• Jan 30th 2010 at 1:46PM
  • 103
2010 Dodge Ram HD – Click above for high-res image gallery
Earlier this week, General Motors announced that it would offer special incentives to Toyota owners in an effort to capitalize on the Japanese automaker's recent recall troubles. Ford and Hyundai eventually followed suit, while Chrysler stood to the side mulling things over. Ultimately, Auburn Hills decided to get a piece of the action, but unlike the other automakers making a run at Toyota's customers, Chrysler is specifically targeting minivan and truck owners.

Through March 1, 2010 , Chrysler is offering a $1,000 incentive for owners of the Toyota Sienna, Tacoma and Tundra who wish to switch to a Chrysler, Dodge or Jeep-branded truck. Chrysler's reasoning? Top Ram brand executive Fred Diaz says that Chrysler invented the minivan and "the 2010 Ram Heavy Duty is Motor Trend magazine's 'Truck of the Year' and the Ram 1500 is our most awarded truck ever."

There's money on the table for current Toyota lessees, too: $1,000 for drivers with expiring Toyota leases who switch to any Chrysler, Dodge or Jeep vehicle. The new offers took effect as of yesterday. Hit the jump to read over the press release.

[Source: Chrysler]


Chrysler Group LLC Announces Revised Incentives Focused on Promoting Award-winning Vehicles

* Chrysler Group LLC announces new incentives effective today that keep its award-winning vehicle lineup competitive in the marketplace
* Incentives valid today through March 1
* Tactical incentives encourage customers to "try us again"

Auburn Hills, Mich., Jan 29, 2010 -
Chrysler Group LLC today announced new incentives that will give consumers a level playing field when shopping our products against the competition and keep the company competitive in the marketplace.

Beginning today, the company is offering current Tundra, Tacoma and Sienna owners an additional $1,000 trade-in bonus cash with the purchase or lease of any new Chrysler, Jeep®, Dodge car or Ram truck.

"The 2010 Ram Heavy Duty is Motor Trend magazine's 'Truck of the Year' and the Ram 1500 is our most awarded truck ever," said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "Chrysler invented the minivan and with more than 65 minivan-first innovations has the best minivans in the marketplace with the Dodge Grand Caravan and Chrysler Town & Country. Dodge has sold more minivans than any other manufacturer, and combined with the Town & Country has more than 42 percent market share in the minivan segment," Diaz added.

The company also announced today $1,000 bonus cash for all Toyota returning lessees who purchase or lease a new Chrysler, Jeep, Dodge car or Ram truck vehicle.

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    • 1 Second Ago
      • 5 Years Ago
      Ford survived the Pinto and the Explorer. Audi survived their acceleration issues. Toyota has problems to be sure, but to suggest they are permanently tarnished makes me doubt that the writer of the article knows what the definition of "permanently" is.
      • 5 Years Ago
      Not many ,they hardly see Toyota trade ins.
      But last few days they are getting a lot of calls from Toyota owners
      • 5 Years Ago
      I'd have to say the Ram truck is the best vehicle Chrysler makes aside from the Viper. I could definately see some people trading in their Tundras for a truck that is built to last.
      • 5 Years Ago
      WINDSOR, Ont. -- A spectacular crash on the E.C. Row Expressway Wednesday evening saw a westbound car cross the grassy median into oncoming traffic, striking another vehicle, but none of those involved were seriously injured.

      A silver 09 Toyota Corolla driven by a 35year old female was going west on E.C. Row just west of Dominion Boulevard at around 5:45 p.m.

      "She just came across the median and hit that car," said Nicole Wilson, who was driving east behind the car the Toyota struck.

      "It was just so fast, it was surreal. It was pretty freaky."

      Wilson had just retrieved her two young children from day care and shuddered at the thought of her car being a few seconds ahead.

      "They're very scared," Wilson said of her children, who were given a pair of stuffed Sparky dogs by firefighters.

      The Toyota struck an eastbound Honda Element on the driver's side door.

      The Honda sustained major damage but the driver was not seriously injured.

      The Toyota came to rest lying on its side in the eastbound lanes facing west.

      The Windsor Fire and Rescue Service used the Jaws of Life to cut the roof off the Toyota before removing the driver, who remained conscious and alert.

      The eastbound lanes remained closed for about an hour as the vehicles and debris were removed.

      The westbound lanes were clogged as drivers slowed to look at the accident.

      The accident remains under investigation, but stuck gas pedal is suspected.
        • 5 Years Ago
        Maybe because you dont know our E.C. Row Expressway . It's not really a highway, and it happened righ by the Dominion exit, where there is a sharp turn. And that Corolla was going well over 150 km/h. Too fast for that turn
        • 5 Years Ago
        I don't recall stuck gas pedals forcing you across the median.
      • 5 Years Ago
      Well my brother works at Chrysler dealership here in town, and yesterday 2 sales people from Toyota dealership down the street applied for the job there. Looks like they wanna jump the ship
      Plus 3 Toyota trade ins at that dealership just yesterday
        • 5 Years Ago
        I'd tell your brother not to hire them because they aren't very
        bright. Toyota will recover from this before Chrysler/Dodge/Ram will
        been getting new products from Italy into their showrooms to help rise
        their abysmal sales numbers. I'm not a huge fan of appliance cars
        like Toyota's but while their reputation is damaged they are no where
        near in as much trouble as Chrysler and will recover quickly. If
        these guys want to buck the trend they should be applying at Hyundai,
        Honda, Ford or maybe even Chevy but Dodge, sorry this isn't going to
        help their sales

        PS - as a friendly tip, everytime you call it "Toyleta" or "turdra" is just makes you look like an idiot with no valid argument for defending a brand you obviously care about.
        • 5 Years Ago
        Man thanks for telling us, we know for sure Toyota is going down now.
        • 5 Years Ago
        I hope your brother's an awesome salesman.
        • 5 Years Ago
        One's true..the other isn't.

