• Feb 3, 2010
2010 Scion Lineup – Click above for high-res image gallery

"Scion (is an) innovation laboratory and a chance to try new things," says Jack Hollis, vice president of Scion, Toyota Motor Sales U.S.A. Naturally, when we think of Toyota and innovation, we think hybrids. And, moving another step towards some sort of logical conclusion, since Scion is Toyota's youth-oriented brand and the younger generations are considered to be more in tune with the environment, hybrids would seemingly be a lock for the Scion brand. Not so, it seems, and the main stumbling block is a familiar one: cost.

Hybrids – and particularly Toyota's complicated Hybrid Synergy Drive – feature two distinct sets of drivetrain components that are each capable of powering the vehicle under certain circumstances. As such, they are more expensive to produce than typical internal combustion engine-powered vehicles. Add in an expensive battery pack, and the expected cost for a hybridized Scion shoots past the self-imposed $20,000 ceiling that Toyota has set on its entry-level marque.

So, if not hybrids (at least not in the near-term future), what innovative technology is Toyota considering for Scion? For starters, all-wheel drive, likely cribbed from Subaru, of which Toyota owns a 16.5-percent stake. Apparently, Toyota believes it can manage an all-wheel-drive Scion that doesn't break the $20,000 barrier more easily than it can one with a hybrid powertrain. Where that falls into the Japanese automaker's stated goal to produce ever more fuel efficient vehicles, we don't yet know.



[Source: Wards Auto]


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    • 1 Second Ago
  • 19 Comments
      • 4 Years Ago
      Instead of AWD, can we just get a light, fun RWD car similar to the MR2?

      I'd imagine that RWD is cheaper to produce than AWD anyway, so that would seem to fit well no?
      • 4 Years Ago
      AWD = higher cost to buy + higher operating costs

      Sounds like the opposite of Scion's goal of trying to attract customers by being affordable.
      • 4 Years Ago
      "Scion (is an) innovation laboratory and a chance to try new things," says Jack Hollis, vice president of Scion, Toyota Motor Sales U.S.A."

      No, it's not. It's recycled JDM product.
        • 4 Years Ago
        xB - 1st Gen Toyota bB
        xA - 1st Gen Toyota IST
        tC - US Spec only
        xB2 - Toyota Corrolla Rumion
        xD - 2nd Gen Toyota IST/Toyota Urban Cruiser

        They need the iQ yesterday, having driven one it is an absolutely fabulous. Waaay better than a Smart car. The actual JDM bB should be brought over too, not the huge bB we have now.

        http://toyota.jp/bb/index.html?padid=ag001_from_top_carlist
        http://toyota.jp/iq/index.html?padid=ag001_from_top_carlist
        • 4 Years Ago
        You realize that not since the original xA/xB have the cars been "recycled JDM product", right? Not that there's anything wrong with that, since Scion started going downhill when they tried to "Americanize" everything...
        • 4 Years Ago
        he means try new things in the us market without risking toyotas image
      • 4 Years Ago
      It's not the hybrid tech that's expensive; it's that they don't expect to get a return on the cost of engineering a hybrid into a low-cost, low-sales volume Scion...

      either that or they're really planning on letting Scion die quietly in the afterglow of the Lexus and Toyota hybrids.
      • 4 Years Ago
      So, was QA on their parts 'too expensive' for Toyota?
      • 4 Years Ago
      a subcompact pickemup truck, a jeepster, a countryman alternative...

      with the Scion size and sub-200hp engines, all would be a fuel efficient alternative to the current selection.
        • 4 Years Ago
        Yes, subcompact truck. I would suggest making it awd compatible too, and give it some ground clearance.
      • 4 Years Ago
      Perfect Scion lineup

      -Next gen tC (but it better be good after this long ass wait)
      -iQ
      -Awd xB
      -FT-86

      no xd, no pick up no bs
        • 4 Years Ago
        ft86 is the new celica, not gonna be a scion

        the new tc gets the 200 ish hp 2.7L 4cyl, should be at least a nice engine
      • 4 Years Ago
      Considering that the second gen xB weighs about as much as the original box-on-wheels, a Volvo 240, how's about forgetting the hybrid and just introducing fuel economy back into the equation? You know, by not adding 600+ pounds to your vehicles with no added utility?
        • 4 Years Ago
        seriously, when scion first came out with the box and the shoe they were the smallest cars on the road

        the current box and shoe are also rans in the compact car segment

        go way smaller, the sales will come back

        iQ is kinda exciting, anything that small is bound to be fun to drive (unless it has a box of rubberbands instead of a transmission like the smart cars)
        • 4 Years Ago
        Good point. The current TC and Xb are too heavy. The poseur TC (2900lbs) weighs 200lbs MORE than a first gen 2.2L Impreza 4-door AWD (2690lbs). What Toyota should do is make lightweight, simple, fashionable cars WITH fun Subaru AWD as an option across the board. This is relatively easy to do for $20k in today's money. Witness the Suzuki SX-4 and current Impreza. Fun, cheap, doesn't get stuck in snow; sounds good to me!
      • 4 Years Ago
      Not too much of a stretch: the Corolla Rumion (Japanese version of our xB) is already available with a 4WD system.

      http://toyota.jp/corollarumion/concept/grade/index.html
      • 4 Years Ago
      Suzuki can do, so can Toyota. The return of the old RAV4 (4x4, manual transmission) in the guise of the xB would be very appealing.
      • 4 Years Ago
      AWD tC Rally car please.
      • 4 Years Ago
      When it Scion going to get modern transmissions?
      What about better engines, hello Valvematic 1.6,1.8,2.0.
      and I am guessing that Valvematic will work just fine on the 2.5 & 2.7.
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