• Feb 2, 2010
Toyota Motor Company falls 16

How do you know if a recall has affected your sales? If you find yourself below the Chrysler Group in sales performance. That's exactly what happened to Toyota Motor Company in January 2010, as the early effects of its sticking pedal recall sank sales 16 percent versus the same month last year. And the recall was only announced on January 21, directly affecting only about a third of the month's selling days. We'll be watching closely to see if Toyota can recover those lost sales in February, which may depend on the outcome of two House hearings scheduled to investigate how its recalls have been handled.

Ford Motor Company, meanwhile, continues to ride a wave of positive press and industry accolades to higher sales. Its group rose sales some 25 percent last month to beat all auto-making companies. Sales for the Ford brand itself rose 26 percent by volume alone. General Motors also has something to smile about, as Chevrolet roared back with sales up 36 percent and sales overall (including non-core brands that are still clearing out inventory) that jumped 14 percent.

Perhaps the single most surprising result is Kia, which for months has stood atop the sales performance charts with fellow Korean brand Hyundai and Subaru. While those two continued their winning ways, up 24 and 28 percent respectively, Kia sales remained flat. That said, there were only 24 selling days in January 2010 versus 26 in January 2009, so Kia did sell more vehicles per day in January than it did last year.

Brand Vol % January 2010 January 2009 DSR* % DSR 1/10 DSR 1/09
Mercedes-Benz 45.29 15,158 10,433 57.40 632 401
Buick 44.37 10,061 6,969 56.40 419 268
Volvo 41.86 4,128 2,910 53.68 172 112
Volkswagen 41.39 18,019 12,744 53.17 751 490
Audi 37.87 6,510 4,722 49.35 271 182
Chevrolet 36.42 105,294 77,186 47.78 4,387 2,969
Subaru 28.02 15,611 12,194 38.69 650 469
Ford 25.93 99,888 79,322 36.42 4,162 3,051
Hyundai 24.44 30,503 24,512 34.81 1,271 943
Nissan 19.44 55,861 46,769 29.39 2,328 1,799
Lincoln 15.51 7,036 6,091 25.14 293 234
GMC 11.42 21,303 19,120 20.70 888 735
Mini 7.93 2,247 2,082 16.92 94 80
Porsche 7.72 1,786 1,658 16.70 74 64
BMW 7.61 13,163 12,232 16.58 548 470
Mercury 5.77 5,482 5,183 14.58 228 199
Lexus 5.40 15,517 14,722 14.18 647 566
Land Rover 4.37 1,958 1,876 13.07 82 72
Mazda 1.78 15,694 15,420 10.26 654 593
Dodge 0.50 19,953 19,853 8.88 831 764
Kia 0.12 22,123 22,096 8.47 922 850
Cadillac -0.69 8,440 8,499 7.58 352 327
Chrysler -2.26 10,443 10,685 5.88 435 411
Honda -4.48 60,347 63,175 3.48 2,514 2,430
Infiniti -5.68 6,711 7,115 2.18 280 274
Jeep -6.65 15,715 16,834 1.13 655 647
Acura -9.22 7,132 7,856 -1.65 297 302
Mitsubishi -11.84 4,170 4,730 -4.49 174 182
Toyota -18.80 83,279 102,565 -12.04 3,470 3,945
Jaguar -19.21 631 781 -12.47 26 30
Ram -25.38 11,032 14,785 -19.17 460 569
Suzuki -44.19 2,040 3,655 -39.53 85 141
Saab -46.49 511 955 -42.03 21 37
Hummer -78.31 265 1,222 -76.51 11 47
Smart -84.35 278 1,776 -83.04 12 68
Saturn -90.89 562 6,172 -90.14 23 237
Pontiac -95.73 389 9,104 -95.37 16 350
Companies
Ford Motor Company 24.63 116,534 93,506 35.01 4,856 3,596
Nissan NA 16.12 62,572 53,884 25.80 2,607 2,072
General Motors 13.62 146,825 129,227 23.09 6,118 4,970
BMW Group 5.77 15,140 14,314 14.58 631 551
Jaguar Land Rover -2.56 2,589 2,657 5.56 108 102
American Honda -5.00 67,479 71,031 2.92 2,812 2,732
Chrysler Group -8.07 57,143 62,157 -0.41 2,381 2,391
Toyota Mo Co -15.77 98,796 117,287 -8.75 4,117 4,511
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 24 selling days in January 2010 and 26 selling days in January 2009, so the change in monthly sales volume will be less than the change in the average daily sales rate (DSR) for each brand/company.




