers!
        • 4 Years Ago
        They should have had Snoop Dog smoke up the interior rather than use the machine. Rather than the Opera music could have been some funky Snoop track and he could exit the car in slow motion rather than having the engineer open the door. That would be sweet.
      • 4 Years Ago
      Good job on GM marketing....showing real people doing a real job have fun doing it...Its important for customer relations, and nice to see some faces behind the scenes given some spot light.
      • 4 Years Ago
      So what's the answer? How many ping pong balls fit inside the Equinox?
      • 4 Years Ago
      I like this video. It's quirky and fun. Definitely a neat marketing trick to show engineers and quality associated with fun.

      I hope to see more.
      • 4 Years Ago
      This reminds me of my favorite car joke:

      When the first Lexus came out, there was a rumor that to test the car, Lexus locked a cat inside overnight. When they came back in the morning if the cat was dead, they knew it was airtight.

      Chrysler heard about this, and locked a cat in one of their cars. When they came back in the morning, the cat was gone.
        • 4 Years Ago
        LOL 1st time I've heard that.
      • 4 Years Ago
      Cool video. Keep 'em coming GM.
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