• Jan 28th 2010 at 11:56AM
  • 52
2011 BMW 335is - Click above for high-res image gallery

It's fair to say that few automobiles have ridden atop their segment for as long as the BMW 3 Series has managed. Admittedly, there have been occasional frights from other German automakers or the odd Asian upstart, but it's as if Munich's engineers long ago brokered some sweetheart deal with the devil, so total has been the range's dominance. All of which has made it particularly tough for U.S. enthusiasts, as we've seen seemingly dozens of tempting higher performance specials and intriguingly efficient offerings pop up over in Europe and elsewhere, yet these models never seem to make their way into U.S. showrooms. Forgive us, then, for being slightly giddy at the prospect of this 335is, the first North American exclusive 3 Series in, well... eons.

Based on the freshly facelifted sixth-generation 3 Series, the 2011 335is will be available in both coupe and folding hardtop convertible forms beginning this spring – but we just couldn't wait that long to get behind the wheel. Thankfully, BMW was kind enough to slip us the keys to a pre-production example on Portugal's Estoril raceway as a dessert course of sorts at the launch of their new 5 Series sedan. Follow the jump to read our full slate of impressions.

Photos by Chris Paukert / Copyright ©2010 Weblogs, Inc. / BMW

Interestingly, having just sat through a press conference detailing the many virtues of the 5 Series' new 3.0-liter N55 single-turbo inline six, we were a bit surprised to hear that the 335is harbors a newly developed iteration of the "old" twin-turbo N54. Surprised, yes, but not disheartened, as we'd still happily get out of bed for an N54-powered waterpick.

BMW is positioning the 335is as an appealing option for club racers – presumably those who can't afford an M3 – and for those who normally raid the aftermarket's parts bin. To that end, Bimmer's boffins haven't just fortified the boost and left the rest of the drivetrain package to fend for itself – they've fitted a higher-capacity cooling fan, mounted a supplementary radiator behind the left air intake and bungeed an oil cooler on the right side for good measure. To take advantage of the system's more robust cooling capabilities, a resculpted lower fascia with bigger inlets has also been specified. And although our prototype tester doesn't show it, by the time they reach dealerships, BMW promises that only models with the folding hardtop will receive foglamps – the coupe's will have been purged in favor of larger air openings.

Thanks to those upgrades in cooling and better breathing, BMW has been able to ratchet up the boost to 11.6 psi (up from 8.7 psi in the standard 335i). Thus, as tuned for duty in the 335is, the N54 rustles up 320 horsepower (+20) and 332 pound-feet of torque (+32) riding atop stiffer engine mounts, with the added party trick of an overboost mode that maxes out at 14.5 psi, delivering 370 lb-ft for up to seven seconds.

That bounty is funneled out to the rear wheels through the buyer's choice of a six-speed manual or seven-speed Double Clutch Transmission (DCT), marking the first time that a twin-clutch gearbox has been offered in a non-M 3 Series. The same basic motor also appears in BMW's forthcoming Z4 sDrive35is, albeit conjuring up a sliver more power (335 hp/332 lb-ft.).

How will you spot a 335is on the street? Exterior changes include the updated head- and taillamps and restyled grilles that are shared with the rest of the 2011 3 Series range, but the 335is gets a few malefic telltales in the form of ferric gray 18-inch alloys, gloss black kidney surrounds and mirror caps, black window trim, a handful of special badges and most importantly, a pair of black chrome exhaust tips poking out 'neath a functional rear diffuser. BMW tells us that while the new exhaust system is less restrictive, they admit that by itself, it doesn't really do anything to further enhance the 335is' performance figures. No matter. What those charcoal pipes do accomplish is a heaping helping of aural engagement, sounding significantly huskier than a garden-variety 335i – even at tickover. Hearing the freer-breathing exhausts caroming around Estoril while standing in pit lane was enough to forgive the Portuguese day's unfortunate gray skies and oppressive dampness, and the added audio inside the car was an even more welcome treat.

Being holistic sorts, BMW has also firmed up the springy bits underneath to help deal with the 335i's added aggression. An off-the-rack M-suspension pack drops the ride height by 10 millimeters and stiffer shocks and springs have been substituted, all particularly welcome changes in light of the fact that we had only ever driven on the circuit once before – and that was the previous afternoon. Interestingly, at 13.7-inches up front and 13.2-inches out back, the brakes have been left alone, though we've never had reason to doubt the 335i's binders in the past.

