2010 Dodge Challenger R/T and SRT8 in Furious Fuchsia – Click above for high-res image gallery

For the record, the Dodge Challengers you see above are not pink. Despite a Pepto-ish hue, they're actually Furious Fuchsia. It would seem that Chrysler is choosing not to remember that it offered a similar shade back in 1970 and 1971 known as Panther Pink. This despite the fact that Dodge president and CEO Ralph Gilles tells us in the press release after the break that the R/T Classic and SRT8 Furious Fuchsia editions "[commemorate] four decades of Challenger performance" and "modernize one of the most memorable hues from 1970."

It seems to us that if it's acceptable to reintroduce Plum Crazy in its original purple flavor that it's equally okay to call these cars Panther Pink, but whatever. In any case, there's also an optional set of Pearl White performance seats with Furious Fuchsia stitching that we think would look just dandy with the Bright White A-line body-side R/T stripes and functional hood scoop on the R/T Classic (above left).

If the R/T's 376 horsepower just aren't enough for your tire-screeching needs, you can always upgrade to the SRT8 (above right) and its 6.2-liter Hemi V8, which offers up a willing 425-horsepower and 420 pound-feet of torque... but act fast as there's only 400 slated for production. Base price for the 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat comes in at $35,140 with the SRT8 model at $45,150 (both prices include $725 destination) and cars will hit dealerships in March. We'll do our best to bring you live shots of the pair from the Chicago Auto Show later this week.


Related GalleryFurious Fuchsia Dodge Challengers

[Source: Chrysler]
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Dodge Celebrates Four Decades Of Challenger's Muscle-car Heritage With Limited-edition Furious Fuchsia Models
  • 2010 Dodge Challenger Furious Fuchsia editions commemorate 40 years of Dodge muscle-car performance
  • Limited-edition Furious Fuchsia exterior answers customers' desire for the return of more Dodge brand high-impact heritage paint hues
  • 2010 Dodge Challenger R/T Classic edition is available in all-new Pearl White performance seats and Bright White A-line body-side R/T stripes
  • Dodge Challenger SRT8® Furious Fuchsia edition features unique 20-inch SRT forged aluminum wheels with Satin Black painted pockets, serialized dash plaque, Pearl White leather SRT performance seats with Furious Fuchsia accent stripe and retro-inspired chromed quad exhaust tips
  • Limited-production run of Dodge Challenger R/T Classic editions and only 400 Dodge Challenger SRT8 editions in Furious Fuchsia available
Auburn Hills, Mich., Feb 8, 2010 - Two of the wildest and rarest 2010 Dodge Challenger models will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance; the 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions. With its Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challenger models deliver the best of modern American muscle-car characteristics-unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology-now in one of the most significant hues.

"Commemorating four decades of Challenger performance, the new R/T Classic and SRT8 Furious Fuchsia editions modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia," said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President-Product Design, Chrysler Group LLC. "As an ode to our Dodge fans, these highly collectible models feature all-new Pearl White leather performance seats with Furious Fuchsia accents to deliver a customized, yet contemporary look to the heritage-inspired interior. Sum it all up, and Dodge is delivering a muscle-car tribute that no other manufacturer can even match."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat is $35,140, while the high-performance SRT8 model is $45,150 (both prices include $725 destination). Both Furious Fuchsia editions will be available for order at Dodge dealerships nationwide in March.

2010 Dodge Challenger R/T Classic Furious Fuchsia
Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Furious Fuchsia edition features dual throwback A-line body-side R/T stripes in Matte Black or Bright White. Completing the look are "Challenger" fender badges in classic script, large 20-inch polished-aluminum heritage wheels with all-season performance tires, classic egg-crate grille with heritage "R/T" badge, body-color rear spoiler, functional hood scoop and bright racing style fuel-filler door.

On the interior, the trapezoidal theme of the door-panel and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with exclusive Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching as a factory-installed option. Monotone Dark Slate Gray leather performance seats and center console armrest with Furious Fuchsia accent stitching are standard.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Furious Fuchsia edition includes the performance-minded Track Pak with precision-shift "pistol-grip" shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum "throatiness." And when it's time to deliver, the Furious Fuchsia R/T Classic can accelerate from 0–60 mph in less than six seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.

2010 Dodge Challenger SRT8 Furious Fuchsia
If the tire-smoking Furious Fuchsia R/T Classic is not exciting enough, the 400 ultra-exclusive 2010 Dodge Challenger SRT8 versions delivers even more punch with a 6.1-liter HEMI V-8 engine-with engine block lacquered in original HEMI Orange paint-producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.

The limited-production Dodge Challenger SRT8 in Furious Fuchsia is based on the 2010 Dodge Challenger SRT8 and features several standard equipment upgrades, including all-new Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents, serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips.

Production of the 2010 Dodge Challenger R/T Classic and SRT8 Furious Fuchsia Editions
Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Furious Fuchsia Pearl Coat will start in May 2010 at the Brampton Assembly plant in Brampton, Ontario, Canada. These special-edition coupes will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Dodge Charger SRT8 sedans.