- Feb 7, 2010
Social Experiment? Digg community to interview Toyota President on Monday
Monday's Digg Dialogg will be with Toyota's U.S. President & COO, Jim Lentz, who will presumably answer questions about that hot new 2011 Sienna. He might field a few queries on the recall woes afflicting the company right now as well. We're just guessing.
The description of the event gives us some indication of what will be covered and why Toyota is reaching out in this unique manner:
The interview starts at 2 p.m. PST Monday, February 8 and will be broadcast live on Digg's Dialogg page. They've already started accepting questions, which you can post up until 8 a.m. PST Monday. As of this writing, there were exactly 900 comments already in the queue. As you can probably imagine, most of the questions have an irate tone, but some people are asking the mundane, the humorous and the absurd as well. What did you expect from those sociial mediates?"Toyota is one of the most admired and recognizable brands in the world. With this recall, Toyota is facing intense scrutiny around how they will manage and get past the crisis. With social media channels such as Digg emerging as primary sources for news and engagement, Toyota is taking the unprecedented step of putting its senior executive in a direct dialogue with consumers, using social media to address Toyota's response to this extraordinary challenge."
[Sources: Toyota, Digg]
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