• Feb 10th 2010 at 4:56PM
  • 36
Chevrolet Suburban 75th Anniversary Diamond Edition – Click above for high-res image gallery

It's a big name for a big truck... deservedly celebrating its impressive lineage. Chevrolet rolled out the 2010 Suburban 75th Anniversary Diamond Edition model at the Chicago Auto Show specially commemorating 75 years of family hauling (making it the longest running nameplate in the industry). The decked-out SUV, limited to just 2,570 units (apparently, GM is limited by the amount of White Diamond paint it can procure), is identified by its White Diamond Tricoat exterior paint and Cashmere interior.

In addition to standard 20-inch chrome-clad wheels and revised roof rails, the eight-passenger Suburban comes with standard LTZ package content – integrated navigation radio, XM Satellite Radio, Bluetooth phone connectivity, rearview camera, rear park assist, remote starting and adjustable pedals. Leather upholstery with heated/cooled front seats is also standard. Ensuring fellow soccer moms will notice your commemorative gesture, the Diamond Edition also arrives with a slew of obligatory badging on the C-pillar and interior. Press release after the jump.

Photos by Drew Phillips / Copyright ©2010 Weblogs, Inc.
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At 75, Chevrolet Suburban is the Longest-Running Nameplate in US Auto History

CHICAGO – The Chevrolet Suburban, the venerable hauler of people and cargo that debuted in the Great Depression, celebrates its 75th anniversary this year as the king of continuous U.S. automotive production.

No other nameplate has been around longer without at least some time off.

"Having been a part of our automotive landscape for three-quarters of a century, the Chevrolet Suburban embodies the traits that have come to define the American SUV," says Leslie Kendall, curator of the Petersen Automotive Museum in Los Angeles.

"Its longevity in the marketplace speaks to both the resourcefulness of the original design team and the good judgment of the decision makers at General Motors who knew better than to tamper with a winning idea," Kendall said.

The idea for the Suburban was born out of a need for a heavier-duty, truck-based wagon. Through the early 1930s, most manufacturers offered car-based wagons for professional use. Open models with windows and rear seating were known as depot hacks, and were used to ferry passengers and their cargo around train stations and boat docks. Enclosed models, typically without rear seats, were known as sedan deliveries.

Chevrolet began experimenting with an all-steel wagon body mounted on a commercial chassis in the mid-1930s, and the Suburban Carryall was launched in 1935. The original Suburban could seat eight, while easily removable seats provided a large, 75-inch-long by 77-inch-high (1,905 x 1,956 mm) cargo area. The heavy-duty chassis of the Suburban increasingly found favor with professional customers, including the U.S. Armed Forces during World War II.

The foundation of strength and capability that propelled the brand for more than seven decades is still evident today. The 2010 Chevrolet Suburban seats up to nine, or can accommodate 137.4 cubic feet (3,891 L) of cargo with the second-row seats folded and third-row seat removed. With the standard Vortec 5.3L FlexFuel engine and fuel-saving six-speed automatic transmission, Suburban half-ton models can tow up 8,100 pounds (2,674 kg). Suburban 2500 models offer a 6.0L/six-speed powertrain combination and a maximum towing rating of 9,600 pounds (4,354 kg).

A 75th Anniversary Diamond Edition Suburban goes on sale early this summer and is limited to 2,570 units (including 350 for Canada and other export markets). It is distinguished by a White Diamond Tricoat exterior color and Cashmere interior, along with unique 20-inch chrome-clad wheels and new roof rack rails.

The anniversary models are equipped with LTZ content, including a comprehensive package of safety-minded technology, an integrated navigation radio, a one-year subscription of XM Satellite Radio with NavTraffic, Bluetooth phone connectivity, a rearview camera system, rear parking assist, remote starting and adjustable pedals. Leather-covered seating is standard, with heated and cooled front seats, and heated second-row seating. Optional equipment includes a DVD-based rear-seat entertainment system, articulating running boards, a sunroof and Side Blind Zone Alert.

"Times have changed, but the Suburban remains a fixture in the industry for private and professional customers who need truck-like towing capability with maximum passenger and cargo space," said Jim Campbell, Chevrolet general manager. "The Suburban's core capabilities and dependability have remained constant for more than seven decades and generations of people know that a Suburban will haul people and their gear."

For more information about the history and capability of Suburban, please visit: Chevrolet Suburban At 75: A Historical Look At An Industry Icon. For more information on the Petersen Automotive Museum, please visit www.petersen.org.