BMW says that the upgraded engine hardware is good for 0-60 in as little as 5.0 seconds for a coupe paired to the DCT gearbox. Row the gears in the fixed-roof variant yourself and you're looking at a 5.1 seconds. The convertible is a tenth of a second slower, regardless of transmission choice. It's important to note that BMW has a history of underreporting engine power figures and being conservative with its performance estimates, and judging by the acceleration we felt under suboptimal traction conditions – and the fact that DCT cars will be equipped with launch control (something with which our prototypes were not yet equipped) – we're guessing that the 335is is actually capable of clipping 60 miles-per-hour about a half-second quicker than BMW is letting on. Regardless of whether you specify a fixed or folding roof, the 335is packs it in at 150 mph.

More important than raw numbers is the way the 335is feels and behaves, and in this regard, we've only whetted our appetites with a limited amount of laps at Estoril with both the DCT and manual (these prototypes were sadly not plated for street use). Even given our limited time and closed course conditions, we can tell you that we like what we see so far. The 3 Series has always had exemplary balance, and the 335is is no exception, only now it has significantly more power to lunge from the apexes. Out on the circuit, the surplus torque offered by the temporary overboost function allows one to gloss over most track virgin mistakes – braking too early (or too late), or taking a bad line through a corner, and even if you get it spot-on, you'll get there that much more rapidly thanks to the extra power. We're pleased to report that the DCT seems particularly well-suited to the 3 Series' character, and it's similarly fine work on the track, being quicker than the (still excellent) tripedalist setup, especially as it allows for both hands on the wheel at all times.

Speaking of the steering wheel, on the 335is, it's an M Sport piece, as is the shift knob and matching sport seats. Other model-specific frosting includes an anthracite headliner, stainless pedal pads and footrest, along with special badging calling out the model name on the dashboard, tachometer and door sills. Like all 335i coupes, this new model comes with a moonroof as standard fit, something sure to please sybarites but potentially aggravate those who don't want the extra weight and higher center-of-gravity on the racetrack. BMW promises us that it's considering making the roof a delete option, but opting out isn't likely to save any money.

Speaking of money, we note that when Autoblog first revealed the official specs and pricing of the 335is, many readers balked over the price tag: $50,525 for the fixed-roof and $59,075 for the drop-head, with both prices including destination charges. We won't argue that BMW's asking for premium dollars, nor will we debate that they can get jarringly expensive after visiting the options list. Even still, the 335is doesn't strike us as a bad deal when analyzing the rest of the 3 Series lineup.

Think of it this way: a 2010 M3 coupe starts at $58,400, to which you must add $875 for destination and a further $1,300 for gas guzzler taxes (a 2011 model has not yet been announced). Total cost? $60,575 – before options. Yes, the V8-powered M3 offers significantly more horsepower (414), but does so at a skyscraping 8,300 rpm and has a comparative dearth of torque – 295 vs. 332 pound-feet – and that's without considering the 335i's massive overboost. What's more, the 335is' full measure of twist is available from just 1,500 revs, while the M3's eight-pot needs to be spinning more than twice as fast at 3,900 rpm. Lest we forget, despite its carbon-fiber roof, it also weighs a smidge more.

Don't get us wrong – we love every inch of the M3's sniper-like precision – it remains a fantastic car and an unrivaled piece of trackday artillery. But out on the street, you really do have to rev the Mobil 1 out of the V8 in order for it to feel genuinely quick. That's not to say that doing so is a chore, but for many drivers, the high-revving soundtrack can get tiresome on a day-in, day-out basis and the M3's care and feeding aren't exactly cheap. The 335is offers club racer competence swathed in a more relaxed, more civilized package with comparable levels of real-world thrust – all while leaving a couple of vacations' worth of coin in your bank account.

On the other end of the spectrum, an unadorned 2011 335i coupe runs $43,525 (that's $42,650 plus $875 for postage and handling), meaning that it costs exactly $7,000 less, but that doesn't include the 335is' additional standard equipment like the $1,550 sport pack. By our count, the cost difference at that point is $5,450, an amount that strikes us as a distinctly fair tariff for the new model's additional performance and kit. (The convertible's pricing premium is admittedly rather harder to swallow, but the same tough math applies with the 328i and 335i).

The first wave of 335is convertibles is slated to hit U.S. dealers in March, with the coupes to follow in June. Here's hoping that enthusiasts line up to buy them – if only to give BMW executives a good reason to offer more high-po specials and foreign-market forbidden fruit in the States.

