• 39
Audi Green Police Campaign – Click above to watch the video after the break

Audi is taking some heat over the unintended connection one blogger made between the company's Green Police ad that's scheduled to debut during the Super Bowl and the Ordnungspolizei, the uniformed regular German police force when the Nazis ruled Germany. Because of the Ordnungspolizei's green uniforms, they were sometimes referred to as the green police. In the ad, Audi's Green Police arrest people for crimes against the environment, things like using styrofoam cups and not composting correctly. Drivers of the A3 TDI, though, get praised for their actions. In short, it's a Super Bowl ad.

Jeff Kuhlman, the chief communications officer for Audi of America, told AutoblogGreen that he personally talked to two Jewish leaders – Abraham Foxman, head of the Anti Defamation League, and Fred Zeidman, Chairman of the U.S. Holocaust Memorial and Museum – about the green police ads and that they did not see a problem with the spot. Kuhlman added that:
One thing that I think is also needed in order to put this into perspective is the issue of green police vs. Ordnungspolizei. Ordnungspolizei is directly translated to mean Order Police. It's more than just the difference between capital letters and small letters, it's official versus nicknames. And in our research not one person drew any other distinction other than "environmental".

We researched the term. We tested the ad concept with focus groups. We sought input and reaction from key organizations, including the Jewish community, and we sent out a press release that went to thousands of media, and not one reaction. I then worked again with key Jewish leaders after the blogger raised the issue, just to make sure that we hadn't missed something, and again, we were reassured that the term is not one that has historical significance, and that reactions to the term are completely in line with our intent ... environmental enforcement
Of course, Audi could perhaps have gone with Eco Police or Enviro Police or a bunch of other names that don't have this association and avoided the incident, but it those terms might not be available for use, either. From where we stand, it's not the best ad campaign we've ever seen, but it's also not worth getting one's eco-washed undies in a bundle about, either. After all, Israel's main arm of the Ministry of Environmental Protection in the area of enforcement and deterrence is called, you guess it, the Green Police.

[Source: mediabistro.com]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      Any other name wouldn't work with the Cheap Trick song. And worse, the guy in the ad looks like a refugee from "Reno 9-1-1". Those guys weren't very green at all...
      • 1 Year Ago
      It's the SAME thing with Gays and Queers. These people will seek out anything that they deem offensive and then sue someone.
      • 5 Years Ago
      If you try hard enough, you can be offended by anything. In fact, just now I have offended the easily-offended.
      • 5 Years Ago
      What's funny is that extreme environmentalism was an integral part of National Socialist doctrine, and what few followers they still have today are all steadfast environmentalists (e.g. Pentti Linkola, famous for both his National Socialism and his extreme environmentalism).
        • 5 Years Ago
        Yes the irony flattens me.

        Point is, I believe, if you go around preaching fully expect someone to point out your own flaws.
      • 5 Years Ago
      So... The Camaro SS was sold for how long???
        • 5 Years Ago
        But not by Germans..

        Tho I've always wondered the same thing...
        • 5 Years Ago
        Only the Z-28 was officially sold in germany.
        • 5 Years Ago
        sorry man, not in direct reply to your post, but I do see what you mean.

        Who f*cking cares? Leave it some jerk off to go digging up and somehow compare the Green Police to the German police of the Third Reich?

        Some people are just losers who have too much time on their hands
      • 5 Years Ago
      How long will we have to stand the legacy of the holocaust? Forever? Ok, it happened, it was hell in earth, it must be remembered. But seems that jews see evil even in flowers and birds, anything that is very remotely related to anything holocaust is fight with tons of firepower. What about let it pass and live a happy and free live from now on?
      • 5 Years Ago
      The global warming nonsense is taking on tones of a fascist movement
      anyway, with some countries setting fines for having a politically
      incorrect light bulb in your home, among other tactics, so the
      connection is not so far fetched. One global warming leader with a
      bullhorn suggested to a frenzied crowd of supporters that certain
      people, people deemed to be responsible, be sent for "re-education". Others in the movement have gone further, having called for trials, imprisonment, and even executions of anyone who even challenges the AGW contention. And in Germany, with a history of a people being easily led for a cause to create a "better world", those tendencies toward authoritarianism have not gone away. Michael Crichton warned of ecofascism in his book, State of Fear. Green Police indeed.

      • 5 Years Ago
      "Of course, Audi could perhaps have gone with Eco Police or Enviro Police or a bunch of other names.."

      What, no they couldn't. Then they wouldn't be super ultra trendy by using the color Green to encompass all things that are good for the Earth!
      • 5 Years Ago
      i like the Green Police song at the end !
      • 5 Years Ago
      Well hell, Jeff Kuhlman talked to two Jews and they said it was Kosher. So what is all the fuss about?
      • 5 Years Ago
      Half of Haiti gets wiped out and you're seriously worried about a connection very few people will ever actually make until you point it out? And what's you point it out, their reply will be "...huh?"

      Said blogger should put his or her time to genuine good use. Like getting a life...
        • 5 Years Ago
        I've done what I can to help. Cute try though.
        • 5 Years Ago
        Half of Haiti gets wiped out and you're seriously sitting by a computer reading this article?
      • 5 Years Ago
      Green Police vs. PC Police.
    • Load More Comments