Through March 1, 2010 , Chrysler is offering a $1,000 incentive for owners of the Toyota Sienna, Tacoma and Tundra who wish to switch to a Chrysler, Dodge or Jeep-branded truck. Chrysler's reasoning? Top Ram brand executive Fred Diaz says that Chrysler invented the minivan and "the 2010 Ram Heavy Duty is Motor Trend magazine's 'Truck of the Year' and the Ram 1500 is our most awarded truck ever."
There's money on the table for current Toyota lessees, too: $1,000 for drivers with expiring Toyota leases who switch to any Chrysler, Dodge or Jeep vehicle. The new offers took effect as of yesterday. Hit the jump to read over the press release.