• Feb 7th 2010 at 1:34PM
  • 8
Digg, the "what's popular" website that allows users to share and rate links to stories they've discovered online, also offers a feature known as "Digg Dialogg," wherein it hosts a streaming exchange between prominent public figures and the masses (those that frequent Digg, at least).
Monday's Digg Dialogg will be with Toyota's U.S. President & COO, Jim Lentz, who will presumably answer questions about that hot new 2011 Sienna. He might field a few queries on the recall woes afflicting the company right now as well. We're just guessing.

The description of the event gives us some indication of what will be covered and why Toyota is reaching out in this unique manner:
"Toyota is one of the most admired and recognizable brands in the world. With this recall, Toyota is facing intense scrutiny around how they will manage and get past the crisis. With social media channels such as Digg emerging as primary sources for news and engagement, Toyota is taking the unprecedented step of putting its senior executive in a direct dialogue with consumers, using social media to address Toyota's response to this extraordinary challenge."
The interview starts at 2 p.m. PST Monday, February 8 and will be broadcast live on Digg's Dialogg page. They've already started accepting questions, which you can post up until 8 a.m. PST Monday. As of this writing, there were exactly 900 comments already in the queue. As you can probably imagine, most of the questions have an irate tone, but some people are asking the mundane, the humorous and the absurd as well. What did you expect from those sociial mediates?

[Sources: Toyota, Digg]

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    • 1 Second Ago
      • 5 Years Ago
      If Toyota provides better vehicles satisfying market demand, at a competitive price, with reasonable marketing skills I would buy them. Pretty simple. Quality + price = volume=profit. These recalls are old news. Let's get on with it. The competition is brutal. If you snooze, you lose.
      • 5 Years Ago
      Hot new Sienna? Was that just a dose of daily humor? A joke, right?
      • 5 Years Ago
      im sure they will toss in really hard questions like:

      "How hard is it for you to be such a great company"

      "its so unusual for you to have faults, is this minor issue still important to you"

      and of course:

      "obviously you care more about your customers than money, can you tell us about that"
      • 5 Years Ago
      LOL I gotta watch the highlights after school
        • 5 Years Ago
        It's a good idea to do this IF they answer the tough questions and don't give us a bunch or PR, corporate double-speak answers.

        I think it would be much more powerful to do a press conference and let the press go crazy asking every conceivable question until they burn out. Toyota needs to get this behind them. To sit there behind a PR veil makes them look like they are hiding something, when in reality they probably are just trying to figure out how to fix this whole mess.
      • 5 Years Ago
      There's gonna be alot of "Digg"-ing for Toy-Pres Lentz career (grave) come Monday....
      • 5 Years Ago
      I wasn't aware the typical Digg user was interested in the Sienna.
      • 5 Years Ago
      Toyota's brand image of quality is a myth and their warranties are worthless. Their 2.4 liter engine, the frame problems on their trucks and this are all proof they really don't build much better than average. I had a 2005 Camry and it was the second worst car I ever had, after a Pennsylvania built VW Rabbit. When I tried to deal with the issues (bad brakes, alignment, numerous trim problems, all because of manufactured defects in the vehicle) Toyota provided ZERO support in the warranty claim process and made it as difficult as possible. I never had any such problems when I drove Volvos and I have been treated extremely well by Subaru with my current car. I would never consider a Toyota and will stick with Subaru and Volvo in the future.