• Feb 10, 2010
Mazda MX5 20th Anniversary Edition (UK) – Click above for high-res image gallery

If you'll allow us to channel Kyle's mother for a moment, "What!? What!? What?!?!" That's right folks, not only has Mazda decided that them good bread and cheese eaters over in Europia get a 20th Anniversary edition Miata, but the redcoat wearing, Simon Cowell spawning, Union Jacking Queen-lovers over in Britain are fit to get their own special special edition 20th Anniversary Miata. Us Yanks? Bupkis.

Of course, when you scrape your way down to the nitty and/or gritty of the matter, you learn that just like the Europe-only MX-5 Miata, the Brit version also gets a 1.8-liter motor, not the more powerful 2.0-liter found in U.S.-spec Miatas. Meaning that only a very few crazy die hards would shell out good money for a detuned special edition Miata even if the 1.8-liter model "echoes true spirit of 1990 original." And of course, as we all know (ahem) the 1990 original Miata came with a 1.6-liter power plant and the 1.8-liter motor didn't show up until 1996 1994.

The truth of the matter is there doesn't seem to be any difference between the British 20th Anniversary cars and the European ones aside from the fancy paint job (the 20th Anniversary car is largely an appearance package detailed here). It's just that Britain is such a huge Miata market the island nation secured 33 percent of the production run. After all, the Miata is essentially a British roadster minus all the never absent rust, fatal electrical gremlins and routine catastrophic purging of essential fluids. Still feeling bad that we're not getting a 20th Anniversary Miata? It takes 9.9 seconds for that 1.8-liter to 60 miles per hour... Press release after the jump.



[Source: Mazda]
Show full PR text
Mazda launches Limited Edition MX-5 to celebrate 20th Anniversary
  • New 'Mazda MX-5 20th Anniversary Limited Edition' model on sale from 1 March 2010
  • Priced from £16,850 (on-the-road), 1.8-litre model echoes true spirit of 1990 original
  • Represents great value with 10 additional items of equipment and unique colours
  • To celebrate the 20th anniversary of the world's best-selling two-seater roadster going on sale in the UK, Mazda is introducing a special version of the legendary Mazda MX-5 sportscar called, appropriately, the 'Mazda MX-5 20th Anniversary Limited Edition'.

"British motorists have enjoyed a long-term love affair with the Mazda MX-5 which shows every sign of continuing to flourish through the next decade," comments Mark Cameron, sales and marketing director for Mazda UK.

"Launching in Spring when the prospect of open-top motoring has added appeal, the new Mazda MX-5 20th Anniversary model is the perfect way to celebrate this relationship during a year when we expect MX-5 sales in the UK to pass the 100,000 milestone since its launch in 1990.

"The Anniversary model will appeal to customers in search of pure driving pleasure who are also keen to enjoy the whole sportscar ownership experience while celebrating the unique MX-5 heritage. Over a span of 20 years, Mazda has sold more than 850,000 MX-5 sportscars worldwide and our roadster has won more than 170 awards. Today, the Mazda MX-5 remains unrivalled as a rewarding, affordable sports car that can also be used for everyday motoring all year round, supported by Mazda's legendary reliability and durability," adds Cameron.

In the true spirit of the original, the new Limited Edition model is based on the purest, back to basics MX-5, the entry-level soft-top 1.8 SE convertible, offering the best, fun-to-drive thrills along with a truly rewarding motoring experience. The 20th Anniversary Limited Edition also represents great value. Priced at £16,850 on-the-road, it features 10 additional items of equipment worth more than £650, just £55 more than the SE – and significantly less than the original Mazda MX-5 of 1990, in real terms when prices are adjusted for inflation over two decades.

'Stand-out' additional equipment featured on the Anniversary model includes 10-spoke 17-inch alloy wheels with a unique silver finish, front fog lights, chrome trims (around the grille, headlamps and fog lights), body-coloured roll bars and a supporting strut brace. Inside, the stainless steel scuff plate features a unique '20th Anniversary' logo and limited edition number, premium '20th Anniversary' branded floor mats, a body-coloured front dashboard, aluminium pedal set, and manual air-conditioning.