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    • 1 Second Ago
  • 80 Comments
      • 4 Years Ago
      The only brands to exceed Jan 2008 sales are Hyundai, Kia, Mercedes Benz, Subaru and Volkswagon. Hyundai and Subaru have consistently exceeded 2008 sales.
      • 4 Years Ago
      Please link to the original article instead of spamming your site here.

      http://www.prnewswire.com/news-releases/hyundai-motor-america-reports-january-2010-sales-83370672.html
      • 4 Years Ago
      Nice going Buick. Even I would consider the Regal or LaCrosse when car shopping. Which just proves that good products can change a brand perception as witnessed by Hyundai and Kia.
      Meanwhile Suzuki's death watch continues. Given their low average selling price and abysmal volume, how long before they leave the US market to concentrate on India and China.
      • 4 Years Ago
      Why does Mercedes-Benz selling well?
        • 4 Years Ago
        There's also a revised S-Class out and some impressively low lease rates on the C-Class. Also, the average MB buyer makes between $150K-$400K a year, the recent stock-market happenings have been very kind to that income bracket.
      • 4 Years Ago
      Unfortunately, the Suzuki numbers are still reflecting the discontinued models (XL-7, Forenza/Reno) since they actually sold some MY2009 models in 2010). Sales of current 2010 models were actually up from '09.

      Grand Vitara +5%
      Equator +97%
      SX4 +12%
      Kizashi
      • 4 Years Ago
      Sonata sales are down. I wonder if the expectation of the newer model has caused buyers to wait or is it just aggressive lease deals for the Accord that is stealing Sonata buyers.
      • 4 Years Ago
      YOU dont know your history
      • 4 Years Ago
      The VW Group also sells cars made by Bentley, Bugatti, and Lamborghini in the States. And come 2011, they will be officially selling Porsches. Such a huge car company should have its name in the "company" chart in By The Numbers. Maybe when the Porsche thing is final, they will report everything under the VW Group umbrella.
      • 4 Years Ago
      I think Ford's performance hides some fundamental weaknesses. Mercury is moribund and should be killed off. Lincoln continues to struggle even with refreshed/new product, has no international presence and its models remain more or less tarted up Fords. Ford dumped Jaguar Landrover just when their investments seemed poised to bear fruit and is doing the same with Volvo, which not only has potential to grow as an international luxury brand but also offered a good business case for amortising platform costs. All this to raise seriously needed cash and fund debt. Good over the short term, but with its ties with mazda also compromised in the name of investor confidence, what will this startegy deliver over the next 3-5 years?
        • 4 Years Ago
        Yes they did dump Jag/LR and AM for that matter and are planning to do so with Volvo but the honest truth is that despite the fact that all those companies will make some money near term, they are eating up tons and tons of investment into new product at the same time.

        Ford needs to worry about Ford and to a lesser degree, Lincoln and Mercury. They need to pay down their debt and continue to make money. Part of what got them in trouble in the first place was the fact that they spread their business, engineering, and design people around among 8 brands and lost focus on the big brand. Dumping unnecessary brands and focusing on what works is a much better business model.
        • 4 Years Ago
        Frank,

        If you don't agree with carnut then state your case, but don't tell him to shut up. The comments on this blog are for us to express our opinions, not acquiesce to the "experts". Would you tell the posters on a sports blog to shut up about the Superbowl strategy and leave it to the coaches? That wouldn't be any fun.

        The original Frank
      • 4 Years Ago
      Suncor buying back shares.Suncor has cash flow from operations totaled C$1.13 billion in funds. It will use funds to buys back some of its shares from existing stockholders.

      The merger had given Suncor more financial strength to weather fluctuations in oil prices.

      "2010 is a year in which Suncor is building a solid foundation and a base that will drive growth going forward," George said during a conference call with analysts.

      Given oil’s rising trend, however, Fairbanks said he expects shares to rise this year to $40-$45.

      Stifel, Nicolaus & Co. analyst Amir Arif raised his rating to "Buy" from "Hold" and set a $43 share price target on Canada's largest energy producer.


      • 4 Years Ago
      Do you guys have a compendium of 'By the Numbers'? It'd be a nice, permanent feature to be able to look back multiple years without digging for each one.

      Quick rundown for the last few years.

      GM
      1-10 -- 146,825
      1-09 -- 129,227
      1-08 -- 252,565
      1-07 -- 247,464
      1-06 -- 296,003

      FoMoCo
      1-10 -- 116,534
      1-09 -- 93,506
      1-08 -- 159,914
      1-07 -- 166,835
      1-06 -- 205,671

      Chrysler
      1-10 -- 57,143
      1-09 -- 62,157
      1-08 -- 137,392
      1-07 -- 156,308
      1-06 -- 155,465

      Toyota
      1-10 -- 98,796
      1-09 -- 117,287
      1-08 -- 171,849
      1-07 -- 175,850
      1-06 -- 160,625

      Still a long ways to go to get back....
        • 4 Years Ago
        Thanks Wes seeing that really puts in perspective how hard the auto companies have been hit over the years...
        • 4 Years Ago
        GM core brands were up 30% over 2009
      • 4 Years Ago
      Good to see the industry up, but it looks like it took a lot of incentives to get there this month.
        • 4 Years Ago
        It's amazing at how many Chevys are sold and how little good press they get for doing so.
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