• Feb 10, 2010

2010 Nissan 370Z 40th Anniversary Edition – Click above for high-res image gallery

Nissan just unwrapped a 40th Anniversary gift to itself at the 2010 Chicago Auto Show. More specifically, it's celebrating the 40th anniversary of one of its most iconic vehicles, the Z car, with a special edition version of the latest in a long line of formidable sportscars to wear that badge. The limited edition 2010 Nissan 370Z 40th Anniversary model is actually a bit late to the party since the original 240Z technically debuted in North America on October 22, 1969... but who's counting.

Whereas the 1970 240Z was a revolution in the affordable sportscar scene with a sticker at just $3,626, the 40th Anniversary Edition will start at $38,860. That represents a premium of about $1,200 over Touring Coupe with Sport Package on which it's based. So what do you get by checking off that 40th Anniversary box? Nothing under the hood, in case you were wondering.

That's okay, we guess, as the Touring is already a hot car and the Sport package adds SynchroRev Match for the six-speed stick, a front chin spoiler, rear spoiler, Nissan Sport Brakes, 19-inch Rays forged aluminum-alloy wheels and the limited-slip diff. Basically it's a sticker package with a unique "40th Graphite" paint job, red leather interior, a "high-luster smoke wheel finish," red brake calipers and 40th Anniversary badges on the rear hatch and the front shock tower brace. The gray color and smoked wheels do look great in person, though.

There are also additional changes inside, like red door panel inserts, 40th Anniversary logos in the seatbacks and on the floormats, red stitching on the center stack, shift boot and kneepads, red-stitched leather on the steering wheel and a 40th commemorative plaque. It even comes with a commemorative "premium satin car cover."

Beginning later this month, the 1,000 units will start making their way to dealer showrooms. You can read even more details in the press release after the jump, and see some live shots and the official high-res pics in the gallery below.




Live photos copyright ©2010 Frank Filipponio/Weblogs, Inc.

[Source: Nissan]
Show full PR text
Nissan Celebrates Four Decades of Sports Car Leadership With New, Limited Edition 370Z "40th Anniversary" Model

-- Forty Years After the Debut of the Original Datsun 240Z, the Iconic Z® Continues to Capture the Imagination and Passion of Sports Car Enthusiasts Worldwide --

The 25th anniversary is silver, the 50th is gold. And the 40th? Another precious metal, or more correctly metal, rubber and glass -- the Nissan Z®. Forty years ago, on October 22, 1969, the Datsun 240Z arrived in North America, heralding a new era in sports car design.

Where previous sports cars were primarily a.) imported from England or Germany b.) expensive c.) fragile or unreliable or d.) all of the above, the new import from Japan offered the performance of a Porsche, the looks of a Jaguar and the price and reliability of, well, a Nissan. The 240Z was a revelation to the automotive world -- an affordable sports car that could be driven every day and was accessible to anyone with the $3,626 base price.

And though the price of a new Z® might have changed a little in the past 40 years, its unmatched value, style, performance and segment leadership remains stronger than ever. To celebrate, Nissan has created a special, limited production version of the current 2010 Nissan 370Z Coupe, the 370Z 40th Anniversary Edition. It will be offered at select Nissan dealers nationwide beginning in late February 2010, with availability limited to 1,000 units.

"Throughout the history of the automobile, a rare handful of cars stand apart as vehicles that not only capture the imagination of the world but also embody the essence of the automaker's brand, engineering and ideals. The Z® is just such a vehicle," said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc.

Changing Times -- Literally
When the original Datsun 240Z debuted as a 1970 model, its design and performance were considered state-of-the-art: a 150-horsepower 2.4-liter single overhead cam inline 6-cylinder engine, 4-wheel independent suspension, 14-inch wheels, choice of a 4-speed manual or 3-speed automatic transmission, and a quarter-mile acceleration time of 17.1 seconds at 84.5 miles per hour. The 240Z was conceived as a closed coupe body, rather than the typical open-top sports cars of the age, to enhance body rigidity and, therefore, improve handling and durability.

