• Feb 1, 2010

Click above to watch the video after the jump

When was the last time you saw a Dodge Charger commercial? It's been a while, hasn't it? If you've been missing the crosshair-wearing sedan's presence on the boob tube, we have good news for you. The marketing types at team Pentastar are once again advertising their product, and this spot that precedes the upcoming Super Bowl commercial for the Charger follows in the footsteps of recent Chrysler 300 commercials that hit the airwaves towards the end of 2009.

The Charger spot is a very simple affair, with a jet-black R/T model sitting in a parking lot all by its lonesome. Dodge ad execs saved a bit of money by slowly zooming in on the nice-looking muscle sedan for the entire duration of the 30 second spot. No fancy CGI effects, and there's but one simple cut here, folks. Then they apparently blew all the money they saved by hiring Showtime's Dexter star Michael C. Hall to execute the commercial's voice-over. Hall spends the entire time telling us what the Charger is not, and by doing so we get the message that he's telling us that Dodge's rear-drive sedan isn't for lightweights.

Hit the jump to watch the video for yourself. Unless you have a small dog that wears sweaters. People with sweater-wearing dogs probably won't like it.

[Source: Dodge via YouTube]



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    • 1 Second Ago
  • 39 Comments
      • 4 Years Ago
      i kinda chuckled at the caravan commercial that asked why carting around several of your offspring isn't considered masculine. Simple and somewhat effective, but I still can't say that it makes their products any more appealing.
      • 4 Years Ago
      Charger still looks real cool,wouldn't mind having one.
        • 4 Years Ago
        +1
        • 4 Years Ago
        I'm sorry to be the Negative Nancy, but I just don't find it very attractive, and every time I see one in person I'm fixated on the fact that the proportions are all wrong. It's too long, and the font end has this kind of bulbous cartoonish appearance that seems comical. I just don't really take people driving them very seriously. I imagine the design studies leading up to it were stunning, but the whole effect was lost in the translation to a full-size family sedan.
      • 4 Years Ago
      They are pushing this car, without a facelift, and without an optional manual gearbox option, let alone a diet to lose some weight, even just a couple hundred pounds.

      Consider me still unimpressed.

      G8 GT looked better if you didn't need a stick shift there, either, and was just a bit lighter weight.

      Why they can't build a car with a stick shift, or at least a dual-clutch gearbox, or build a mid-sized RWD sport sedan, rather than a full-size behemoth, is beyond me...
      • 4 Years Ago
      At least its tank isn't full.
      • 4 Years Ago
      I have this car...or the 2008 R/T version in black anyway....amazing car.....couldn't ask for more out of the sedan. 2011 will bring an interior work over and more hp---watch Sunday to get a sneak peak.

      All I’ve had to do is change the oil…this thing has been flawless and solid as a rock…did I mentioned fast as hell too? (just don’t turn the corner too fast…it’s not really made for that, but you could drive cross country and never get tired)

      As much as I love it, I'm going Challenger next year when the lease is up...I was trying to think of a car even cooler that the Charger...Challenger fits the bill....esp with new interior coming
      • 4 Years Ago
      Guys, he's being sarcastic.
      • 4 Years Ago
      I'd put an Obama sticker on my Charger if I drove one
      • 4 Years Ago
      It's a good move (and I think a good commercial) if only because they ARE advertising. And I bet more than a few people got a good laugh out of it, realized Dodge was still in business and went down to check it out.

      Can't wait to see the 2011 LX cars!
      • 4 Years Ago
      Chrysler's new ad agency also gave the Charger section of Dodge.com a makeover with a similar theme. Head over if you want to check it out.
        • 4 Years Ago
        Funny I don't exactly relate the website to "manly" but more so metro. Yes, metro, A LOT of it.
        • 4 Years Ago
        @MEMPHIS

        Indeed it is. Thanks for pointing it out!

        Note: Once you go to Dodge's website, don't click "Charger" from the Vehicles menu. Instead scroll down a bit and click the charger ad on the bottom left area.
      • 4 Years Ago
      "nice-looking muscle sedan"

      Huh?
      • 4 Years Ago
      I'm sorry but ever since police forces have been using these, I can equate owning one to owning a Crown Victoria.
      • 4 Years Ago
      I've seen this before on the TV. It is just bad. Says what it is not. Never says what it is. Crap.

      ..
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