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2011 Hyundai Sonata - Click above for high-res image gallery

2009 was a tough year for nearly every automaker doing business in the U.S., but somehow Hyundai made the near total collapse of auto sales look like no big deal. Actually, we know how Hyundai pulled a Houdini-style miracle: Improved product and quality. And after taking a look at the Korean automaker's fourth quarter earnings report it appears that all that hard work paid off.

The New York Times reports that Hyundai made 945 billion won ($819 million), nearly four times the 243 billion won ($210 million) it made in Q4 2008. Hyundai essentially matched the $845 million that it made in Q3 2009 in part because of sales revenue that rose 9.3 percent year over year. Even more impressive is the fact that Hyundai pulled off a very solid profit in a down market while the Korean won increased by 35 percent versus the U.S. dollar.

Hyundai is likely pretty happy with its 2009 performance, yet the Korean automaker wants more in 2010. Hyundai is forecasting a sales increase of 11 percent versus 2009, with predicted sales of 3.46 million cars, trucks and commercial vehicles – not unreasonable when you consider the potential for the U.S. auto industry to improve a bit in 2010 combined with compelling new product like the 2011 Sonata.

Mitsuru Kurokawa at IHS Global Insight in Tokyo thinks Hyundai will make gains due to Toyota's recent problems, adding "they've got a lot going for them: a broad compact-car lineup, attractive prices for the quality they offer and clever marketing."




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  • 27 Comments
      • 5 Years Ago
      This is from a guy (Chris Shunk) who gave Hyundai horrible (excessively over exaggerating) reviews just 5 years ago.

      Yeah, Chris you were just over exaggerating. As my Accent has turned up to be a very damm good car. I cant wait until the next one comes out. After the next Accent you guys will say "MINI, Who?"
      • 5 Years Ago
      this article (http://www.pressdisplay.com/pressdisplay/showlink.aspx?bookmarkid=CNO0GVUWP2V5&preview=article&linkid=736fc5a0-1a41-43a4-be1f-d788a5ed8c2c&pdaffid=ZVFwBG5jk4Kvl9OaBJc5%2bg%3d%3d) presents a good addition to your post. So overall: a smart car, and one I would drive in ease, style and comfort for (debatably) a good price.

      Sincerely,
      MediaMentions
      • 5 Years Ago
      I must say the new Sonata is very sharp and one of the first Hyundai models to ever appeal to me. Ford, Hyundai and Subaru are really knocking it out the park right now. All three have great appealing products. I have a feeling Hyundai will steal a lot of Toyota owners.
      • 5 Years Ago
      And this, I believe is the brand which will absorb most of Toyota's customers who decide to defect.
        • 5 Years Ago
        Sat in it at the NAIAS... all I can say is wow. This car is a huge leap forward in the segment. I drive an '07 Altima, appreciate the redesigned Fusion 100%, but this car is scary good.
        invisiblepigeon3
        • 5 Years Ago
        zamafir

        STFU Only a moron like you would pipe up and defend this hideous monstrosity.
        • 5 Years Ago
        Compared to the boring camry, the Sonata looks alot more modern and stylish.

        http://www.hyundaibuzz.com/wp-content/uploads/2010/01/camryvssonata.jpg
        • 5 Years Ago
        http://www.youtube.com/watch?v=oM9TYZ7bZzw
        2009 LA Auto Show: Hyundai Sonata Press Conference
        • 5 Years Ago
        @InterfaceBurn - seen one? sat in one? Hyundai has no reason to worry. Interior is generations past toyota, exterior is fine. It will sell very very well
        • 5 Years Ago
        Well they wont be making so much when that ghastly looking thing in the picture launches.
        • 5 Years Ago
        @Luis

        you must have seen the reflection of your own face on the sonata.
        • 5 Years Ago
        You know the song...."This is the END...."?


        Of the Chevi Malibu...?


        Yep!
      • 5 Years Ago
      I had a 2009 Hyundai Santa Fe rental on a business trip.. I must say I was thoroughly impressed with the build quality, fit and finish. They are no worse than Ford, Toyota, or GM.
      • 5 Years Ago
      The rear looks like Lexus. I like it.
      MUCH better than ugly camry, but when it comes to accord, which one would be better?
      • 5 Years Ago
      Bye bye Excel.
      • 5 Years Ago
      What's up with the 2010 Santa Fe?

      fueleconomy.gov only has the ratings for the 4-banger stick, and hyundai's site doesn't even work right, when you click on the link specifically called "2010 Santa Fe" it takes you to the 2009 stuff.
      • 5 Years Ago
      This should show all carmakers that hardwork & dedication to quality pays off & customers are forgiving for past sins if you improve.

      Hear that Chrysler? Work HARD & regain the carbuyers trust.
      • 5 Years Ago
      I have always test driven Hyundais when shopping and driven a few when visiting family in FL. I have always found a better value somewhere and never went with the Hyundai and the depreciation is still scary. I absolutely hate their manual gearboxes and clutches BTW. I would still like to try out a 2.0T Gen Coupe though. Just my 2 cents.
      • 5 Years Ago
      I have come to really like Hyundai/ Kia. The Genesis coupe and sedan are first picks for me in both of their respective classes, the Accent SE is spectacular (and very well priced), and the Koup and Soul very good as well. Better pricing, far improved build quality over yesteryear, and good looks and performance seal the deal. They deserve every car they have sold.
        • 5 Years Ago
        true , Hyundai are on a roll , i like their new designs and i like the fact that they didn't invent a new brand for their luxury cars.
      • 5 Years Ago
      Comparisons to Q4 of last year are meaningless. How much did profit increase since Q4 of 2007; ie, before the economic meltdown?
        • 5 Years Ago
        This is true, I applaud Hyundai for their hard work but NOBODY was buying anything in the 4th quarter of 2008.
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