• Jan 28, 2010
Volkswagen Golf R and Scirocco R – Click above for high-res image gallery

BMW has M. Mercedes has AMG. Audi has Quattro. Now Volkswagen is slated to launch the R brand as its own separate performance division. This according to a report from Inside Line, quoting an unnamed VW exec during the launch of the new Golf R.

The official announcement is expected at the upcoming Geneva Motor Show in March. After that, it'd be reasonable to expect additional performance models to come out of the new R GmbH. So far we've got the new Golf R (which is expected to arrive in North America early next year), the Scirocco R (which, to our eternal chagrin, remains grounded overseas), and there are reports of an upcoming Jetta R (previewed by the New Compact Coupe concept unveiled in Detroit), to say nothing of appearance-only packages like the CC R-Line.

Push comes to considerable shove, the reported formation of R GmbH only stands to bring some exciting new offerings to the street.

[Source: Inside Line]


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    • 1 Second Ago
  • 45 Comments
      • 4 Years Ago
      Quattro, is not a performance division.
        • 4 Years Ago
        um, yes it is.

        http://en.wikipedia.org/wiki/Quattro_GmbH

        quote - "quattro GmbH is a wholly owned private subsidiary of the German automobile manufacturer AUDI AG, part of the larger German automotive concern, Volkswagen Group.

        Founded in October 1983, it primarily specialises in producing high performance Audi cars and components, along with purchaser specified customisations." -
        • 4 Years Ago
        @zamafir - I agree it's our fault that here in North America that we didn't do a wikipedia search so as to fully understand the Quattro performance brand (which we've never seen on a product, have we?), verses the Quattro all wheel drive product. Everybody knows that good branding involves the consumer doing wikipedia searches. Kudos to Audi for it's use of wikipedia to help us to begin to understand their use the "Quattro" and "S" names to describe everything from wheels to entire cars to an entire performance group (who's cars are then branded with an "R", for QuatRo?)! This all makes perfect sense.
        • 4 Years Ago
        If Quattro is their performance "brand" then WHY do their commercials show quattro A4's with 170hp back in 2005??

        That car was sloooooow as all hell. Even had Quattro on the back of my bosses daughters car.

        IF BMW would have put M or Mercedes AMG or Cadillac - V on the back of a 4cyl 3500lb 170hp car.. everyone would have murdered them for it.

        Just because the company makes SOME performance models, doesn't make it a performance brand.

        I would think the RS is their performance division (not quattro) at least that is how they market it.

        Maybe they should reevaluate their marketing people!

        • 4 Years Ago
        Learn something new everyday. Good to Know.

        And knowing's half the battle... yadda yadda
        • 4 Years Ago
        OK @montoym appears to be right. What has come to light is that Audi has a brand that not only pretty much no one is aware of, but they are using the brand name to brand another product. To further confuse the issue "S" (which is apparently part of "Quattro") Is composed of "S Models", "S Package", "S Line" trim", "S Tronic" transmissions and who knows what else. Is Quattro (all wheel drive) part of Quattro performance? Will a brand manager please stand up?
      • 4 Years Ago
      "Quattro"? Wow, who wrote that?
        • 4 Years Ago
        Very good. I believe your wiki is showing.
      • 4 Years Ago
      so i guess my Audi A4 quattro is a performance car??
        • 4 Years Ago
        bwahahahaha. no. you people are funny.
        • 4 Years Ago
        @montoym - zomg. another self educated auto enthusiest! we're not alone!
      • 4 Years Ago
      I'm surprised R hasn't been taken yet. I mean, there's Type-R, but just R? Maybe I just can't think right now.
        • 4 Years Ago
        Ah yes, Jag. But theirs is not really a subdivision as such.
        • 4 Years Ago
        themazkid3, you are correct. In 1995 a special limited edition race-bred model was released as the 850 T-5R. I completely forgot about these. This evidence just supports that Volvo had the R performance division long before Volkswagen. And I don't see Volvo doing a GTI so zamafir, this is not a mutual agreement. Surely VW would have a fit if somebody took their GTI name to badge their cars....
        • 4 Years Ago
        themazkid3, you are correct. In 1995 a special limited edition race-bred model was released as the 850 T-5R. I completely forgot about these. This evidence just supports that Volvo had the R performance division long before Volkswagen. And I don't see Volvo doing a GTI so zamafir, this is not a mutual agreement. Surely VW would have a fit if somebody took their GTI name to badge their cars....
        • 4 Years Ago
        Volvo launched R in 2003? You need a history lesson!

        http://images.automotive.com/reviews/images/96volvo850.jpg
      • 4 Years Ago
      Quattro is the name of Audi's awd system AND there performance division.

      they just call their performance cars S and RS.

      not that hard of a concept.
      • 4 Years Ago
      Cool.
      • 4 Years Ago
      So the R will replace the GLI and GTI?
      • 4 Years Ago
      >>Audi has Quattro
      • 4 Years Ago
      The key is the capital Q. Quattro GmbH is the performance division. quattro is the drivetrain
      • 4 Years Ago
      I really like those wheels!
      • 4 Years Ago
      Cool... but not. not because the blusport is coming and would be wonderful with the golf r/s3/tt-s engine but you bet audi won't let that happen. here's hoping we get a jetta r, golf r, and cc r, not simply trash like the tarted up t-reg.
      • 4 Years Ago
      So R is going to be the in-house tuner of VW,huh?Like Abarath is to Fiat and Nismo to Nissan.

      If there's a Golf R,what will become of the Golf GTI?
        • 4 Years Ago
        Nothing. No reason for anything to become of this, the purpose is to continue building models above the mainstream cars with lower volumes, just like quattro GmbH does with audi, AMG GmbH does for mercedes, etc.
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