• Feb 2, 2010
Cadillac is in the midst of a renaissance. Again. Still. The 2008 CTS paved the way, the Converj is set to follow, and the XTS is set to put the stodgy old Seville and Deville to rest. But Caddy's also preparing to launch an attack on the entry-level end of the luxury market. And according to word on the street, it'll be a full-on assault.

When the "small" Cadillac model dubbed ATS debuts for 2012 – the smart money's on the Los Angeles Auto Show in December – it'll be spearheaded by a four-door sedan, targeting the likes of the BMW 3 Series and Infiniti G37. But like the offerings from BMW and Infiniti, the sedan won't be the end of the story. According to an inside source speaking to Inside Line, the ATS will also breed a wagon, a coupe and a convertible.

Whether the convertible will use a folding metal roof or a conventional rag top remains to be decided, but whatever form it takes, one thing's for sure: General Motors remains very serious about Cadillac, and so should the competition.

[Source: Inside Line]


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  • 56 Comments
      • 4 Years Ago
      Glad to see Caddy on a roll, but I would say the renaissance started in 2000 with the CTS Mk 1. I posit that 20 or 30 years from now, its bold design redirection will make it more of a classic than the Mk2.

      When you look at what Caddy was making before and what the competition was making , it was truly groundbreaking from a design standpoint, regardless of whether you like it or not.

      • 4 Years Ago
      I'm surprised that GM is putting so much support behind the much unloved (in the US) wagon body style. Both the ATS and CTS in wagon for is pretty awesome.
        • 4 Years Ago
        If I were capable, I'd walk across the street and sign the papers on the Silver CTS Sport Wagon sitting on the lot. (then find a salvaged V and start swapping parts)


        Unfortunately, most of us that would go buy like that, aren't in a position to do so. Most people that can go and drop ~$50 on a sporty lux-wagon, aren't going to.
      • 4 Years Ago
      V///! V///! V///! V///! V///! V///! V///! V///! V///! V///!


      ATS + added lightness + 2.0T with 300+HP (or 2.8T) + sweet rims + tasteful body mods = ATS-V///
        • 4 Years Ago
        Unfortunately, with the performance division being disbanded, there might not be any more V's, except for the CTS's which were already developed before the group was broken up.
        • 4 Years Ago
        Yes, Lincoln is coming back on strong again. Good for them.
        Lar7789789
        • 4 Years Ago
        Jake B
        3:11PM (2/02/2010)
        As long as the ATS is significantly better in fit/finish/handling/power than the Lincoln MKZ then Cadillac will do well. It is impossible to get an upscale small car made by an American company.


        jake,

        well no thats your opinion, Cadillac just sucks
        • 4 Years Ago
        I kinda hope that if the high performance version of the ATS doesn't have a lot more than 300 horsepower, they don't put a "V" on it. We'd be looking at a 335i or G37s competitor at best. How light do you think they can get this car with all the federal safety regulations in place?

        The CTS-V takes on the M5 very nicely. An ATS-V will need to take on the M3. If it doesn't, don't put a V badge on the vehicle.

        Sal Collaziano
        http://www.cadillacowners.com
        • 4 Years Ago
        Yeah, 300 Horses won't cut it. You need 300 horsepower to compete with the top-of-the-line "Non performance" versions of the competition.

        I have my fingers crossed on an NA version of GM's gen 5 small block V8, Making around 425-450 horsepower.

        That would be seriously badass.
        • 4 Years Ago
        Hey man, I'm sorry my opinion isn't popular enough for three stars. I'm only going by what my Cadillac factory rep told me. I hope they change their mind.
        • 4 Years Ago
        As long as the ATS is significantly better in fit/finish/handling/power than the Lincoln MKZ then Cadillac will do well. It is impossible to get an upscale small car made by an American company.
        • 4 Years Ago
        Tourian:

        Just because the performance division doesn't exist anymore, doesn't mean new V-Series cars can't be produced. The employees who worked on the Cadillac V-Series were transferred over to the Cadillac division.
      • 4 Years Ago
      With the current CTS being almost identical in size to the 5 yet priced between the 3 and the 5, how big is the ATS going to be? Smaller than the e90, or still bigger? Don't know if they're going to bother bringing out a RWD that's smaller than the e90, which would be about the same size as the e46.

      I do hope they bring out an ATS that's at most the same size as the e90, because as good as the CTS-V is, I just want a hot sedan that's a bit smaller than that...