Needless to say, a lot has changed. Today's definition of state-of-the-art, as expressed in the sixth generation Nissan 370Z, includes a 332-horsepower 3.7-liter dual overhead cam V6 engine with VVEL (Variable Valve Event and Lift), lightweight 4-wheel independent suspension with extensive use of aluminum components, available 19-inch super lightweight forged alloy wheels, choice of 6-speed manual transmission with innovative SynchroRev Match or refined 7-speed automatic and independent quarter-mile acceleration times of 13.5 seconds at 106.6 miles per hour. And today, the recently introduced 370Z Roadster -- with its automatic-operation fully lined cloth top, offers nearly the same body rigidity and performance as the rock-solid 370Z Coupe.

Also, where the 240Z offered what many considered "luxuries" in a sports car -- including roll-up windows and radio, today's 370Z is offered with items such as Nissan Intelligent Key with Push Button Start, Bluetooth® Hands-free Phone System, XM® Satellite Radio and an advanced Nissan Hard Drive Navigation System with touch-screen, XM NavTraffic® Real-Time Traffic Information and NavWeather (XM® subscription required, sold separately), Zagat® restaurant guide, 9.3GB Music Box hard drive for digital music storage and playback and a USB fort for iPod® connectivity.

About the Nissan 370Z 40th Anniversary Edition
The 370Z 40th Anniversary Edition starts out as a 370Z Coupe Touring model equipped with manual transmission and Sport Package (including SynchroRev Match, front chin spoiler, rear spoiler, Nissan Sport Brakes, 19-inch Rays forged aluminum-alloy wheels and viscous limited-slip differential) and adds a premium th Graphite? exterior color and red leather-appointed interior.

Additional exclusive equipment includes a high-luster smoke wheel finish, red brake calipers and 40th Anniversary badges on the rear hatch and front shock tower brace. Inside, along with the red leather-appointed seats are red door panel inserts, 40th Anniversary seatbacks with debossed logo, floormat logo embroidery, red stitching on the center stack, shift boot and kneepads, smooth leather steering wheel with red stitching and interior 40th commemorative plaque. Every 40th Anniversary Z® also comes with a commemorative premium satin car cover.

The Manufacturer's Suggested Retail Price (M.S.R.P.) for the 370Z 40th Anniversary Edition is $38,860 USD.

A Brief History: Six Generations of Z®
The journey from the original 240Z to the current 370Z, of course, made a number of interesting stops along the past 40 years. Interestingly, the 240Z might not have made the journey to America in the first place, if not for the efforts of one man.

Though many, many people were responsible for the design and engineering of the first generation 240Z, its success in North America can be attributed to Yutaka Katayama, who was president of Nissan's U.S. operations at the time. Known affectionately as "Mr. K," he was convinced that the company's new sports car design would be a hit in the U.S. There was just one problem -- the vehicle's name: the Fairlady Z (which is still used in the Japanese market today).

With a name change for this market to "240Z" and some aggressive marketing, including early motorsports success, the Z® became an instant hit -- bringing attention and buyers not just to Z®, but also to the entire brand.

After overseeing Nissan?s growth in the U.S. in the '70s, Katayama returned to Japan and remains, to this day, linked to the Z®?s success here and around the world. On September 15th, 2009, Mr. K celebrated his 100th birthday and received cards and birthday greetings from Z® lovers everywhere.

In 1974, as the engine displacement climbed to 2.6 liters the name changed to 260Z. The 2+2 model with an extended roofline and tiny back seat also appeared. In 1975, engine size increased again to 2.8 liters and the name changed to 280Z. Z® cars continued to dominate on the racetrack, with Pete Brock, John Morton, Bob Sharp and P.L. (Paul) Newman among the many talented drivers.

Z® sales continued to climb with the introduction in 1979 of the new second generation 280ZX. Now priced at just under $10,000, the 280ZX was named Motor Trend "Import Car of the Year" and sales passed 86,000 units. T-tops and a turbocharged engine followed in the early '80s.

