• Feb 5, 2010
Kia Big Game commercial – Click above to watch the video after the jump

We're not exactly sure when Super Bowl commercials became as big a story as the game itself, but we can't help but like a little entertainment during the breaks. Other than an advertisement for the aging Dodge Charger, the domestic automakers are staying out of the big game, but Kia had a good 2009 and the Korean automaker wants to get in on the Big Game action with one of its new products for 2010.

Kia picked up a pricey one minute spot during the third quarter of this year's title-deciding game, and it features life-sized toys living the high life in a brand new Sorento. The animated quintet hits the snow, does some water skiing and then goes all Hangover-style in Sin City before reality sets in and mom gets behind the wheel.

Hit the jump to watch the commercial for yourself. The cutsie character routine may be getting a bit tired, but Kia pulls off an entertaining commercial with kickin' tunes, a robot doing the robot and a six-foot tall teddy bear in a hot tub with a total hottie. And plenty more.

[Source: Kia]



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    • 1 Second Ago
  • 52 Comments
      • 4 Years Ago
      What no Kia Hamsters!
      • 4 Years Ago
      That pic is funny to me, because Lada used a similar shot of their (Fiat 124-based) Riva in publicity materials a while back. No cute fuzzies, and no "off road" suspension. I have no doubt the Lada survived unharmed, and I wonder how many Kias were wrecked getting that shot right?
      • 4 Years Ago
      Its True jsjs
        • 4 Years Ago
        HS

        I think you are misinterpreting the sexy curves on many exotics as a purely feminine design language - but the flared out wheel wells and other such design details actually denote a sense of power and aggressiveness.

        Case in point, owners of the Dodge Viper overwhelmingly are male.

        Otoh, a car w/ much softer and cuter curves, the VW Beetle is overwhelmingly owned by women.

        Here's what a dean of one of the top automotive design schools in the US has to say about this matter.

        *******
        It has the kind of styling women gravitate toward, says Imre Molnar, dean of Detroit’s College for Creative Studies, home to one of the country’s top automotive design programs. The BMW Z4 has a “complex and sophisticated compound form that’s very feminine,” he says, adding that some women are attracted to so-called “masculine” designs, but most gravitate toward vehicles with softer curves.

        Cars from Asian automakers tend to have styling that’s “much gentler, less aggressive,” Molnar says. Eight of the 10 models on our all-encompassing list of vehicles driven primarily by women are from Asian manufacturers.
        ********

        The Kia models w/ the Peter Schreyer design language have a very teutonic, bauhaus feel to it w/ its clean and yet masculine lines - very akin to the modernist furniture that one would usually find in a bachelor pad (women tend to prefer furniture w/ a warmer "feel" to it).

        Yes, some women do prefer vehicles which have more of a masculine look to it, particularly SUVs, but crossovers like the CR-V and quasi MPVs like the Fit w/ their softer curves are mostly popular w/ women.

        Otoh, cars like the Mitsu Lancer/Evo w/ its aggressive, oversized grille and "angry" headlamps are much more popular w/ male drivers.
      • 4 Years Ago
      damn the hot tub hottie is a hottie.
        • 4 Years Ago
        Notice they kept the one eyed monster away from the hot tub hotty.
        • 4 Years Ago
        No need to choose - threesome time :)

        A joke they could've thrown in was someone give the monkey a spanking lol
      • 4 Years Ago
      Enjoyable commercial. A Kia and Hyundai are surely on my checklist when looking at a new car.
      • 4 Years Ago
      Love it. Any commercial with one-eyed monsters bowling automatically gets a thumbs up from me.
        • 4 Years Ago
        That Subcompact Culture site is sweet, thanks. I have tricked out 07 Accent hatch myself.
      • 4 Years Ago
      wow whata great looking SUV. I wish i am free of some money to purchase this car, but sadly its not a good time for me....
      • 4 Years Ago
      Guys I know you dont like the Soccer Mom thing, but that's who buys these tings. These are popular with professional Suburban/Urban Women ages 35-45 middle management types with 1-3 kids.

      Lets face it KIA is becoming a Chick Brand and Hyundai is becoming a Guy Brand. Sure Men buy KIAs and Women buy Hyundais,but men are more likely to drive Hyundais and Chicks are more likely to drive KIAs.

      Women drive masculine looking products, and Men drive Feminine looking products.
      • 4 Years Ago
      Meh. If you take out the girl in the yellow bikini and they didn't get much for their money.
      • 4 Years Ago
      Like it and the music rocks...it will sell....name of song and artist anyone?
        • 4 Years Ago
        How you like me now? by The Heavy.
      • 4 Years Ago
      The commercial had me going until the last bit with the mom and kids... Although that's what they're selling it to.

      The musical score is from a group called 'The Heavy' out of the UK.
      http://www.youtube.com/watch?v=sVzvRsl4rEM

      • 4 Years Ago
      actually i agree with Vizel....

      The Korean commercial for this (relatively) same car is MUCH MORE informative than this American mess. The differences highlight what is acceptable for American audience.

      It's kind of funny because I watched the American version and the car didn't mean much to me. Then I watched the Korean commercial and I actually took interest. It wasn't until the Korean commercial that I knew:
      - LED Tail Lamps
      - 3 Powertrains
      - TPMS
      - Vehicle Stability Control
      - Reverse backup parking sensors

      And those are just the things I could read or decipher... All very valuable things I'd want to know about a car if I were to start considering it, wouldn't you think so?

      In the American commercial what did I learn about the car:
      - It's silver...
      - has a glass roof.....
      - Comes with free dolls ??
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