        • 4 Years Ago
        One can expect the ATS to be 3-sized and priced between the 1 and the 3.
      • 4 Years Ago
      This is VERY encouraging news.

      GM is smart enough to see that they can't just come out with one car. To go up against the likes of the 3, they need a whole family of cars to go after every segment that the 3 is in.

      If it looks anything like a baby-CTS or the gorgeous Converj concept, this is going to be a hit. I am not digging the ATS name, but that's pretty minor at this point.
      • 4 Years Ago
      Cadillac is dying a slow painful death. It has been an insignificant brand for years now.
      Again, what is it they make??,,,,,luxury cars? No. Station wagons and trucks? Yes. Okay, I remember now.
        • 4 Years Ago
        What drugs are you on? I want in!
        • 4 Years Ago
        John, You make a good point. Have you driven the Porsche Cayenne? It really is an SUV that performs like a Porsche.
        You have to agree the trucks sold by Cadillac are just Chevrolets with a lot of fake wood. Cadillac doesn't seem to know what it wants to be.
        • 4 Years Ago
        I don't agree with the comment that Cadillac is dying, but I definitely agree there is an identify crisis within the brand (just like there is with BMW and other brands).
        • 4 Years Ago
        So it's wrong that Porsche sells a SUV and sedan?

        Or that Toyota sells anything non-Camry-based as a Lexus?

        What?
        • 4 Years Ago
        The CTS isn't a luxury car? The Escalade - the best-selling vehicle in its class by a wide margin - which lists from $70k-90k isn't a luxury vehicle?

        And - with the exception of the $100K+ Panamera Turbo, the V-Series is the fastest 4-door around the Nurburgring. Faster than an M5, E63 AMG, and RS6.

        I'd agree that the SRX is too downmarket from where Cadillac should be. But come on, dude. It's not 1999 anymore.
        • 4 Years Ago
        Cadillac dying? you must be joking. In Dec '09, Cadillac sold more SRXs than BMW sold X3s, X5s & X6s COMBINED.


        SRX -------4,986

        MKX-------2,006

        The SRX is far and away more luxurious than the X3 which it directly competes with.


        • 4 Years Ago
        Not those strong enough to make me buy a Cadillac.
      Lar7789789
      • 4 Years Ago
      Dude
      1:41PM (2/02/2010)
      That's because it's the ONLY American luxury brand.



      UMM< that might have been partly true 10 years ago, but Cadillac just doesn't sell enough to confirm Your opinion



      by the way, Lincoln outsold Cadillac last month
      • 4 Years Ago
      I'm not surprised that some people's needs are met by Cadillac but I am surprised some consider the likes of BMW to be comparable to Cadillac. Cadillac is comparable to Lincoln, not world class brands.
      • 4 Years Ago
      Cadillac will need to distinguish this car from other GM brands. Define it somehow as not being just another shared platform. Looking forward to its success.
        • 4 Years Ago
        Right on.
        • 4 Years Ago
        Well considering that the all-new Alpha platform it's built on won't be shared with any other division - at least that we know of - I don't think you'll need to worry too much.
      • 4 Years Ago
      The entry level premium segment is heating up even hotter!

        • 4 Years Ago
        I understand referring to the ATS as the entry level Caddy. However, there are those of us who can afford the big luxury cars but are ready to downsize while not giving up luxury.
      • 4 Years Ago
      Definitely has sales potential, especially if they can actually make it appeal to women a bit (since the CTS styling definitely seems to drive them away - especially my wife anyway).

      Make the size right between the 1 and 3 series (just like the CTS is a bit bigger than the 3 is currently), and definitely keep it lightweight, hell, give it 2 drivetrains - performance V series and hybrid.
      • 4 Years Ago


      Cadillac already has a name for it - Cimarron
        • 4 Years Ago
        Sooooo lame. Fail.
        • 4 Years Ago
        Seriously people? Are we going to dredge up the Cimarron every time Cadillac makes a car under 200" long?

        Because it was dredged up when they launched the Catera and the Gen I CTS.

        Did anyone dredge up the Isetta when BMW launched the 1-Series?

        How about the Audi Fox when the A3 came out?

        Or the ARNA when the Alfa MiTo was released?

        No?

        The ATS is going to be on an all-new compact RWD platform. The Cimarron was a lightly retrimmed J-body Cavalier.

        it's time to be done with idiot comparisons to the Cimarron.
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