• Jan 27, 2010

Honda dealer in Dallas, TX

We're honestly tired of writing about Toyota and its recall-to-end-all-recalls, but the news keeps coming so our fingers get no rest.

Just like the Honda dealer in Dallas that's apparently hoping to gain a few extra customers at Toyota's expense (above), General Motors has announced a new incentive campaign that it hopes will woo customers away from a bruised and battered Toyota still trying to contain the fallout from this latest recall. Effective today through the end of February, GM is offering three deals to any Toyota customer who wants to switch to a Chevrolet, Buick, Cadillac or GMC product. The skinny:
  • Lease Customers: Waiver of three payments up to $1,000
  • Financing Customers: Zero percent financing for 60 months
  • Cash Buyers: $1,000 purchase bonus
We're very interested to see how delicately GM handles promoting these new incentives. Will The General kick its Japanese competitor while it's down – or just land a love tap on the jaw?

Meanwhile, the recall's negative impact for Toyota has spread to some of its fleet customers. Both Avis Budget Group and Enterprise Holdings have reportedly announced they will pull thousands of Toyota models each from their fleets. Avis Budget estimates it will pull 20,000 units, while Enterprise Holdings, which manages its Enterprise, National and Alamo brands, didn't give a number, except to say that about four percent of its fleet would be affected. Both companies reiterated that the action was just a precautionary measure, but that has to be of little solace to Toyota in the midst of a barrage of negative press surrounding its unintended acceleration woes.

[Sources: Fox Business, The Detroit Free Press | Image: Edmunds TwitPic]


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    • 1 Second Ago
  • 64 Comments
      • 4 Years Ago
      Don't believe Toyota is any better than GM considering Toyota kept selling these cars for a week after the recall.

      But leave it to GM's Marketing to find a way to have GM become the bad guy in this when they could have just stood back and left it alone and let Toyota keep screwing itself.
      • 4 Years Ago
      GM and parasitic marketing; what losers. By blatantly attempting to profit from a competitor's misfortune, GM is engaging in desparate marketing tactics that will backfire and reflect negatively on their own lack of judgement and good sense. Targeting your weakest competitor accomplishes little. Let's hope Ford does not follow suit.
        • 4 Years Ago
        VP let's agree to disagree. In business, believe it or not, there are some unwritten rules framed within the concept of fair play and discretion that advise against overtly gloating over your competitions' woes. When Perrier was vilified in 1990 for traces of benzine found in its products, you did not see its opposition advertising that their water would not kill you if you drank it. I am not 'nuts', I simply find it odd that an OEM, recently rescued by taxpayers from oblivion, the cause of which was its own pathetic quality standards and sub-standard engineering amongst numerous factors, would engage in such crass marketing.
        invisiblepigeon3
        • 4 Years Ago
        comments like that make me think you're not objective at all...

        shouldn't we be hating a current enemy like china, instead of a former enemy caddy? you know, the war with japan and germany is over, the one with china is just starting.
        • 4 Years Ago
        Toyota and Lexus did and still do prey on the misfortunes of the D2.3.
        My wife leased a Lexus in 05 and when she pulled up to the dealer she was greeted by two salesmen making jokes about the domestic she was driving and when she told them she had not made up her mind between another Caddy and the Lexus, they went into overtime dissing anything American and continued on making remarks and jokes about them til the very end. Had I known this, she never would have gotten that piece of crap Lexus. In my 42 years of driving, Lexus is the only car that ever left me stranded As far as I'm concerned, Toyota gets what it deserves and more. Alls fair in love and war, and this is war. Now it's our turn to proclaim "tora tora tora".
        • 4 Years Ago
        @ carnut

        " I simply find it odd that an OEM, recently rescued by taxpayers from oblivion, the cause of which was its own pathetic quality standards and sub-standard engineering amongst numerous factors, would engage in such crass marketing."


        Uhm, say what you want about GM and their quality and 'sub-standard' engineering. I wonder why BMW bought their powertrains for many years for their cars, or why Ferrari would license their MagnaControl shock technology for their $250,000 Ferraris with their pathetic quality standards and sub-standard engineering. Two of the top auto manufacturers in the field. Hmmm...they must be doing SOMETHING right.
        • 4 Years Ago
        With all due respect may i ask you sir: Are you nuts? Toyota is GM's weakest competitor? They are the biggest competitors. When GM was going through bankruptcy the local Toyota dealers were more than happy to point that out in some of their ads.

        This is not a misfortune. This is sticking your head in the sand and refusing do acknowledge the problem until the last possible minute.

