• Feb 4, 2010
According to figures from Desrosiers Automotive Consultants, Hyundai commands about 7.5 percent of the automotive market in Canada, which compares rather well with figures of 7 for Toyota. If Hyundai can manage to match Toyota for Canadian market share, the Korean automaker has said it will consider restarting its plant in Bromont, Quebec, in order to meet demand.

It would seem that Hyundai has reason to be optimistic that it will hit the 10-percent market share goal in Canada. Last year, Hyundai sold 103,000 vehicles in the Great White North, and January sales of 6,084 units outperformed 2009 results by 32 percent. In contrast, sales for both Honda and Toyota were down last year.

Further, Hyundai has a number of new products on the horizon, including the all-new 2011 Sonata midsize sedan – which will also be the automaker's first-ever hybrid offering – and Elantra compact. According to Canoe.ca, Hyundai Canada President and Chief Executive Steve Kelleher says he expects the company's auto sales to rise between 3 this year.

[Source: Canoe.ca]


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  • 21 Comments
      • 4 Years Ago
      Market of Canada is a extremely small.
      Even Canada populations are smaller than S.Korea.
      If I am a Hyundai, This is a worthless plan.
      And Hyundai already had a canada plant at Bromont in 1980s.
      It was a miserable failure.
      Hyundai often said, it was a "Nightmare of Bromont".
      If i am a Hyundai, I better build plant at BRICs countries. I think Brizil is a better choice.
      US and Canada agreed NAFTA.
      Hyundai can export their 'made in usa' car to canada. 2 Plants are enough in North America.
      • 4 Years Ago
      Well I hope this time around that the Canadian & Quebec governments down fall for another request for another $300 million dollars or more handout. Most likely the Bromount plant needs to be refurbished for being idle for so long. The Ponys and Sonatas made there in the past were simply horrible cars.
      • 4 Years Ago
      So if Hyundai and Honda are right around 7% each and Toyota is at 10%, what kind of marketshare do the Detroit automakers have in Canada?

      Anybody know?
        • 4 Years Ago
        The model equipped in Canada is way different than the U.S.
        No TPMS on most of its model...
        Canadian Model accent/elentra doesn't even get side bag & curtain airbags standards...
        Sonata doesn't even get ESC on lower trims...

        Shame on Hyundai about their safety campaign...
        • 4 Years Ago
        Much larger market share of course.
        • 4 Years Ago
        I neglected to add we're also nuts!!! Chrysler beat Ford!!!!!!!!!!! WTF's up with that!! Aren't they supposed to be in the crapper? Who'd buy one of their products knowing they're gonna be gonzo in a couple of years? Oh wait...I said we were cheap...musta been some smokin' deals on.
        • 4 Years Ago
        I *rarely* see any Chrysler cars in the city, but there are a whole lot of RAM pickups in rural areas, and Jeeps in Quebec.
        • 4 Years Ago
        Hyundai and Kia had a bigger share of the market (during 2009) in Canada than did Honda and Acura together.and will probably catch up to Toyota (sans Lexus) this year or the next.

        http://www.goodcarbadcar.net/2010/01/canada-auto-sales-2009-year-end.html
        • 4 Years Ago
        Click here to find out...
        http://www.canadiandriver.com/2010/02/02/sales-up-in-january-but-not-all-is-good-desrosiers.htm

        Small cars are king in the land of the frozen polar bear. It's like we think we're European or something. Or it's the taxes...or we're just plain cheap...I mean frugal. Yeah, that's it.
      • 4 Years Ago
      Quebec is a nightmare for a lot of reasons that end up making it difficult to do business in that province but Ontario is the jewel of auto production for North America(historically cheaper labour than USA, healthcare is covered, highly educated, close proximity to USA and incredible infrastructure).

      I would imagine Dalton will be calling Hyundia right about now...

      Brazil...why? If it's going to be outside of Canada/USA, Mexico would probably make the most sense. Transporting from Brazil means a boat. The valuation of their currency is all over the place and it's not a stable country generally speaking. It's a great place to build cars for Brazil because of their protectionism, but outside of South America it makes little sense.
      • 4 Years Ago
      Hyundai have too many overseas plants.
      It is time to stop it, focus on their line up.

      Hyundai better consider other option for contribute canada.
        • 4 Years Ago
        The quality/reliability of Hyundai vehicles has been improving year to year.

        Hyundai doesn't have the capacity to meet the demand for their vehicles worldwide w/o adding new manufacturing facilities.

        And overseas plants do not have to mean lesser quality/reliability.

        AutoBild of Germany (which probably does the most comprehensive analysis/survey in the industry) rates the long-term reliability of Hyundai vehicles in the top 5 in Germany.
        • 4 Years Ago
        Uhh, Hyundai has already launched the new Tucson, Sonata and Equus in its home market and will soon have done so in North America.

        Next in the pipeline are the new Elantra, Accent, Santa Fe, Tiburon and Azera as well as entirely new models like the Portico.

        Basically, Hyundai will pretty much revamp its entire lineup during the next 3 yrs.

        What more do you want?
        • 4 Years Ago
        no, no.
        I mean hyundai should better stop expand their overseas plants.
        and focus on quality of their vehicle, if they do not want fall in toyota style trouble.
      • 4 Years Ago
      Perhaps they could move North American Elantra and Tucson production from Ulsan.
        • 4 Years Ago
        Elantra production is already scheduled to move to Montgomery with the redesign. Santa Fe will move to West Point with Sorento and Optima/Magentis.
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