- Jan 21, 2010
Report: Marketing manager responsible for Chevy Volt Dance reassigned
Chevrolet Volt Dance – Click above to watch the video after the break
Recall that Susan Docherty, the recently appointed VP of marketing, responded shortly after seeing the so-called Chevy Volt Dance for the first time, "Our Chevrolet Volt advertising, marketing and go to market strategy will be as innovative as the car. We may have missed on this one, but we won't going forward." Apparently, she was serious.
We can't say for certain just how much Maria Rohrer's reassignment from serving as the marketing manager for the hotly anticipated Chevrolet Volt had to do with the ill-conceived Chevy Volt Dance, but we hear through the grapevine (actually from our friend @johnvoelcker via Twitter) that Rohrer will now serve as director of Chevy truck advertising instead.
We did note that there was no song and dance routine to go along with the 2011 Chevy Volt's appearance at the Detroit Auto Show earlier this month, which was certainly fine by us. After all, once that song gets in your head, it's pretty tough to get out... But if you're truly a glutton for punishment, feel free to watch the video after the break.
[Source: Green Car Reports via @johnvoelcker]