        The Atlanta Journal Constuitution features a story on their site where the wife refuses to ever drive a Toyota again while the man sticks by them. If you think such customers are not worth going after you are nuts.
        • 4 Years Ago
        @ carnut

        Perhaps people would be more sympathetic had Toyota's fanboys not spent the past two decades loudly proclaiming the superiority of Japanese cars. I find ironic that you choose to berate GM's quality control and substandard engineering when Toyota is clearly guilty of the same practices at this very moment. In their rush to get products to market they took engineering shortcuts and loosened their quality standards.

        I find it hard to muster sympathy for a company that delivers a substandard product and expects you to buy it based on reputation alone. This is as applicable for GM as it is for Toyota. I find it even harder to muster sympathy for a company that knows of a serious and potentially dangerous engineering flaw and tries to sweep it under the rug for the sake of maintaining their reputation. Toyota has been reprimanded for this in the past and apparently they didn't learn any lessons.

        Do I think it is crass for GM to capitalize on their misfortune? A little. Not nearly as bad a business practice as pursuing market share at all costs and then trying to foist the blame on everyone else.

        On a side note - any bottled water company that gets something as toxic and carcinogenic as benzene in their water deserves whatever they get. I mean, where were they getting the water, oil refinery runoff?
      • 4 Years Ago
      I'd take a toyota with an accelerator issue over a gm anyday, an accelerator can be fixed and recalled, the sheer stupidity and ugliness of GM products can't!

      p.s. love my 2010 Prius, Its awesome and I would only trade if when the next model prius comes out
        • 4 Years Ago
        I guess only time will tell just how much Toyota has tried to cover up things, Hey Greygesse the only thing you should trade in is your MAN CARD. Prius are you serious?
      • 4 Years Ago
      Sorry GM, but 90% of those who walk away from Toyota are going to Honda or Nissan.
        • 4 Years Ago
        Nissan? LOL Talk about unreliable!
      • 4 Years Ago
      This photo does not match the article. I find it deceiving.
        • 4 Years Ago
        neptronix, you just made Nibcrom's point.

        By using a Honda dealers advertising on a headline about GM, it's very easy to misinterpret.
        • 4 Years Ago
        Agree, it is kind of Demonizing Toyota. In reality, this is probably some Chevy dealer out in Alabama throwing up this tasteless sign.
        • 4 Years Ago
        Err my bad, just read the caption, LOL..
        • 4 Years Ago
        LOL
      • 4 Years Ago
      For the record Government Motors was selling Saturn Vues (first generation models) after recalling them for rear suspension members that would fail and fold under during hard cornering. Government Motors has no room to flaunt Toyota's problem!
        • 4 Years Ago
        Those failures occurred on contrived government stress tests. No deaths or injuries were connected with that issue.
      • 4 Years Ago
      In my airline world, no one says one or the other is safer. We'll advertise how much we concentrate on safety but GM's financing ploy and the Honda dealer mentioned is seriously cruising for a bruising when an unknown design flaw hits their respective show rooms.
      • 4 Years Ago
      Toyota : moving forward... even when you don't want to.
      • 4 Years Ago
      Many brands offer loyalty money and conquest money as incentives.

      Volvo is offering loyalty to SAAB owners.

      Why can't GM offer loyalty money to Toyota owners? Are you that much in the Toyota cult that the $1000 won't move you to consider a Chevy?
      • 4 Years Ago
      The Autoblog staff might be tired of writing stories about Toyota's recalls, but I can guarantee you if it was GM or especially Chrysler, they would be having a field day.
        • 4 Years Ago
        Agreed.
        I think a lot of people are just in disbelief that a Japanese car manufacturer is .. gasp... not perfect.
        • 4 Years Ago
        I totally agree... if this a north american company they would be going on about this for weeks... looks good on Toyota...but i hope no one gets hurt. so much for quality...
      • 4 Years Ago
      Luis,

      They steered clear of "bashing" because the rollover rates on some other brands (not included in the tire recall) were even worse than Explorers. Incidentally with all the tires replaced the rollover rates did not change. But nobody cares about reporting that.
      • 4 Years Ago
      Government Motors has no room to gloat or any reason to seek an advantage through this Toyota fiasco. If Government Motors has to sweeten the pot to attract Toyota owners, then that shows how far Government Motors has to go to be EQUAL to Toyota!

      I believe the natural market forces should take over and if Toyota owners want to flee the brand, they will - but these shoppers will not be bought off like the typical Chevrolet, Buick, GMC, or Cadillac potential buyer can be bought off. Toyota owners are arrogant, misinformed, opinionated, and aren't fooled by incentives - and are the least likely people to EVEN CONSIDER a Government Motors product. Government Motors would be urinating into the wind with a marketing gimmick pointing out Toyota. They might actually drive people to Ford!
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