Toyota Motor Company falls 16%, FoMoCo up 25%

How do you know if a recall has affected your sales? If you find yourself below the Chrysler Group in sales performance. That's exactly what happened to Toyota Motor Company in January 2010, as the early effects of its sticking pedal recall sank sales 16 percent versus the same month last year. And the recall was only announced on January 21, directly affecting only about a third of the month's selling days. We'll be watching closely to see if Toyota can recover those lost sales in February, which may depend on the outcome of two House hearings scheduled to investigate how its recalls have been handled.

Ford Motor Company, meanwhile, continues to ride a wave of positive press and industry accolades to higher sales. Its group rose sales some 25 percent last month to beat all auto-making companies. Sales for the Ford brand itself rose 26 percent by volume alone. General Motors also has something to smile about, as Chevrolet roared back with sales up 36 percent and sales overall (including non-core brands that are still clearing out inventory) that jumped 14 percent.

Perhaps the single most surprising result is Kia, which for months has stood atop the sales performance charts with fellow Korean brand Hyundai and Subaru. While those two continued their winning ways, up 24 and 28 percent respectively, Kia sales remained flat. That said, there were only 24 selling days in January 2010 versus 26 in January 2009, so Kia did sell more vehicles per day in January than it did last year.

Brand Vol % January 2010 January 2009 DSR* % DSR 1/10 DSR 1/09
Mercedes-Benz 45.29 15,158 10,433 57.40 632 401
Buick 44.37 10,061 6,969 56.40 419 268
Volvo 41.86 4,128 2,910 53.68 172 112
Volkswagen 41.39 18,019 12,744 53.17 751 490
Audi 37.87 6,510 4,722 49.35 271 182
Chevrolet 36.42 105,294 77,186 47.78 4,387 2,969
Subaru 28.02 15,611 12,194 38.69 650 469
Ford 25.93 99,888 79,322 36.42 4,162 3,051
Hyundai 24.44 30,503 24,512 34.81 1,271 943
Nissan 19.44 55,861 46,769 29.39 2,328 1,799
Lincoln 15.51 7,036 6,091 25.14 293 234
GMC 11.42 21,303 19,120 20.70 888 735
Mini 7.93 2,247 2,082 16.92 94 80
Porsche 7.72 1,786 1,658 16.70 74 64
BMW 7.61 13,163 12,232 16.58 548 470
Mercury 5.77 5,482 5,183 14.58 228 199
Lexus 5.40 15,517 14,722 14.18 647 566
Land Rover 4.37 1,958 1,876 13.07 82 72
Mazda 1.78 15,694 15,420 10.26 654 593
Dodge 0.50 19,953 19,853 8.88 831 764
Kia 0.12 22,123 22,096 8.47 922 850
Cadillac -0.69 8,440 8,499 7.58 352 327
Chrysler -2.26 10,443 10,685 5.88 435 411
Honda -4.48 60,347 63,175 3.48 2,514 2,430
Infiniti -5.68 6,711 7,115 2.18 280 274
Jeep -6.65 15,715 16,834 1.13 655 647
Acura -9.22 7,132 7,856 -1.65 297 302
Mitsubishi -11.84 4,170 4,730 -4.49 174 182
Toyota -18.80 83,279 102,565 -12.04 3,470 3,945
Jaguar -19.21 631 781 -12.47 26 30
Ram -25.38 11,032 14,785 -19.17 460 569
Suzuki -44.19 2,040 3,655 -39.53 85 141
Saab -46.49 511 955 -42.03 21 37
Hummer -78.31 265 1,222 -76.51 11 47
Smart -84.35 278 1,776 -83.04 12 68
Saturn -90.89 562 6,172 -90.14 23 237
Pontiac -95.73 389 9,104 -95.37 16 350
Companies
Ford Motor Company 24.63 116,534 93,506 35.01 4,856 3,596
Nissan NA 16.12 62,572 53,884 25.80 2,607 2,072
General Motors 13.62 146,825 129,227 23.09 6,118 4,970
BMW Group 5.77 15,140 14,314 14.58 631 551
Jaguar Land Rover -2.56 2,589 2,657 5.56 108 102
American Honda -5.00 67,479 71,031 2.92 2,812 2,732
Chrysler Group -8.07 57,143 62,157 -0.41 2,381 2,391
Toyota Mo Co -15.77 98,796 117,287 -8.75 4,117 4,511
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 24 selling days in January 2010 and 26 selling days in January 2009, so the change in monthly sales volume will be less than the change in the average daily sales rate (DSR) for each brand/company.