• Feb 10th 2010 at 11:31AM
  • 53
2010 Dodge Challenger R/T in Furious Fuchsia – Click above for high-res image gallery

We finally got a chance to see the 2010 Dodge Challenger R/T in its new Furious Fuchsia paint scheme. For those complaining about Dodge not using "Panther Pink" for this new Challenger hue, let's clear it up before we do anything else. Panther Pink was a color that was licensed by Chrysler back in the day, named after the the cartoon feline of fiberglass insulation fame. On this go-around, we figured Chrysler may have chosen to avoid any trademark entanglements by choosing a different moniker, but after seeing the car in person...it ain't pink – it's Fuchsia. Or electric raspberry pink maybe. At any rate, it isn't even close to Pepto pink like we might have guessed from the photos. The color actually looks pretty good on the Challenger, especially parked in a corral that included yellow, green, orange and blue versions of Dodge's lineup. The white interior is so kitschy, but it works perfectly with the overall theme.

If the R/T's 376 horsepower just aren't enough for your tire-screeching needs, you can always upgrade to the SRT8 and its 6.1-liter Hemi V8, which offers up a willing 425 horsepower and 420 pound-feet of torque... but act fast as there's only 400 slated for production. Base price for the 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat comes in at $35,140 with the SRT8 model at $45,150 (both prices include $725 destination) and cars will hit dealerships in March.

[Source: Chrysler]

Press Release

Dodge Celebrates Four Decades Of Challenger's Muscle-car Heritage With Limited-edition Furious Fuchsia Models
  • 2010 Dodge Challenger Furious Fuchsia editions commemorate 40 years of Dodge muscle-car performance
  • Limited-edition Furious Fuchsia exterior answers customers' desire for the return of more Dodge brand high-impact heritage paint hues
  • 2010 Dodge Challenger R/T Classic edition is available in all-new Pearl White performance seats and Bright White A-line body-side R/T stripes
  • Dodge Challenger SRT8® Furious Fuchsia edition features unique 20-inch SRT forged aluminum wheels with Satin Black painted pockets, serialized dash plaque, Pearl White leather SRT performance seats with Furious Fuchsia accent stripe and retro-inspired chromed quad exhaust tips
  • Limited-production run of Dodge Challenger R/T Classic editions and only 400 Dodge Challenger SRT8 editions in Furious Fuchsia available
Auburn Hills, Mich., Feb 8, 2010 - Two of the wildest and rarest 2010 Dodge Challenger models will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance; the 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions. With its Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challenger models deliver the best of modern American muscle-car characteristics-unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology-now in one of the most significant hues.

"Commemorating four decades of Challenger performance, the new R/T Classic and SRT8 Furious Fuchsia editions modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia," said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President-Product Design, Chrysler Group LLC. "As an ode to our Dodge fans, these highly collectible models feature all-new Pearl White leather performance seats with Furious Fuchsia accents to deliver a customized, yet contemporary look to the heritage-inspired interior. Sum it all up, and Dodge is delivering a muscle-car tribute that no other manufacturer can even match."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat is $35,140, while the high-performance SRT8 model is $45,150 (both prices include $725 destination). Both Furious Fuchsia editions will be available for order at Dodge dealerships nationwide in March.

2010 Dodge Challenger R/T Classic Furious Fuchsia
Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Furious Fuchsia edition features dual throwback A-line body-side R/T stripes in Matte Black or Bright White. Completing the look are "Challenger" fender badges in classic script, large 20-inch polished-aluminum heritage wheels with all-season performance tires, classic egg-crate grille with heritage "R/T" badge, body-color rear spoiler, functional hood scoop and bright racing style fuel-filler door.

On the interior, the trapezoidal theme of the door-panel and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with exclusive Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching as a factory-installed option. Monotone Dark Slate Gray leather performance seats and center console armrest with Furious Fuchsia accent stitching are standard.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Furious Fuchsia edition includes the performance-minded Track Pak with precision-shift "pistol-grip" shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum "throatiness." And when it's time to deliver, the Furious Fuchsia R/T Classic can accelerate from 0–60 mph in less than six seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.

2010 Dodge Challenger SRT8 Furious Fuchsia
If the tire-smoking Furious Fuchsia R/T Classic is not exciting enough, the 400 ultra-exclusive 2010 Dodge Challenger SRT8 versions delivers even more punch with a 6.1-liter HEMI V-8 engine-with engine block lacquered in original HEMI Orange paint-producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.

