Audi's got a thing going with its Truth in Motion films. The first installment took a lush, slow-motion look at what it took to win the 2008 24 Hours of Le Mans, and this second installment charts the U.S. ski team's snow-and-drama-covered run to the 2010 Winter Olympics. Like that first doc, it is now available free in iTunes in both regular and HD resolutions. You can read Audi's press release after the jump, or better yet, click the link and get straight to downloading.
Audi "Truth in Motion" documentary available as free download on the iTunes Store
- The film documents the U.S. Ski Team's preparations for the 2010 Winter Olympics in Vancouver
- Availability on iTunes follows NBC premiere at 8 pm EST this Saturday
- This is the second documentary produced by Audi made available for free download on iTunes
HERNDON, Va., Jan 29, 2010 - The Audi-commissioned documentary "Truth in Motion: The U.S. Ski Team's Road to Vancouver" will air this Saturday night on NBC in anticipation of the 2010 Winter Olympic games. Following its prime-time TV debut Saturday night, the film will be available as a free download, exclusively on the iTunes Store (www.itunes.com).
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" will be available on iTunes in stunning HD and SD versions. Olympics and sports enthusiasts alike will be able to enjoy the documentary on their Mac or PC, iPhone, iPod with video and on a TV with Apple TV.
Much like its popular predecessor, "Truth in 24" which Audi developed with NFL Films last Spring, "Truth in Motion" provides a uniquely intimate look at a sport that pushes the human limits of endurance and determination. The U.S. Ski team allowed filmmakers to capture powerful, and otherwise unseen, moments in which the athletes chased their dreams of making it to Vancouver – at whatever cost necessary.
As part of its continued support of the U.S. Ski Team, Audi of America has commissioned a documentary film, "Truth in Motion: The U.S. Ski Team's Road to Vancouver", which tells the unique stories of these elite American athletes as they prepare for the competition of their lives – the 2010 Olympic Winter Games.
The filmmaking approach used by award-winning director Brett Morgen was state-of-the-art, including special camera techniques like ultra slow-motion shots. This creates the effect of, quite literally, making time stand still and showcasing the remarkable technique the skiers apply in matters of milliseconds.
Audi is a sponsor of the U.S. Ski Team and the film, according to Audi of America Chief Marketing Officer Scott Keogh provided a chance to chronicle the technology, innovation and willpower that define both Audi and the U.S. Ski Team.
"Behind every Olympic athlete are years of grueling preparation, heartbreak and triumph and we couldn't be more honored that the U.S. Ski team allowed us to share that side of the experience with the world," said Scott Keogh, Chief Marketing Officer at Audi of America. "By creating this film, we had the unique opportunity to share a powerful story that otherwise might not have been told."
The Audi "Truth in Motion: The U.S. Ski Team's Road to Vancouver" will be available after the broadcast on the iTunes Store at: itunes.com/truthinmotion.
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