        Now run along and get a bargain on your Chrysler.
        • 5 Years Ago
        "PS - as a friendly tip, everytime you call it "Toyleta" or "turdra" is just makes you look like an idiot with no valid argument for defending a brand you obviously care about."

        Yep. Just like every time someone says that ALL Chrysler/Dodge/Jeep products are POS's.
      • 5 Years Ago
      well RAM truck is 1000% better then Turda
        • 5 Years Ago
        That must mean RAM are better than Ford or GM, which if that's the case you are dead wrong.
        • 5 Years Ago
        The numbers:
        Total truck sales 2009
        Tundra 79,385
        Ram 177,268

        Tundra is only a truck to those who don't know trucks. It's a piece of garbage that spells fail in every way exept to boast for one year that it was the fastest. It's been plagued with problems from day one and still can't measure up to anything but a truck wannabe.
        It's the butt of lunchtime jokes and ridicule and no mercy is given to the poor fools that dare to show up on a construction site. I love that commercial where the guy spouts off in a deep voice "I'm a trucker" then only to realize what a fool he is, the real pee wee herman in him comes out. They projected 200,000 sales per year and almost made it one year and then people figured out the con job Kamikaze Motors pulled on them and now look at the sales numbers. Drive your rust buckets as long as you can Tundra worshippers, when Toyota reorganizes and the dust settles, your Tundra will be the first to get the axe job.
        • 5 Years Ago
        All domestic full size are 1000% better than Turdra.
        • 5 Years Ago
        what is with people's obsession with associating toyota/trd/tundra with turds and/or toilets?

        It's old, same with Rustang and camarho.

        in australia for the Commodore it's commonwhore.

        okay so i like the camarho. but that's besides the point.
      • 5 Years Ago
      Actually, Chrysler must have forgotten the VW Microbus. I would say that was the first popular minivan. Anyway, if I still had my Toyota (which would not have been affected by this recall) I guarantee it would not be traded for a Chrysler product for a measly $1000 incentive. Some days I can not even tell if my local Chrysler/Dodge dealer is in business anyway.
      • 5 Years Ago
      It's sad how much control the media has over some peoples perception and it's ability to blow things out of proportion. The only reason this is making such big news is that it is a first for Toyota. Recalls like this by the big three are a common occurrence and are quickly discarded as "So what else is new." Being the proud owner of two Toyotas and the disappointed owner of a few domestics. The numbers are there; 24177 "2010 model-year Chrysler Sebring, Dodge Avenger and Nitro, and Jeep Liberty, Commander and Grand Cherokee SUVs, as well as 2009-2010 model year Dodge Ram trucks" sudden BRAKE FAILURE, 4.5 million "1995-2003 Windstars, 2000-2003 Excursion diesels, 1993-1997 and 1999-2003 F-Super Duty diesels, 1992-2003 Econolines, 1995-2002 Explorers and Mercury Mountaineers, 1995-1997 and 2001-2003 Rangers and 1994 F35 motorhomes" faulty cruise control deactivation switches that have caused FIRES, 1.5 million "1997-2003 Pontiac Grand Prix, 1997-2003 Buick Regal, and the 1998-2003 Chevrolet Lumina, Monte Carlo and Impala" potential engine FIRES. I would prefer to deal with putting my car into neutral and braking to a stop then dealing with no brakes, or having my car catch on fire. How soon they would like you to forget. Toyota is not the only company that these pedals are supplied to. There are FORD Transit vans in China that are being recalled with the same supplier pedals. As for the halt in Toyotas production, that was asked for by the supplier because of the lack of production capability for the replacement pedal to keep up with both production and field recalls. I don't remember the big three ever doing something like that for their customers. Those Toyota owners who do decide to switch only have to look forward to even more recalls and crap quality.
        • 5 Years Ago
        Wasn't 24,177 the number of entire cars cars sold by Chrysler sold in 2009-2010?

        • 5 Years Ago
        From 2004 to 2007, Toyota recalled a staggering 9.3 million vehicles (more than any other automaker) – a number exceeding its total annual output, and up from 2.5 million recalls in the three years previous to 2004. In 2005, Toyota's rate of recalls as a percentage of vehicles on the road hit 10.1 per cent, compared with 6.8 per cent from GM and 2.5 per cent at Chrysler Group.

        In 2006, Tokyo censured Toyota over improper business practices for failing for eight years to disclose and act on reports of a design flaw implicated in loss-of-control incidents. Loss of control due to accelerator pedals caught under floor mats triggered last year's huge recall, and caused four deaths after a Lexus abruptly went off the road in California.
        • 5 Years Ago
        The numbers are there; 24177 "2010 model-year Chrysler Sebring, Dodge Avenger and Nitro, and Jeep Liberty, Commander and Grand Cherokee SUVs, as well as 2009-2010 model year Dodge Ram trucks"

        You're going to compare 24,177 to several million? What are you smoking?
        • 5 Years Ago
        I think you're short by about 950,000.
      • 5 Years Ago
      Actually if you read the press release they said they are not doing it to grab Toyota customers, so much as matching the rebates with GM and Ford so as not to loose sales to them.
      • 5 Years Ago
      The two families I know that own Siennas have had nothing but problems with them. I fail to see why you think they're such a great vehicle.
      • 5 Years Ago
      The Ram is far better than the Tundra.
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