The limited-production Dodge Challenger SRT8 in Furious Fuchsia is based on the 2010 Dodge Challenger SRT8 and features several standard equipment upgrades, including all-new Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents, serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips.

Production of the 2010 Dodge Challenger R/T Classic and SRT8 Furious Fuchsia Editions
Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Furious Fuchsia Pearl Coat will start in May 2010 at the Brampton Assembly plant in Brampton, Ontario, Canada. These special-edition coupes will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Dodge Charger SRT8 sedans.

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    • 1 Second Ago
      • 5 Years Ago
      The chick who will drive this has big balls.
      • 5 Years Ago
      Wait, what? The Pink Panther was, according to Filipponio, famous for being tied to the Owens Corning insulation ads?

      That's funny, I thought the Pink Panther was a famous for being a series of films that spawned an Academy Award-winning series of animated short films.

      But sure, go with insulation.
        • 5 Years Ago
        Actually, the cartoon series was started after the first pink panther film aired in 1964. The first pink panther cartoon episode or "short" actually won an award that year.

        And yes, smart mopar guys/collectors will buy this car so fast you wont see any on the lot. Has nothing to do with gender/sexual prefernce. Has to do with cool factor and collectability. I have liked all the colors released on the challenger so far, but wish they would come out with green aka sublime aka or sassy grass.
      • 5 Years Ago
      This color isn't supposed to appeal to the masses, but only a select few who want something unique.
      • 5 Years Ago

      And gay people won't buy it. Someone needs to bring chrsyler up to snuff, their jeep? yes. bois love the jeep. but this? no.

      Wait, what's that you say? bright pink and not targeted towards gay men. oh. what the hell's the point of this disaster? To prove they haven't got any direction what so ever? ohh... mission accomplished.
        • 5 Years Ago
        I thought gay pride month was like March or something?
      • 5 Years Ago
      I laughed at a pink anodized pistol at a gun shop some years ago. The shop owner stood his ground behind the counter and said women spend dead presidents just like men. And he sold more of them than any other gun.

      Doesn't mean it'll happen in the car market. Time will tell.
      • 5 Years Ago
      Dodge had 1,500 orders for the Fuschia Colored Challenger in just a few hours. (according to CEO Gilles)


      • 5 Years Ago
      I restored a Swinger Special FM3 340 6PK for the wife 6 years ago and she has enjoyed takeing the car to many shows. It draws crowds!! People love it or hate it but they all stop to look. In may i hope to take delivery of a 2010 FF RT Classic it will get the Cervini Shaker and STS twin turbo set up and then i will give it to her as a 25th Aniversary gift . I think the car works for that?
      • 5 Years Ago
      The color is magenta; the one between blue and red. It's not pink, fools.
      • 5 Years Ago
      Most of my favorite things are pink, but this paint job doesn't work for me.
      • 5 Years Ago
      This car has been designed for homosexuals.
        • 5 Years Ago
        Yikes, I think I underestimated the amount of people
        offended by my original comment. However, my opinion still stands. Pink is
        undeniably a feminine colour.

        Really, who else is this aimed at?

        Girls that like muscle cars? These are most definitely an
        arcane species. Anyway, I think i'd better stop
        yapping away, in case someone thinks I'm subliminally homophobic.
        • 5 Years Ago
        @Swordman - no. and that's the problem. I asked all my homo friends with muscle cars, none would be caught dead in this. and all the fashionista fem bots wouldn't be attracted to the challanger in general. so it fails on the homo front. I home danica has enough $$ lying around to buy all of them as she, i guess, is the only intended customer.
        • 5 Years Ago
        Not designed, but painted. Be sure to have another owner explain the distinction to you.
        • 5 Years Ago
        Yeah....with your mother!


        Haha! I jest...I jest...

        just saying....I have no problems with homosexuals, but you gotta be one to drive this.
      • 5 Years Ago
      I like it.

      YOu homophobes a sooo in the closet, aren't you?
      • 5 Years Ago
      Would it make some of the morons posting on this car happier if it were go-man-go or vitam C orange? Because they are also feminists colours.Seriously get a grip it's a throwback colour. Jeff Beck had several pink strats, anyone say he was gay for it?

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