Photos by Chris Paukert / Copyright ©2010 Weblogs, Inc. / BMW

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    • 1 Second Ago
      • 5 Years Ago
      BMW ranked in the top five again this year in the design/style category of the Consumer Reports Car Brand Perception Survey, and topped the list in the performance category. For the complete lists of the best and worst cars in all categories (safety, quality, value, performance, green design, style and technology/innovation), see this free article from CR: www.crautobrandsurvey.com.
      • 5 Years Ago
      Should I be yawning when I looked at BMWs nowadays?
        JDM Life
        • 5 Years Ago

        I dont think I would buy a BMW for pure looks. The best looking BMW's were around the 2000's
        • 5 Years Ago
        Agreed about the looks. 3 series is bland, EXCEPT the M3, the flared fenders, pipes, wheels etc. make it look like a beast, not to mention how it drives. I drove one recently and started to like BMW's for the first time in my life.
      • 5 Years Ago
      • 5 Years Ago
      I like how people say that the 1 series is too small, you know its pretty much the same size as a e36 3 series, which is a perfect size for a entry level car for BMW. I like this car, but like how others said, once these cars hit the used car lots, the price will be in the true target demographic lol.
        • 5 Years Ago
        in my area 3 to 4 yr old coupes seem to run about 40/50% of original. i only post these as cut and paste, for comparison. these are from 2 different local BMW dealers. i think sometimes the manuals run more that the autos because the assumption is that people want manuals, but looking at the inventories, most are autos. go figure?

        2007 BMW 3 Series Cpe 328i RWD auto leather
        Price: $ 28,994 28500 miles

        2007 BMW 3 Series Cpe 335i RWD turbo auto.
        Price: $ 35,503 leather 31,696 miles

        2009 BMW 1 Series 135i Coupe 2D Manual $36,800 Blue 13300 miles
        This Vehicle Is Equipped With a Premium Package, Sport Package, Navigation System, Moonroof, Xenon Headlights, Heated Front Seats, iPod And USB Adapter, Satellite Radio Preparation"
      • 5 Years Ago
      I don't understand you people's complaint about the price. The same car goes for USD 100 000 - 120 000 in Europe. If it were 50-60k, everyone would drive one.
      • 5 Years Ago
      The 1 series is the new 3 series as over the years the 3 series as grown to 5 series size, which makes the 5 series the new 7 series and the 7 series a 9 series or something.

      And they grow uglier IMHO.
      • 5 Years Ago
      Too much ugly badging.
      • 5 Years Ago
      That is one of the best Pontiacs I've seen in years. Is that the G6 or G8?
        • 5 Years Ago
        my thoughts exactly. it looks like an updated GTO.
        • 5 Years Ago
        Are you joking?
        The GTO/G8 looks like a Bimmer, not the other way around. GM (Pontiac) straight up copied BMW design, ok double kidney grill, ok Hoffmeister Kink, straight off a Bimmer. As a pure BMW enthusiast, I find the imitation very flattering really. Get your designs straight people. The G8 is trying to be a BMW 3, along with all the others chasing the benchmark of benchmarks. The "is" is back. I could not be happier.
        • 5 Years Ago
        Yes, I was joking. Given the entire article discusses an automobile built by BMW, it should be obvious that the article is not about an automobile built by Pontiac. Combined with Pontiac's recent demise, some may find humor in mistaking the automobile as a new Pontiac.

        Although I am glad the comment was flattering, let me be clear.

        I apologize to all pure, and impure, BMW enthusiasts if I upset your tender design sensibilities with my ignorant comment coming at the expense of the "benchmarks of benchmarks" and all who chase the "benchmarks of benchmarks".

      • 5 Years Ago
      bmw needs to step the design up. the 335is looks like a dog compared to the s4/s5
      • 5 Years Ago
      "Munich finally builds a special one for U.S. [because the germans sure has hell won't buy it]" :). Great review, sounds like a fun car, looks better than the 335is, not many thousands better but that's how the limited run game is played. props again to BMW for doing this, the US market will bear it and it will help their bottom line here so why not?
        • 5 Years Ago
        I dunno... the new front end treatment looks much worse than it was. I think it's way too rounded, giving it a bubbly look overall. I really thought the current coupe was a beautiful looking car, but in the 335is trim, it's lost.

        The interior continues to be boring, as it has for many years now. BMW doesn't make attractive, nor luxurious feeling interiors. The layout doesn't work for me, and which is a main reason I won't buy a BMW.