In 1984, Z® engine displacement increased again, with a 3.0-liter V6 replacing the classic Z® inline-6, and the 300ZX was born. Also, a specially equipped model celebrating the company?s 50th anniversary and priced at $25,999 was introduced. The 1984 Z® was the best selling sports car in America.

The next breakthrough in Z® history came in 1990 with the arrival of the totally redesigned, fourth generation 300ZX. Offered in two-seat and four-seat 2+2 models, it offered an unheard of 222 horsepower and a top speed of 150 mph. A few months later, the 300ZX Turbo followed -- with 300 horsepower, a 160-mph top speed and a $33,000 price tag.

The 1990 300ZX captured the Z®?s second Motor Trend "Import Car of the Year" award, along with a spot on Car and Driver and Road & Track Best? lists. The 300ZX also captured Automobile?s ?Design of the Year? and the first of four ?All-Stars? awards.

By the mid-?90s, however, sports car sales in general were slowing and the Z® had lost its "affordable" sports car positioning. With Z® sales declining sharply and the core "value" positioning no longer part of the "Z® DNA," sales of the Z® in the U.S. slumped and sales were stopped following the 1996 model year. The last 300ZX imported into the U.S. was inducted into the Petersen Automotive Museum in Los Angeles.

The next chapter of the Z® history came just before the end of the century. In 1999, Nissan and Renault formed what has become the highly successful Renault-Nissan Alliance.

Mr. Carlos Ghosn was assigned by Renault to head the new management team. Among his first tasks was not just to look at the business aspects, but to find the "soul" of the company. In interview after interview, people inside and outside the company brought up one model to him, one letter: Z®.

Development of the new Z® began later that year, with the return to the values of the original 240Z -- a car that sports car enthusiasts would look forward to driving everyday; quick, inspiring and affordable.

In summer 2002, the Z® was reborn with the introduction of the 2003 350Z. It was delivered, as promised, with an MSRP of under $30,000.

Following the 350Z's unprecedented success, the sixth generation Z®, the 2009 370Z was launched last December. Now the little sports car that could comes full circle with the announcement of the 370Z 40th Anniversary Edition.

"It's almost inconceivable that it has been 40 years since the original 240Z changed the course of Nissan and the concept of affordable, everyday sports cars," said Castignetti. "In a year, 1969, marked by the first man to walk on the moon, the 240Z made a remarkable first step of its own. Happy anniversary, Z®."



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    • 1 Second Ago
  • 22 Comments
      • 4 Years Ago
      $1200 extra and thats all you get?? :(
      • 4 Years Ago
      Wait, something doesn't add up...aside from added detail, this car is supposedly the same as the 370Z Touring with Sport Package, yet its starting price is more than the 370Z NISMO? Granted I think the NISMO looks horrid, but still, rather illogical...although I guess people who are looking for this car wouldn't be too concerned with absolute performance numbers.
      • 4 Years Ago
      $3,626 would be equivalent to $19,891.73 in 2008. Still a deal if you look at it. I guess some cars have become cheaper, while some not so much so.

      On another note, holy inflation, batman.
      • 4 Years Ago
      Still looks good, I like that red stitching.
      • 4 Years Ago
      Holy crap.. all these z-car special editions are almost as ridiculous as Scion's "Release Series" cars. At least throw a Nismo exhaust on there or something!!
        • 4 Years Ago
        But not nearly as ridiculous as the number of Mustang special editions.
      • 4 Years Ago
      Note the Z behind the Z. Had one same color and fun for its time. Most on here would not ride in one now, just not so-so etc..
      • 4 Years Ago
      Am I the only one who thinks the 350z looks better?

      I hate the headlight design of this and that front bumper looks like a fish mouth. NIssan made it shorter then the 350z so the side profile looks funny. I also dont dig the taillights either...
        • 4 Years Ago
        miketim1,

        You're not the only one, it does look awkward. Too stubby, the headlights and taillights are just weird, like the designers were trying too hard to make the car look distinct. It's a better car in every way vs. the 350Z but the design is definitely lacking...

