• Feb 4, 2010
We remember the last time we reached for a Cohiba and said to ourselves, "Man, this illegal Cuban cigar would taste so much better if we had a Chrysler branded humidor. Hey Jeeves, we're running a little low on Pernod here. Getting chopping." Well sir, from our lips to the Chrysler marketing department's ears (except the Pernod part). That's right, for the low, low (we think) price of $199.95 we can have our very own laser-etched Chrysler humidor. And so can you!

There's more than just cigar boxes for sale. Travel goodies, pens, clothing – you name it – is all branded Chrysler and up for sale on a new website. But not just Chrysler. Dodge, Jeep and Ram are in on the action as well. And we must say, the Dodge store is really cool. From the Super Bee T-shirts to the 1:64 scale trucks to the '68 Charger R/T ladies shirt we do want.

The Jeep store is a bit too Eddie Bauer meets Kennebunkport for our tastes. We were hoping that Jeep would go more with its new "I Live. I Ride. I Am. Jeep." tagline, which seems to feature nothing but pretty ladies exiting hair salons, but no such luck. Still, we wouldn't mind a Jeep T-shirt. And then there's the Ram Trucks store which sells tough guy-stuff like work gloves, Leathermen, tool bags and shock-proof watches. Howie Long would fit right in, if he weren't working the other side of the fence. Press release after the jump.

[Source: Chrysler]

Press Release

Chrysler, Dodge, Jeep® and Ram Truck Brands Offer New Merchandise Online


Auburn Hills, Mich., Feb 1, 2010 - Perhaps you are a hardcore fan of the Dodge Challenger, in love with your Jeep® Liberty, think your Chrysler 300C is red-carpet worthy or one of those people who would not be caught driving anything other than your award-winning Ram truck. If this sounds like you, and you have the desire to express yourself, the Chrysler, Dodge, Jeep and Ram Truck brands have a new shopping experience tailored to your needs.

Starting today, fans, enthusiasts and consumers can log on to the Chrysler, Dodge, Jeep or Ram Truck brand web sites to view the new clothing and accessories that are available for purchase.

"Chrysler, Dodge, Jeep and Ram Truck Brand vehicles each attract a different customer, and the clothing and accessories offered on the brand sites represent the lifestyle and attitude of that customer," said Olivier Francois, President and CEO - Chrysler Brand and Head of Marketing, Chrysler Group LLC. "Each brand offers merchandise that is high quality and made of substantial materials. We also offer products from companies that share our passion for substance and style."

The Chrysler Collection
Refined and stately, the "Chrysler Collection" features luxury gifts, accessories for travel and home, and fine clothing. Offering items that would fit perfectly in a home or office, the luxury gifts collection features items such as a solid mahogany humidor, a black leather portfolio and an elegant assortment of writing instruments. The travel and home collection offers distinct items tailored to the Chrysler brand customer such as a leather wine bottle carrier, a three-finger cigar case and a Blue and Café Brown leather tote from Clava®. Men's and women's cashmere sweaters are offered in the clothing boutique, which also includes oxford shirts for men and cozy jackets for women.

Dodge Life
Clothing and accessories that are style driven, vehicle influenced and include a taste of the iconic Dodge vehicles for which the brand is known is what the Dodge consumer will find on the "Dodge Life" website. The new Dodge look was created by the designers who live, breathe and create the Dodge cars seen on the road today: Winnie Cheung, Vince Galante and Tome Jovanoski. The design team has given a new look and feel to the Dodge brand clothing which now evokes an edgier, urban style that is comfortable for wearing on a road trip or at the race track. Dodge Life features hoodies and tees with the new Dodge brand "D" apparel logo, as well as iconic Super Bee, Challenger and Charger logos. The clothing collection features apparel for men, women and kids. And, collectors will be pleased to find numerous die-cast models from yesterday and today.

Jeep Gear
"I Live. I Ride. I Am. Jeep" is not just a tagline; it's a way of life for Jeep devotees. Whether it's on the slopes or on the trail, the Jeep Gear site offers items for men, women, kids and man's best friend. Trail headlamps, UV-filtering sunglasses and a Swiss Army rescue tool are must-have items for off-roaders. Performance fleece and water-resistant jackets and vests are perfect for those who crave outdoor adventure. And, for pet lovers, the site features items, such as a collapsible bowl, matching leash and collar and other accessories. Completing the site are a collection of military-inspired t-shirts, as well as a collection of go-anywhere t-shirts from American Apparel.

Ram Trucks Outfitter
Whether it's on the work site or in a hunting blind, Ram Truck customers work and play hard, and they want equipment that's durable and dependable, just like the truck they drive. Cow-hide work gloves that give an extra handle on any job, a heavy-duty G-Shock watch with atomic timing suitable for any construction site or an 18-can cooler in high-definition in all-purpose camouflage are just a snapshot of the items featured in the Ram Truck Outfitter site. Men's clothing includes a long-sleeve Henley shirt thick enough to provide breathable base layer of warmth and a shadow-plaid flannel-lined fleece shirt. A variety of short and long-sleeve American Apparel t-shirts are available for women as well as polo shirts with moisture wicking to help keep cool in warm weather.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat's complementary technology – from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.