MX-5 20th Anniversary drivers benefit from the generous specification of the SE model, on which it is based, ensuring comfort and convenience are not comprised. Featuring as standard, electric and heated door mirrors, electric windows, remote central locking with deadlocks and remote boot release. The Limited Edition model also boasts a stylish, modern cabin with a leather steering wheel, gear knob and hand-brake, plus an MP3-compatible Radio/CD audio system with six speakers, steering wheel controls and an auxiliary (AUX) input jack for MP3 and iPod connection.

Mazda UK has secured 32 percent of the Anniversary model production destined for Europe, with around 600 units, reaching showrooms from 1 March 2010. Customers can choose from three colours which echo the original 1990 launch colours of red, white and blue. The ever-popular True Red is joined by two unique colours for the Anniversary model, Crystal White Pearlescent and Aurora Blue Mica, both available for the first time on the MX-5 in the UK, priced at £395.

Mazda dealers are currently offering Mazda MX-5 buyers three finance packages available for retail sales only, until 31 March 2010. Typical 0 and 5.9% APR** finance are available depending on type of sale and duration of package.

The Mazda MX-5 20th Anniversary model is powered by a 126ps, 1.8-litre petrol engine driving the rear wheels through a five-speed manual gearbox. Sportscar handling and legendary agility are complemented by a lively performance – 0-to-62mph in 9.9 seconds and a top speed of 121mph – and environmentally responsibility with modest CO2 emissions (167g/km) and a combined fuel economy of 40.4 mpg.


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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      "It takes 9.9 seconds for that 1.8-liter to 60 miles per hour"

      That's pathetic! I hope that's a typo?
      • 4 Years Ago
      "After all, the Miata is essentially a British roadster minus all the never absent rust, fatal electrical gremlins and routine catastrophic purging of essential fluids."

      And 20-odd years of motoring evolution in between.
      • 4 Years Ago
      What's with the 4-wheel drive ride height?
      • 4 Years Ago
      That paint job looks bollocks - that's not the dog's bollocks (which is good) but just plain bollocks (which is bad!!!)
      • 4 Years Ago
      i'll take the blonde.
      • 4 Years Ago
      Haha. 1.8 in the new bodystyle. Suckers!!!

      I feel vindicated that we didn't get the scirocco now.
        • 4 Years Ago
        Hm. admittedly the 2.0 is kind of a turd. More low-end power though, that's nice :p
        • 4 Years Ago
        Actually, the 1.8 is a better engine than our 2.0 because it it doesn't have all the smog stuff we need and it burns cleaner. I've driven both and there is not any perceived performance difference.
      futbolistapl
      • 4 Years Ago
      "And of course, as we all know (ahem) the 1990 original Miata came with a 1.6-liter power plant and the 1.8-liter motor didn't show up until 1996."

      Think about what you said there.

        • 4 Years Ago
        @futbolistapl
        And, of course, they can only get an MX-5 because the MX-5 was never marketed as Miata in Europe.
        • 4 Years Ago
        @futbolistapl
        1994
        • 4 Years Ago
        @futbolistapl
        I was going to say the same thing.

        1994 was the first year for the 1.8, guys.
        • 4 Years Ago
        @futbolistapl
        ANY car guy or track enthusiast would know that!!!

        Oooh, the shame! Just let it burn Lieberman, let it burn... LOL!
        • 4 Years Ago
        @futbolistapl
        Yea the 1994 Laguna Blue R Package I had, would beg to differ on the 1.8 L engine coming in 1996. :)
      • 4 Years Ago
      I have always liked the Miata. I also think special editions of cars are gaudy sales gimmicks when confined to appearance packages. I'm also thinking that the red dash gives that car a kind of Mattel-ish look. This is the sort of thing used as a grand prize at the opening of a new Seashell Of Lisson Grove‎ (fish and chips pub in London.) Pity.
      • 4 Years Ago
      So it's 3 seconds slower to 60 than the U.S. 2.0? Lol.
      • 4 Years Ago
      "Still feeling bad that we're not getting a 20th Anniversary Miata? It takes 9.9 seconds for that 1.8-liter to 60 miles per hour... "

      The MX-5 was always about handling ... which you wouldn't necessarily get a handle on dealing with I-95 all day long, would you Autoblog?
      • 4 Years Ago
      Wait...what do i see...could it be...Austin powers...YEA BABY.
      • 4 Years Ago
      1.8L came in 1994.
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