        BoxerFanatic,

        That frontal roof peak is for aerodynamics, now that you mention it, it does look really pronounced on this car as well as the GTR. Porsche does a really good job of masking this on just about every 911 and especially on the Cayman.

        I agree on the mid-90s 300ZX (disclaimer: I had a 93 ZXTT at the time with ~500HP. I cooked the brakes the first day at the track when it was stock --the brakes were the only thing I hated about it) That thing mobbed on the highway and the only thing I really worried about were BPU Supras.

        I really missed that car and can still appreciate the design even now on those rare days when I see a clean stock one rolling by.
        • 4 Years Ago
        I have not liked the 370Z at all.

        If you painted it green, it would look like a frog.

        Again, the same thing with the GT-R, and the FT-86, I wonder why it is so popular to black out the A-pillar and peak the roof at the FRONT... It looks awkward, especially on the 370Z, where the line goes all the way to the rump of the car, like the back of a frog.

        The L-shaped lights... no thanks. The fangs on the front bumper... no thanks.

        I'd love a 90s era 300ZX, even the non-turbo model. That looked hot, even though it was pretty big. 350Z was a bit fad-prone with all the squares, and the huge outer door handles and such... but it wasn't horrible. The 370Z is worse yet, and more inherently in the design.

        40th Anniversary... an occaision...

        But wow, what a MEH of a car. dark gray, with no big advantages... what is the point?
        Zarathustra
        • 4 Years Ago
        I'm the proud owner of a 350Z and I think it's a much, much better looking car than the new 370z. It's got 72,000 miles on it, and it's still stirs my soul every time I get into it. I wouldn't trade my 2003 Z for the new one, The new one looks very strange.... Kind of like the rear end is knocked up and swollen..... with no grace to it at all!
        • 4 Years Ago
        I completely disagree with you.

        I found the 350Z to always be a little off, there was too much 'back' of the car, the lines and angels were awkward, the 370 fixes all of those and makes it one of the best looking cars nissan has ever made.

        At first I didn't like the lights, but they fit in with the design of the car so well now.
        • 4 Years Ago
        Hey Frank,

        The addition of "with no added performance" is superfluous since we were notified of that several times from past articles.
        • 4 Years Ago
        The air-cooled 911s had front-peaked roofs... right up to the windsheild. And green ones look kinda like frogs, although the rear end is slimmer, vertically than the 370Z... which is ironic, considering where the Porsche keeps it's engine.

        The 996-997, and the 987 Cayman have a roof peak aft of the windshield header, between the tops of the A and B pillars, and thus look more gently curved, and much more fluid, especially without a hard angle change in the side window graphic.

        The Panamera actually has two peaks... one above the windshield, the other just above the rear gate, with the roof curve flattening between the two, over the B-pillar. That is one of the reasons that the Panamera looks odd.
      • 4 Years Ago
      Why can't they put Nismo items on these cars if they're gonna be so special. Changing the color and adding a tag on it doesn't make it that special to me. If it had a Nismo intake, exhaust, and suspension then it'd be worth it.
      • 4 Years Ago
      Anniversary Editions of any car don't usually have a performance bump. I'm happy to say my 20th Anniversary Trans Am does! :D
      • 4 Years Ago
      I wish i could be there to see the actual car, the silver 240Z in the back.
      miketim, im with u on the thought that 350Z being better looking than 370Z.
      • 4 Years Ago
      Are these cars selling, as in even decently? I see the same ones sitting around the dealers I pass by everyday. Maybe they're not doing well in the south, but even the Camaros are starting to stack up now. But I never thought this car took off at all, and neither did the Gen coupe for that matter.
        • 4 Years Ago
        Gen Coupes are fairly rare in my parts (Charlotte area). I bought a 2.0 turbo Gen coupe in blue and I love it. The price and what you get are hard to beat. My only complaint is the "leather" on the steering wheel is well.....let's say Hyundai did spare expense on that.

        I have only seen one or two Camaros (on the road), but a boatload of Mustangs.
      • 4 Years Ago
      They should bring back the brand.
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