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    • 1 Second Ago
  • 28 Comments
      stealthebeatles
      • 4 Years Ago
      So I was looking at the one Jeep shirt... the American Apparel one. With the picture of the Jeep in the bottom right. "Oh, that's really cool," I said to myself. Click to zoom. Picture of the Compass. THE COMPASS. NOT A WRANGLER. NOT A COOL JEEP. THE COMPASS.

      I would have probably bought it otherwise.
      • 4 Years Ago
      Does Toyota have an on-line store like this? Maybe they could full body armor suites. Or brake conversion kits. Or a software flash update thingy. Or...
        • 4 Years Ago
        Lol,no.But you can buy a nifty Toyota Tundra hat,to show the world what type of hard-core truck you drive.
      • 4 Years Ago
      I don't think Chrysler can be a true luxury brand without a proper Executive Class RWD Sedan, 5-Series size, ala 200C. according to the 5-Year plan Chrysler is sizing their cars similar to mainstream brands and such. with their mid-sizer being a FWD based car. A RWD mid-size car would be good, a 3-Series sized car can adopt FWD/AWD ala Audi A4. unless the LX can shrink to that size. But Lancia's interiors seem to be high quality so Chryslers with Lancia interiors would be nice. But what I do NOT want is Lancias and Chryslers rebadged in different countries, make them unique, the Chrysler Delta should at least get the Nassau rear end instead of that Murano one that plagues most smaller Lancias.
      • 4 Years Ago
      Chrysler Groups cars still suck and are very uncompetitive... A vintage T-shirt isn't going to change that.
      • 4 Years Ago
      I'll stick with Porsche Design, thank you.
        • 4 Years Ago
        Porsche design is, of course, phenomenal. Saab actually used to have some really cool accessories, but I looked at their latest brochure and outside of some (likely outrageously expensive) aftermarket wheels and trim bits, their offerings are pretty dismal these days. Highlights were a moose keychain fob and an infant "onesy" with the Saab logo printed on it. Hopefully Spyker's stylistic panache can revive that catalog.
      • 4 Years Ago
      OK all kidding aside, this is just further confirmation of what Sergio wants to do with the Chrysler brand. They've hinted before that they want to go upscale. We just don't how far they want to go. Buick level? Accura level? Higher? We may see a future decontented Maserati as a halo model for a revamped luxury Chrysler brand (something above the current 300). Of course this won't happen over night, maybe not in the next 5 years. First they've got to survive and rebuild.
      • 4 Years Ago
      They should brand everything "FIAT" except their trucks and jeeps.
      • 4 Years Ago
      Briefly looked at the merchandise , cheap chinese junk branded for anything you ask for.
      • 4 Years Ago
      What a joke.

      People don't even buy their cars! What in the hell makes them think the public would want to buy (or even know about) their less publicised accessories for their inferior vehicles.

      Chrysler is a sinking ship that has built crap for the past 30 years. Even if they make it I wouldn't buy one of their vehicles.
        • 4 Years Ago
        Late summer last year, I traded my 525i for a 300c and have NEVER regretted the purchase. Styling, convenience comfort and the sheer bang for the buck is what I love about this car. Even with the design being relatively "long in the tooth,” it still turns a lot of heads and I live in the Washington, DC area, where BMWs, Mercedes and Jags are a dime a dozen.

        The local dealer had and continues to be awesome to deal with. Better car out??? In what context are you referring to better?

        A NUMBED-OUT-WANNA-BE-BMW, Lexus??? Give me a FREAKING BREAK!
        • 4 Years Ago
        "Anyone I knew with a Chrysler has never had any good stories."

        Well now you know one! I won't rehash what I've posted elsewhere here. You can look for them if you want. There are others on AB that have success with them as well.
        • 4 Years Ago
        @Frank

        I wasn't trying to imply that ALL Chryslers are unreliable, but Consumer Reports, JD Power, and TrueDelta all show that they aren't quality vehicles.

        My point is, there are much better vehicles out there.
      • 4 Years Ago
      Chrysler is dead. Please let it go peacefully and gracefully like Hudson, Packard, Studebaker, and those before it.
      • 4 Years Ago
      I know they are working on it but Chrysler does not have the cachet yet to roll out luxury lifestyle merchandise. I do honestly believe Chrysler can make themselves into a sub or even full blown luxury brand but they are a long ways off and this kind of marketing isn't going to sell the sizzle on a steak that doesn't exist yet.
        • 4 Years Ago
        I want the t-shirt that says:

        "My company went through Chapter 11 and all I got was this crummy t-shirt . . . and $7B of debt to the American Taxpayer"
        • 4 Years Ago
        But who wouldn't want a skin tight tee that says Dodge on it? You're just not dressed unless you're sporting all the corporate logos that tell the world exactly what kind of unique and special individual you are.
        • 4 Years Ago
        How bout a t-shirt that says this:

        1. My company was puchased another company who stole all it's money
        2. My company was sold to ANOTHER company who didn't know NOR was interested in it's business
        3. My company was then bailed out because of it was the right thing to do
        4. My company will create and develop cars that I am interested in
        • 4 Years Ago
        If a person proudly strutting around "Chrysler" branded clothing, then they in fact would be a unique and special individual.

        Personally, I think this little business venture will hardly create any revenue, unless I underestimate the number of PT Cruiser fans out there.
        • 4 Years Ago
        Hey invisiblepigeon3... (should I attempt to respond???)... Eh... you can teach the stupid to be smart.
      • 4 Years Ago
      I wonder if Chryslers' leather products are made with genuine Corinthian leather.
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