        I'm sure that dynamically on the track or on the back road twisties this car works beautifully, but 99.5% of the time I'll be driving through suburbs and on the highway. Thus, I'd like to be pampered in my car and know that I've spend well my $45-$50,000. I don't think I'll get that with the BMW.
      • 5 Years Ago
      So, $5,500 for an M-look body kit and wheels, and a chipped engine? If the premium package was included it'd be a good deal.
      • 5 Years Ago
      I'm sorry, but these cars are just getting stupid expensive. As a former BMW owner I'm proud and happy that the company is so well-regarded, and that people are willing to plunk down this kind of cash to get one, but please don't forget that the 3-series is an entry-level luxury compact car (yes, I know the 1-series slots in lower, but that car shouldn't even exist). True, it's the best entry-level luxury compact car, but $50,000-$60,000? The idea of BMW's bread-and-butter model competing at Porsche price points just gives me indigestion.
        • 5 Years Ago
        I disagree. I believe that the 1 series does need to exist. The reason is not to increase margins on the 3, but because of stiff competition. Audi came out with the A3, Mercedes is developing its smaller FF platform, and lexus is looking to put the LF-Ch concept to production.
        Cars have for the most part, been designed to be bigger than the previous generation. Look at the Honda Civic. So they just develop another smaller platform to fill its slot. It's just the way the industry works. And believe it or not, not everyone needs a mid-sized vehicle.
        • 5 Years Ago
        I would agree with you in regards to the 135i. Understeer is the prevailing attitude, in part due to the misguided staggered tire size and the weight of the motor in a car that should have had a well designed four. I have always felt that the motor was meant for a sedan as you expect the car to be a hoot to drive, but it never quite gets there...
        The admission price for this limited edition 335 is just too much...I think that I will trade in my 135 for a non BMW product in a year or so. I agree with the comment that it is a rich toy, sort of like the ltd edition sports classic 911 that already has been spoken for.
        The legendary option list on ANY BMW is enough to bring tears to one's eyes, probably only exceeded by Porsche.
        • 5 Years Ago
        probably has, and the 335i, and then wondered why anyone would spend a bit less on the 135i, or anything on the 128i.
        • 5 Years Ago
        I agree. It is overpriced IMO. But a good option for those who are adverse to the M3's horrific fuel economy, such as i. I think they really made a mistake with that v8..

        Luckily BMW values drop rapidly when used. For example, you can pick up a 2008 335 for $30k now if you look. a 328 can be found for $20k easy.

        They may be stupid expensive new, but i'll be first in line to pick one up at rock bottom price once it's out of warranty, and do all the work on it myself.

        Otherwise yeah, it's a toy for rich kids. :)
        • 5 Years Ago
        I'll admit I haven't driven the 135i, and I want to clarify that I don't think it shouldn't exist because it's a bad car. I'm sure it's great, too. The reason it shoudln't exist is that the 3-series should never have gotten so out of control expensive and over-engineered that it priced itself out of its own class. Really the 1-series is there to give BMW a good reason to increase margins on the 3, and to capitalize on the added revenue from a relatively minor reworking of an existing platform. Great business strategy, just a little disingenuous (not that selling cars is a charity project, I know).
        • 5 Years Ago
        I'll respond to the inevitable flamers before the baiting begins: I love every inch of this car - it is gorgeous, the interior looks great, I have no doubt it is a joy to drive, and I even want to point out BMW's continued restraint when it comes to engine covers and cladding. I just think the price of admission is a tad steep, okay?
        • 5 Years Ago
        However BMW wants to rationalize it, the 3-series is getting prohibitively expensive. No doubt, it is a premium offering and the performance is definitely there. But the pricing is really extreme. Thankfully BMWFS still drastically subvents leases otherwise they would be out of reach.

        The other thing I still don't get is why the twin-turbo is good here, but no longer available in the regular 335i variant. If the (new) single turbo is so vastly superior, you think BMW would place it in this new 335is.
        • 5 Years Ago
        @kbye - lol, I don't think anyone's denying that. I think most of us are looking at the elephant in the room you're deliberately avoiding to construct your house of cards, mini. There's precious few reasons to buy a 135i over the 335i, unless you're a hair dresser, and about no reason to opt for the 128i over most of mini's lineup. pricing seems to agree as well. Thus, BMW already has a wildly popular sub 3 series brand, with performance and fuel economy to boot (two things the 128i has a bit of trouble combating given it's price, placement, etc)... thus the 1 series is a little moot.

        If you've got numbers to back up the assertion there's a decent market for the 1 series I wouldn't mind seeing them, BMW doesn't seem to be as forthcoming with their figures (grouping them under 'passenger cars' and 'trucks').
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