2010 Dodge Ram HD – Click above for high-res image gallery
Earlier this week, General Motors announced that it would offer special incentives to Toyota owners in an effort to capitalize on the Japanese automaker's recent recall troubles. Ford and Hyundai eventually followed suit, while Chrysler stood to the side mulling things over. Ultimately, Auburn Hills decided to get a piece of the action, but unlike the other automakers making a run at Toyota's customers, Chrysler is specifically targeting minivan and truck owners.
Through March 1, 2010 , Chrysler is offering a $1,000 incentive for owners of the Toyota Sienna, Tacoma and Tundra who wish to switch to a Chrysler, Dodge or Jeep-branded truck. Chrysler's reasoning? Top Ram brand executive Fred Diaz says that Chrysler invented the minivan and "the 2010 Ram Heavy Duty is Motor Trend magazine's 'Truck of the Year' and the Ram 1500 is our most awarded truck ever."
There's money on the table for current Toyota lessees, too: $1,000 for drivers with expiring Toyota leases who switch to any Chrysler, Dodge or Jeep vehicle. The new offers took effect as of yesterday. Hit the jump to read over the press release.
Related GalleryFirst Drive: 2010 Dodge Ram HD
Chrysler Group LLC Announces Revised Incentives Focused on Promoting Award-winning Vehicles
* Chrysler Group LLC announces new incentives effective today that keep its award-winning vehicle lineup competitive in the marketplace
* Incentives valid today through March 1
* Tactical incentives encourage customers to "try us again"
Auburn Hills, Mich., Jan 29, 2010 -
Chrysler Group LLC today announced new incentives that will give consumers a level playing field when shopping our products against the competition and keep the company competitive in the marketplace.
Beginning today, the company is offering current Tundra, Tacoma and Sienna owners an additional $1,000 trade-in bonus cash with the purchase or lease of any new Chrysler, Jeep®, Dodge car or Ram truck.
"The 2010 Ram Heavy Duty is Motor Trend magazine's 'Truck of the Year' and the Ram 1500 is our most awarded truck ever," said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "Chrysler invented the minivan and with more than 65 minivan-first innovations has the best minivans in the marketplace with the Dodge Grand Caravan and Chrysler Town & Country. Dodge has sold more minivans than any other manufacturer, and combined with the Town & Country has more than 42 percent market share in the minivan segment," Diaz added.
The company also announced today $1,000 bonus cash for all Toyota returning lessees who purchase or lease a new Chrysler, Jeep, Dodge car or Ram truck vehicle.