- Feb 11, 2010
Gilles: Fiat 500 on sale in U.S. by the end of 2010
Fiat 500 – Click above for high-res image gallery
Ralph Gilles, Dodge CEO and Chrysler Group design head, has just wrapped up an address to the Chicago Economic Club that was peppered with several choice quotes and quips. You can read the Chrysler's PR-filtered version on its Twitter feed, but here are our favorites:
That last bit coincides with earlier reports that the Fiat 500 could reach the States as early as this year as a 2011 model. Although the 500's importation into the U.S. has been fast-tracked, there's still some question about whether it will meet U.S. crash and safety standards. We expect to have an exact on sale date soon, and Gilles also said that the all-new 2011 Jeep Grand Cherokee is due to go on sale within the next three months.From the true: "Brands and companies don't die. They are victims of homicide."
To the sublime: "Viper important to image of "my brand" [Dodge]"
To the ridiculous: "The further away you are from Detroit the less you know the facts about the auto industry."
To the more ridiculous: "I liken management to X-Men... all have special abilities."
To the funny/creepy: Ad agency interviewed him before creating Super Bowl spot. "I had to smoke a cigarette," afterwards, he joked.
To the important: "Fiat 500 on sale in U.S. at end of the year"
[Source: Chrysler via Twitter]