Brian Wynne, president of the Electric Drive Transportation Association (EDTA), was a busy man at the Washington Auto Show/EDTA Conference this week. Considering all of the attention being focused on the industry his association represents, this isn't a big surprise. But, after almost six years with the EDTA, does he see the recent intensity change in plug-in vehicles as more of a revolution or an evolution? A little bit of both, and it's playing out in a lot of ways. "There is a real acceleration going on right now, not only of product announcements but also partnerships forming to support a really good consumer introduction," he told AutoblogGreen.

The acceleration Wynne is talking about takes shape in the natural technological progression from hybrids to plug-in hybrids, as well as the political shift from, say, biofuels or hydrogen vehicles in years past to plug-in support today. The change isn't as dramatic as it might look from the outside, Wynne said:
I frame [political support] in terms of challenges that we're trying to address, because that's what a Congressman cares about, that's what President Obama cares about, that's what's important to the country. In that context, the electrification of transportation is a stand-alone topic and there are lots of subtopics that are important to educate people about. There's a ton of opportunity here.
And what about the change in products announced by automakers that obviously trend more toward plug-in vehicles and not so much toward hydrogen fuel cell vehicles? Wynne said that, "There isn't a single manufacturere that isn't looking at electric drive," and some see a different path than others (i.e., fuel cells vs. pure electrics), depending on the company's market strengths. "This is not your father's automotive business any more," he said, "and that's the fun part."

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