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    • 1 Second Ago
      • 5 Years Ago
      An Escalade colored Chevrolet Suburban.
        • 5 Years Ago
        Yes. Don't know why they think the color is somehow limited. You can get Tahoes and Denalis in this color now.
      • 5 Years Ago
      Why couldn't Chevy distinguish this Diamond Edition Suburban with full LED tail-lamps, projector beam XENON headlamps, LED repeaters integrated into the exterior mirrors, three-inch fender flares, chocolate piping on the leather seats and headrests, and power-sliding step rails.

      Also, the current GMC Yukon should dump its feminine headlamps and grille for the more butch front-end of the GMC Sierra pick-up truck. And go one step further and give the SLT models standard projector beam headlamps and the Denali models the swiveling projector beam xenon headlamps. Then the GMC Yukon would look more professional and industrial-grade.

      GM needs to give the GMT-900 SUVs a serious mid-cycle upgrade as they are getting long in the tooth.
        • 5 Years Ago
        ...And magnetic ride control, bigger NAV screen, the 6.2L.

        You're saying just take an Escalade ESV and do the "Chevy Suburban" conversion on it?
      • 5 Years Ago
      So I'm guessing you never towed a boat that weights 10,000 lbs. or pull a horse trailer or carry 8 people then??? I'm not saying that I like that SUV( Never had much luck with Something always seem to brake)... Different poeple have different life styles... Where all not like you That drive a prius( probaly didn't spell that) Because we need SUVs that can tow, and carry 8 poeple... And pull the little prius's that get suck in the snow... And trust me i've had to do that a couple of times... I don't hate poeple that care about the environment I just hate those that think we should live like they do... I just hate the ignorance in poeple...
        • 5 Years Ago
        Well said - we can all state our ideas about what it is that we like to drive and why, but that doesn't necessarily work for everyone. I think about my own situation - I drive a compact hatchback, but my commute is very long, so I probably create as much emissions as someone who has a larger vehicle that has a very short drive. I can't afford to go out and buy the newest hybrid or diesel car, but my choice of a 2.0L 4-cylinder with manual is a fair compromise, and I think twice before I judge someone behind the wheel of a gas-guzzling SUV. That being said, there are just some idiots out there that have a Lincoln LT that drive 100 miles/day on the highway 'because they can' - IMO, that's the ignorance, same as the Prius driver who thinks he is single-handedly saving the universe from imminent destruction.
      • 5 Years Ago
      Yay for the full-size SUVs! Good to see GM is still refreshing the big trucks! Hope the GMT900 successor will be as good.
      • 5 Years Ago
        • 5 Years Ago
        Yes, it looks really tired.
      • 5 Years Ago
      I think it's a cool truck, and VERY American and nice looking outside. While I don't want or need to own one at this time, I'm glad these are available for those who do. Those I've talked to who have one agree that the only things a Suburban can't do are get good fuel economy and fit into small spaces. You can haul and tow the world with one and they're user friendly. I'll bet all those people who's cars are stuck in the snow in Maryland and D.C. right now would LOVE to have a Suburban with a tow strap show up right now.
      • 5 Years Ago
      Did not know the name was that old, nor the longest running. I'm guessing these are going to be snapped up rather quickly and end up holding their value fairly well considering how common they are. Kinda of like those 2001 GMC C3 pickups they made.
        • 5 Years Ago
        They may be snapped up quickly but they won't keep their value if they're snapped up by glamorous soccer moms.
      • 5 Years Ago
      Correct me if I'm wrong, but isn't that just a Suburban painted in the white tintcoat used for Cadillac Escalade? It's even called "White Diamond" on the Cadillac website.

      This is not a "New GM" move.
      • 5 Years Ago
      I like it. Looks like a high end surveyor model. My father in law has one of those from the 80's and it still runs great. Simple yet effective. Can't beat it for hauling around gear. I even like his newer edition. But I have to say that when I see people driving them as a status symbol it drives me nuts. How many trophy wives really need them?
      • 5 Years Ago
      Yeah I can just imagine what the repair bill will be when soccer mom scrapes that diamond paint on the post at the gas station.

      "Because of the paint, your normal $800 dollar touch up will now be $2400"
      • 5 Years Ago
      Happy anniversary Suburban.
      • 5 Years Ago
      Should have been killed 74 years ago.
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